A Skincare Whitening Revolution : Shiseido Haku – With Tranexamic Acid & 4MSK

Shiseido Haku Melanofocus EX Whitening Essence, an award winning whitening essence, was first created in April 2005 as Haku Melanofocus as a whitening beauty fluid containing an innovative whitening ingredient m-Tranexamic acid. In April 2007, it was revamped again as Haku Melanofocus 2 to include another whitening ingredient 4MSK. This ingredient is said to help prevent the formulation of melanin that caused pigmentation.

Haku Melanofocus 2 is nevertheless the bestseller whitening skincare for Shiseido and has successfully created high topping on various magazine polls. On its first one and a half years, it has achieved a record with more than 2 million products sold.

On February 2009, Shiseido has launched its third generation, Haku Melanofocus EX in Japan. It is an improved version with feel good and lighter weight texture and better absorption onto the skin.

Shiseido Haku Melanofocus EX Whitening Essence combines with 2 innovative whitening ingredients, m-Tranexamic acid and 4MSK, to help prevents the formulation of melanin that causes pigmentation problem and control the size of discoloration area that are enlarged over the time due to the aging process.

Not only does Shiseido Haku Melanofocus EX Whitening Essence prevent and lighten pigmentation, it also minimize dark spot area caused by sun exposure. In addition, it helps to restore damaged skin caused by UVA/UVB, pollution or other environmental factors. This anti-inflammatory function is critical in the process of whitening as the skin becomes healthier, more transparent and in even complexion, thus, the whitening result is able to last longer.


Some studies have shown that m-Tranexemic acid has an excellent de-pigmentation effect and skin care effect comparing with the hydroquinone (another proven whitening ingredient). Tranexamic acid was originally used to prevent excess bleeding in menstrual bleeding and cardiac surgery. Soon after, the scientists discovered the great benefit in using m-Tranexemic acid for treating melasma. Gradually, it becomes popular as an oral supplements among women who are suffering from hyper-pigmentation. Not only m-Tranexemic acid inhibits melanin growth and remove existing pigmentation, but also effectively eliminates discoloration caused by acne and sun damage. Even Lao Niu (牛尔老师) from Nu Ren Wo Zui Da (女人我最大) also highly recommends this ingredient for whitening.

In addition to the 2 innovative whitening ingredients, 4MSK and m-Tranexemic acid, Shiseido Haku Melanofocus EX whitening essence also includes hyaluronic acid for good moisturizing benefits.

Shiseido has applied a patent for use of m-Tranexemic acid in its skin care product.

Shiseido Haku Melanofocus EX Whitening Essence comes in 2 sizes, 20g (5250 yen) and 45g (10,500 yen). Shiseido Haku Melanofocus EX Whitening Essence is not available in Singapore.


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8 Comments on "A Skincare Whitening Revolution : Shiseido Haku – With Tranexamic Acid & 4MSK"

  1. Madison says:

    Aiyoh! Why not available in Singapore.
    So disappointing!!!

  2. Kaori says:

    Hello :)
    I bought shiseido aqualabel and shiseido haku whitening serum.. When do I have to apply haku serum? After cleansing and toning ?
    Thank you so much
    sorry for the dumb question >,<

  3. Shirleen says:

    Hi Kaori,

    Yes, you can apply the Haku serum after cleansing and toning. ;-)

  4. Kaori says:

    Thanks for the quick reply :)
    ehmm, if it is not much trouble.. Can I ask you another question?
    Which other serum/ essence with whitening properties do you recommend? Haku is great but a little bit expensive for me :)
    specially brands that i can find in japan like kanebo, shiseido, obagi…
    Oh.. Is juju essence a good one?
    Thank you so much

  5. Shirleen says:

    Hi Kaori,

    You may want to check out Dr Cilabo Photo White-C Laser Plus. I’m using it in the day, I love it a lot. Here’s the product link : http://www.ci-labo.com.sg/index.php?page=shop.product_details&flypage=flypage.tpl&product_id=83&category_id=31&option=com_virtuemart&Itemid=92&showall=1

    I’ve never heard of Juju essence, can’t comment.

  6. Shirley says:

    Hi Shirleen
    As my frenz is going Japan soon, may i know more details on where to get it, is it just go to any shiseido counter will do? TKS. BTW have u heard of vitacreme B12? it is a swiss made moisturiser that could lighten scar. tks n have a nice d ay!

  7. Shirleen says:

    Hi Shirley,

    You can actually get it at most of the beauty drug stores. Different stores sell different bundle sets with different prices.

    I’ve never heard of vitacreme B12 before.

  8. Glenn Wong says:

    Hello Shirleen,

    I did up a review on HAKU W melanofocus, read up if you are interested :)
    Heres the link below;

    Stay pretty


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