Cosmetic claims – can you believe them?

How often have your gone to a cosmetic counter and spent $50 to $150 on products you never use again? Or how many times have you found yourself believing those over-inflated claims that do nothing for you?

I really enjoy writing this topic and I think most of the cosmetic companies will hate me for this. Well, I believe it’s time to educate the consumers on how to choose the correct product that really works for them and not by just believing those extravagant claims that made by some cosmetic companies.

“See your wrinkles disappear instantly!” Frankly, do you really believe that?

Botox or collagen cream? Injection-free wrinkle filler cream? Instant face-lift cream?

Honestly, if the creams can ‘do wonders for me’ by making the wrinkles disappear instantly, I believe we do not need the doctors anymore. When it comes to choosing skin care products, most people have been in the Dark Ages, wandering through a maze of products with untrue information and overzealous marketing, trying to get lucky to stumble on anything that works.


Though every woman needs a good moisturizer and a wrinkle treatment cream, no wrinkle cream made by any company can ever equal the effect of an injectible filler or Botox. Off-the-counter (OTC) wrinkle creams can only soften and improve the appearance of fine lines and wrinkles, and provide the immediate benefit of hydrating the skin but they cannot physically eliminate deeper lines. As you should know by now that the moisturizer’s main function is to hydrate the skin and it is not designed to eliminate wrinkles. Don’t believe an extravagant wrinkle-busting claims — because they aren’t believable!

However, that the only skincare products that have been studied for safety and effectiveness, and are approved by the FDA to treat aging skin, are tretinoin creams, such as Renova or Tazorac. These are prescription creams and not available OTC.

Bear in mind that the manufacturers cannot claim that the skincare product in any way alters the structure or function of the skin. So you’ll usually see ads that say ‘may minimize’ or ‘help reduce the appearance of fine lines’.

Also to take note are the claims that say ’92 percent of those tested saw visible changes’ or ’54 percent improvement in only two weeks’, and so on. You have no way of knowing whether the control group consisted of six or six hundred testers, and just how ‘visible’ those changes really were.

Collagen Cream – topically applied collagen will not replace or stimulate collagen production in the skin as its molecules are too large for the skin to absorb. However, it does help the skin feel smoother, and it can temporarily improve the appearance of wrinkles.

An important advice, is while it may be tempting to jump right into a new so-called miracle cure, don’t buy into unproven hype. Go for what is tried and tested with proven results. All you need to do is to be a smart consumer.

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2 Comments on "Cosmetic claims – can you believe them?"

  1. Renee Brown says:

    “o for what is tried and tested with proven results. All you need to do is to be a smart consumer.” That’s great, but what are products that have been tried and tested? Are they only by prescription or are there any OTC (over-the-counter) products that live up, even slightly, to their hype?

  2. Shirleen says:

    Hi Renee Brown,

    Tried and tested products are the ones that either your friends or friends’ friends have tested them and they find them good. Or alternatively, you can search for reviews done by bloggers. The products can be OTC or by prescription and in fact there are many OTC products that I have tested are pretty good.

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