Japanese brand Shu Uemura, famously known for its make-up products and cleansing oils, has recently launched a new anti-aging serum – TSUYA Skin Youthful Radiance Generator – that is said to help achieve a porcelain-fine, petal-soft, translucent glowing skin in just 7 days. Retailing at S$108 for 30ml, it is available islandwide in Singapore from September 2012.
Mr. Shu Uemura believes that “beautiful make-up starts with beautiful skin”.
Shu Uemura has analyzed more than 5,000 individual cases of Asian women’s skin to scientifically understand what is need for skin to be perceived as ‘ideal’ and 6 key parameters was found – smoothness, porelessness, translucence, an even tone, a fine texture and good skin color. When all these factors are present, skin radiates beauty and this is what makes ‘ideal’ skin.
Pink skin tone is another factor for a youthful-looking skin. With age, skin takes on a more yellow tone and the complexion tends to become uneven, giving off a dull-tired impression. To achieve an ‘ideal’ skin, it is important that skin retains its healthy pink tone and even color.
TSUYA Skin, Japan’s word for ‘ideal’ skin, is designed to unlock innermost workings of the skin and harness the latest discoveries in cellular biology to reactivate cell regeneration and reveal a dramatic skincare solution that reaches new heights in achieving beautiful, youthful skin.
Shu Uemura believes skin has a “youth power switch” that reactivates cell regeneration to keep cell functioning and healthy. However as we age, the functions of almost all of the skin’s cellular switches change, weakening the skin’s self-regenerate ability and leading to dull, rough and tired-looking skin.
Shu Uemura research center in Tokyo has selected a “Rhamnose” receptor that remains stable despite the aging process and is able to continue to transmit vital signals to skin cells. Rhamnose, a molecule inspired by the ‘secret’ of the Enju flower, is said to penetrate deeply to reactivate the skin’s youth power switch, boost cell regeneration and provides significant improvement in all fundamental skin layers to achieve ideal skin.
A self-assessment test was done on 52 Asian women between 27-50 years old using TSUYA Skin essence twice a day for 4 weeks, results showed that 100% claimed their skin feel softer, suppler and skin quality looks improved. 98% claimed their skin look smoother and radiant.
A consumer tests was done with 100% of participants saying that they would buy TSUYA Skin after trying it, making the results the best in the history of Shu Uemura! Users reported their skin felt smooth, looked younger and more translucent.
Disappointed to spot ‘Alcohol Denat’ listed fifth on the ingredient list. It may likely cause inflammation and drying for my sensitive skin. This essence also contains Mica that gives sparkle and shine to the skin hence your skin may appear radiant upon application. However no skincare benefit from Mica at all.
Its light fluid texture, that is in light pink in color, absorbs into the skin pretty easily. It has a rather intense fragrance scent which I’m not comfortable with it. My sensitive skin doesn’t like anything that is too fragrance-scented.
Shu Uemura also introduces a new additional TSUYA product to its line – TSUYA Skin UVUB Mousse. TSUYA Skin UV Under Base Youthful Radiance Mousse, with SPF 30 PA++, provides superior coverage with 24 hours hydration for a flawless, porcelain and dewy finish. It is said to be 17 times lighter than regular liquid- and cream-type makeup bases. Retailing at S$78 for 50g, it will be available islandwide from October 2012 onwards.
Exclusive Giveaway! 10 lucky readers to win TSUYA Skin Essence!
Interested to try out the new TSUYA Skin Essence? Here’s your chance to be one of the 10 lucky readers to win a deluxe bottle of TSUYA Skin Essence in 10ml! Thanks to Shu Uemura for sponsoring this giveaway! To participate, simply share with us on “what is your first sign of aging that you’ve noticed“. For example, it can be your crow’s feet, fine lines on the forehead, enlarged pores, flabby tummy, dark spots and etc…..
The giveaway starts from 3 Oct 2012 today and ends on 8 Oct 2012 11.59pm SGT. I will randomly pick 10 winners and the result will be announced on 11 Oct 2012. Hurry and good luck!
PS : The contest is open to Singapore residents only.