Elizabeth Arden Visible Difference Bloggers Event

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Recently, Elizabeth Arden has organized a blogger event to introduce its new Visible Difference skincare series (launched in July 2012) that was held at a private room @ Fullerton Hotel. Wow! It’s been a long while since I’ve attended my last Elizabeth Arden event actually.

Elizabeth Arden, with 100 years of skincare expertise, was proud to introduce its spa-inspired, regimen-focused essential skincare line – Visible Difference – that helps balance skin to reveal its natural health and radiance. Specifically designed and customized for each unique skin type, a four-part daily treatment process promises to deliver a visible improvement in the appearance of skin in just 6 days*.

* When using the new Visible Difference Optimizing Skin Serum with the spa-inspired skincare regimen designed for different skin types.

Visible Difference, when following the daily regimen, gives skin the hydration and treatment it needs to produce a natural glow and provide short-term and long-term visible results.

Elizabeth Arden believes that having beautiful skin means having healthy, radiant, clear-looking skin. Beautiful skin should also feel soft, supple and balanced. It doesn’t matter if your skin is dry, oily, or at times both, the new Visible Difference line is claimed to give your skin what it needs to look beautiful and feel healthy.

To achieve a healthy-looking skin, it is essential to choose the right products for your skin type and following a regimen. Visible Difference offers a simple and easy-to-maintain routine for each skin type, with a daily regimen and supplementary treatment products that make beautiful skin easy to achieve.

The four-step daily regimen consists of CLEANSE, TONE, TREAT AND MOISTURIZE.

The new line is specially packed with a color-coded – Red color for dry skin, Grey color for combination skin and Black color for oily skin – to help provide a customized 4-step skincare regimen for different skin types.

BELOW : All products information are extracted from press kit.

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Gentle Hydrating Regimen – For dry skin type

Ideal for skin that craves moisture, these products work to help restore balance and promote hydration in the skin’s surface levels. The four-step regimen helps remove impurities and contains ingredients to provide moisture deep within skin’s surface layers. By priming the surface, skin is prepped to receive and retain hydration throughout the day, resulting in a healthy appearance and more comfortable feel.

Products include : Gentle Hydrating Cleanser, Gentle Hydrating Toner, Optimizing Skin Serum, Gentle Hydrating Cream, Gentle Hydrating Cream SPF 15 and Gentle Hydrating Night Cream.

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Skin Balancing Regimen – For normal to combination skin type

Women with combination skin need a skincare regimen to help maintain an optimal balance of oil control, hydration and treatment. The Visible Difference Skin Balancing line offers gentle exfoliation and toning while working with the skin’s natural repair process for ideal moisture. Skin looks revitalized and healthy throughout the day, resulting in refined pores and a fresh glow.

Products include : Skin Balancing Exfoliating Cleanser, Skin Balancing Toner, Optimizing Skin Serum, Skin Balancing Lotion (oil-free), Skin Balancing Lotion SPF 15 (oil-free) and Skin Balancing Night Cream.

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Oil-Free Regimen – For oily skin type

Women with oily skin need a daily regimen with lightweight moisturization and environmental protection. This oil-free line helps stave off shine, effectively mattifying skin and minimizing the appearance of pores without dryness or irritation. This four-step Visible Difference regimen is designed to restore balance to the skin to help control oil, clear pores and mattify skin.

Product include : Oil-Free Cleanser, Oil-Free Toner, Optimizing Skin Serum and Oil-Free Lotion.

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STEP 1 : CLEANSE

(From left to right)

Visible Difference Gentle Hydrating Cleanser – S$42 / 125ml

For Dry Skin : This gentle, creamy cleanser, formulated with micro-milled oats, thoroughly and gently removes impurities and makeup while softly exfoliating skin. It also contains powerful humectants to attract and hold moisture in the skin. Dermatologist and clinically tested for sensitive skin and allergies. Key ingredients : Glycerin (moisturizing), Sodium PCA (moisturizing), Colloidal Oatmeal (exfoliating) and Oat Protein (soothing).

Visible Difference Skin Balancing Exfoliating Cleanser – S$42 / 125ml

For Combination Skin : This foaming cleanser is infused with gentle action micro-beads to cleanse and exfoliate, leaving a radiant, natural-looking glow. Key ingredients : Micro-beads (exfoliation), Tocopherol Acetate (antioxidant) and Glycerin (hydration).

Visible Difference Oil-Free Cleanser – S$42 / 125ml

For Oily Skin : This oil-free foaming cleanser helps minimize the look of pores without drying skin. Leaves skin feeling clean, energized and glowing. Key ingredients : Witch Hazel (astringent), Glycerin (hydrating), Sage and Rosemary Extracts (cleansing & conditioning).

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STEP 2 : TONE

(From left to right)

Visible Difference Gentle Hydrating Toner – S$42 / 200ml

For Dry Skin : This toner refreshes skin while sweeping away dull cells and surface film. It gently buffs and primes skin to receive the moisture and care it needs. Key ingredients : Allantoin (soothing & conditioning) and Menthol (cool & refresh).

Visible Difference Skin Balancing Toner – S$42 / 200ml

For Combination Skin : This alcohol-free toner is gentle enough for skin prone to sensitivity and dryness. Dermatologist, clinically and allergy tested, it gently removes impurities to refine skin and pores. Key ingredients : Charmomile Extract (soothe & calm skin), Witch Hazel (astringent) and Sodium Hyaluronate (moisturizing).

Visible Difference Oil-Free Toner – S$42 / 200ml

For Oily Skin : This oil-free toner instantly eliminates shine by absorbing surface oils and relieving clogged pores. It provides astringent benefits for cleaner skin and helps minimize the look of pores, while skin soothing botanical calm and refresh skin. Skin feels clean and matte. Oil-free, dermatologist tested, allergy tested and non-acnegenic. Key ingredients : Oil Absorbing Powders (matte finish), Retinyl Linoleate (clarify, retexturize & repair skin), Witch Hazel (astringent), Licorice Extract (soothing), Carrot, Lemon and Rosemary Extracts (calm & refresh skin).

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STEP 3 : TREAT

Visible Difference Optimizing Skin Serum – S$99 / 30ml

For All Skin Types : This advanced treatment formula gives skin a healthy looking glow by renewing skin’s clarity and texture. With Retinyl Linolerate, a gentle patented Vitamin A molecule, it helps even skin tone, soften the appearance of fine lines, minimize the look of pores and give skin an overall radiant look. The innovative formula also helps prepare skin to receive the benefits of your skincare regimen. Suitable for all skin types, even sensitive skin. Key ingredients : Retinyl Linoleate (clarify, retexturize & repair skin), Sodium Hyaluronate (hydrate) and Vitamin C Derivative (antioxidant benefit & brighten skin).

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STEP 4 : MOISTURIZE

(2 pictures above) Three types of moisturizers for three different skin types.

Visible Difference Oil-Free Lotion – S$85 / 50ml

For Oily Skin : This ultra-light, oil-free lotion delivers instant and lasting shine control and oil-free hydration where needed. It helps fight breakouts and blemishes while refining and retexturizing skin. Skin is left smooth and retexturized with a soft matte finish. Dermatologist and allergy tested, non-acnegenic. Can be used both morning and night. Key ingredients : Retinyl Linoleate (clarify, retexturize & repair skin), Tridecyl Salicylate (conditioning), Licorice Extract (soothing), Antioxidant Complex (combat free radicals), Talc (matte finish) and Glycerin (hydrating).

(Anti-clockwise from right to left)

Visible Difference Gentle Hydrating Cream – S$85 / 50ml

For Dry Skin : This hydrating cream helps slough away typical dry skin symptoms of dullness, flakiness, tightness and roughness. Formulated with Advanced Filagrinol Complex and fatty acids to pre-empt moisture loss at its source by binding moisture deep within the skin’s surface layers. Key ingredients : Advanced Filagrinol Complex (blend of botanical extracts to provide continuous supply of moisture), Essential Fatty Acids (supplement skin’s own natural moisturizing components).

Visible Difference Gentle Hydrating Cream SPF 15 – S$85 / 50ml

For Dry Skin : This day moisturizer, for dry skin, provides deep hydration and includes SPF 15 to prevent sun damage. Skin tone and texture is evened and fine lines and wrinkles are minimized, leaving skin moisturized and glowing. Key ingredients : Botanical Extracts (blend of antioxidants to strengthen, firm & tighten skin), Narcissus Tazetta Bulb Extract (support skin’s natural metabolism rate to fight signs of aging), Advanced Moisture Complex (hydrating benefits) and Octinoxate, Avobenzone and Oxybenzone (broad spectrum UVA/UVB sun protection).

Visible Difference Gentle Hydrating Night Cream – S$96 / 50ml

For Dry Skin : This light, luxurious and richly moisturizing cream helps skin visibly repair and recover from daytime damage, to look and feel firmer and more resilient. Key ingredients : Advanced Moisture Complex, Shea Butter and Evening Primrose Oil (moisturizing & conditioning) and Aloe Vera, Lavender, Honeysuckle and Bitter Orange Peel (soothe & calm skin).

Visible Difference Skin Balancing Lotion has a light emulsion texture and Skin Balancing Lotion SPF 15 has a more whitish watery texture.

Visible Difference Skin Balancing Lotion – S$85 / 50ml

For Combination Skin : This oil-free lotion contains a blend of powerful botanical extracts and advanced moisture boosters to reverse dryness and maintain skin’s moisture equilibrium. Advanced Filagrinol Complex pre-empts moisture loss at its source by binding moisture deep within the skin’s surface layers. Claimed to keep skin hydrated after 24 hours.

Visible Difference Skin Balancing Lotion SPF 15 – S$85 / 50ml

For Combination Skin : Help protect skin from UVA/UVB rays and pollution with this lightweight, oil-free lotion that provides hydration all day long. It is gentle for even sensitive skin and re-texturizes skin for a clear and refined appearance. Non-acnegenic and dermatologist tested. Key ingredients : AHA/BHA (refine and retexturize skin), Retinyl Linoleate (retexturize and improve skin tone), Sodium Hyaluronate and Glycerin (moisturize), Vitamin C Derivative and Tocopherol Acetate (antioxidant), Oxybenzone and Octinoxate (sun protection).

Visible Difference Skin Balancing Night Cream – S$96 / 50ml

For Combination Skin : This lightweight moisturizer revitalize the look of skin while you sleep and help skin recover from the effects of daily environmental stress. It also supports skin’s natural collagen and protein for a smoother appearance. Skin is left relaxed, revitalized and radiant. Key ingredients : Red Clover Extract (support skin’s own natural collagen to strengthen, firm & tighten skin), Narcissus Tazetta Bulb Extract (support skin’s natural metabolism rate to combat signs of aging) and Retinyl Linoleate (rexturize skin).

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Special Treatment

To complement the three daily regimens, the line contains specialized treatment products for healthy looking skin and they are : Brightening Eye Gel (a fragrance-free rollerball), Moisturizing Eye Cream (fragrance-free), Peel & Reveal Revitalizing Mask and Hydration Boost Night Mask, Good Morning Retexturizing Primer.

Visible Difference Moisturizing Eye Cream (Fragrance Free) has a light emulsion texture and is suitable for dehydrated eyes that need moisture boosting and it helps to target dark circles too. Visible Difference Brightening Eye Gel has a clear gel-like fluid texture and it helps to enliven tired-looking eyes, reduce the look of puffiness and target dark circles. Skin is slightly moisturized and left with a smooth matte finish. Both eye moisturizers are fragrance free and are retailing at S$69 for 15ml.

Visible Difference Hydration Boost Night Mask is retailing at S$65 for 75ml and Visible Difference Peel & Reveal Revitalizing Mask is retailing at S$65 for 50ml.

Visible Difference Peel & Reveal Revitalizing Mask has a unique gel-like fluid texture (red in color). The mask can be peeled off when it is dry.

Visible Difference Good Morning Retexturizing Primer, retailing at S$65 for 15ml, has an emulsion-light texture that provides serum-like benefits, thanks to its infusion of botanical boosters and Vitamin A. Makeup goes on more smoothly and evenly. It is suitable for all skin types.

Upon the event, each blogger was presented with a set of four-part daily treatment (for combination skin) that includes Visible Difference Skin Balancing Exfoliating Cleanser, Visible Difference Skin Balancing Toner, Visible Difference Optimizing Skin Serum and Visible Difference Skin Balancing Lotion SPF 15. I have actually won a Visible Difference Hydration Boost Night Mask during a mini contest during the event.

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The Visible Difference line is available from July 2012 at all leading department stores nationwide.

For new updates on Visible Difference, do visit Elizabeth Arden Facebook Page for more info.

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