Japanese women are known for their smooth, healthy and glowing complexion. Generally, most Japanese women tend to appear much younger than their actual age. Thanks to their genes, diet, lifestyle and skincare products they’re using. I have to confess I’m a pretty big fan of Japanese skincare products.
I was recently invited to an exclusive media launch event by Luxasia to be introduced to a new Japanese brand that will be arriving in Singapore soon.
ALBION, founded in 1956, is one of the largest and most prestige cosmetics Japanese brands in Japan. It is claimed to be the most preferred skincare brand among Japanese cosmetic users. It has won numerous awards including “Hall of Fame” for their emulsion, lotion and oil. ALBION is proud to maintain a Top 10 Ranking in Japan department stores.
ALBION carries 4 signature series that range from EXAGE, INFINESSE (not available in Singapore yet), EXCIA and EX-VIE (the highest range). And 2 additional whitening series under EXAGE and EXCIA separately.
ALBION is probably the first in the beauty industry to introduce first whitening product “Milk Lotion White”, which was created in 1965.
ALBION Skincare will be exclusively launching at Takashimaya Beauty Hall from September 2012.
ALBION Skin Conditioner Essential
ALBION is also famously known for its signature toner – Skin Conditioner Essential.
ALBION believes that to achieve a healthy and beautiful skin, our skin metabolism has to run smoothly. Formulated with original ingredient “concentrated Coix lacryma-jobi (Job’s tears) extract”, Skin Conditioner Essential is able to enhance skin’s self-recuperative capacity, restore metabolic rhythm to a normal state, and keep skin in healthy condition.
It’s key ingredient, Job’s tears extract, is grown in the cold region at northern Hokkaido. Clockwise from right : Job’s tears seeds (1), unshelled Job’s tears grain (2) and blasted Job’s tears grain (3).
Action on skin :
- Corneous cell metabolism regulation (Deeps metabolic rhythm normal)
- Anti-inflammation (Suppresses inflammation and wards off problems)
- Whitening (Curbs melanin production)
- Antioxidant (Eliminates free radicals)
- Immunoregulation (Restores immune function and puts skin in healthy condition)
- Moisturization (Enhance moisture retaining ability)
Skin Conditioner Essential Toner is also formulated with horse chestnut extract and witch hazel extract.
How to use Skin Conditioner Essential Toner :
As part of your morning and evening beauty regimen, after washing face and applying milk lotion (above image : EXAGE White Milk for example), pour a generous amount of Skin Conditioner Essential Toner (as above) onto a cotton pad and blend it in over the entire face using a light, patting motion.
ALBION Skin Conditioner Essential Toner comes in 2 sizes for Singapore market : 165 ml at S$82 and 330 ml at S$140.
ALBION Skin Conditioner Essential series also comprises of Skin Conditioner Essential Paper Mask (S$50) and Skin Conditioner Essential Facial Soap (S$63) which are suitable for sensitive skin too.
So now I’m going to provide you a brief in-depth of the ALBION ranges of products starting from EXAGE.
Range from S$41 to S$99
EXAGE range is considered ALBION‘s entry line that comprises of 13 products, ranging from S$41 to S$99. EXAGE, launched in 1997 and it was improved in 2009, is a moisturizing range that is formulated with its unique “Base Water”.
‘Water’ is our base of skin’s moisture and it is absorbed from the dermis in order to preserve moisture. At EXAGE, it is called “Base Water”. When Base Water wells up like a spring from beneath the skin and continuously circulate, every cell is washed with this ripple of moisture, making the skin more translucent. And this leads to ‘self-moisturizing skin’ that is filled with the ultimate in dewy youthfulness.
EXAGE is formulated with 3-point strengthening approach : Base Water Supply Capacity, Base Water Circulation Capacity and Moisture Retention Capacity.
By proactively making “Base Water” (the origin of moisture) well up and promoting its circulation throughout the epidermis, the skin’s moisture retention capacity will be ensured. A fresh and supple skin can be attained by thoroughly circulated Base Water which contains plenty of nutrients needed to keep a healthy skin.
EXAGE also contains active moisturizing ingredients such as Organic Sambucus Nigra Flower Extract, Acorus Calamus Root Extract, Black Soybean Peptides, Red Wine Yeast Extract and Cholesterol Derivative.
EXAGE Skin Care System
STEP 1 – Cleansing
EXAGE Moist Cleansing Oil 200ml – S$50
EXAGE Emollient Cleansing Cream 170g – S$50
EXAGE Pure Mild Wash 120ml – S$41
STEP 2 – Softening
EXAGE Moisture Milk I * II * III 200g – S$82
STEP 3 – Refining
EXAGE Moist Active Lotion I * II 200g – S$82
STEP 4 – Activating (Serum/Cream)
EXAGE Serum Birth 40ml – S$82
EXAGE Cellular Force Cream 30g – S$99 for 30g
Special Care (To be added or replaced)
EXAGE Skin Chance 90ml – S$82
EXAGE Moist Serum Mist 60ml – S$50
EXAGE White Line
Range from S$41 to S$99
ALBION‘s popular range EXAGE also comes with a whitening series named EXAGE WHITE that is formulated with whitening benefits. EXAGE WHITE comprises of 14 products, ranging from S$41 to S$99, that includes :
EXAGE WHITE White Milk I * II * III 110g – S$82
EXAGE WHITE White Clearness Lotion I * II 200ml – S$82
EXAGE WHITE White Splendid Serum 40ml – S$82
EXAGE WHITE White Cellular Cream 30g – S$99
EXAGE Sebum Control Plus 60ml – S$58
EXAGE WHITE Whitening C Charger 1.0ml x 28 bottles – S$99
Range from S$90 to S$328
One of ALBION‘s core series – EXCIA AL – consists of 12 skincare products, retailing from S$90 to S$328, is created to attain skin with strong “Beautiful Skin Receptivity”. The New EXCIA AL comprises of Skin Care Line and Make Up Line. And under Skin Care Line, there are Renewing Line (which is catered to Autumn/Winter for skin cells to regenerate) and Whitening Line (catered for Spring/Summer).
Beautiful skin receptivity is the power of skin to react with great sensitivity to factors that affect beauty such as hormones, active ingredients, etc. “Skin with strong beautiful skin receptivity” is created when there is grouping of capable cells that can reliably accept and react to information that is good for the skin. What New EXCIA AL focused on, in order to cultivate beauty is the “Beautiful Skin Receptivity”.
EXCIA AL contains active ingredients such as Chloranthus Japonicas Extract (revitalizing agent), Iris Florentina Root Extract (revitalizing agent), Arginine (revitalizing agent), Oyster Extract (skin conditioning agent), Biotin (skin conditioning agent) and Christmas Island Red Seaweed Extract (skin conditioning agent).
EXCIA AL Renewing Line comprises of :
EXCIA AL Circulating Cleansing Cream 150g – S$99
EXCIA AL Circulating Milky Foam 150ml – S$90
EXCIA AL Renewing Rich Milk 200g – S$197
EXCIA AL Renewing Extra Rich Milk 200g – S$197
EXCIA AL Renewing Lotion 200ml – S$197
EXCIA AL Eternal Brilliant Cream 30g – S$328
EXCIA AL Repair Eye Cream 15g – S$246
EXCIA AL Future Promise (serum) 10ml x 3 bottles – S$328
EXCIA AL Overfull Mask 14 sheets – S$197
EXCIA AL Future Promise, retaining at S$328 for 3 bottles in 10ml, is a serum that contains concentrated quantities of effective anti-aging ingredients such as Panax Ginseng Root Extract, Cordyceps Sinensis Saccardo Extract and Jujube Extract, for a youthful, firmer skin. To ensure product freshness, this unique serum comes with a freeze-dried powder and essence that are packed separately. Mix both powder and essence before use.
EXCIA White Line
Range from S$90 to S$410
EXCIA White series, comprises of 10 skincare products and are retailing from S$90 to S$410, provides whitening benefits that target pigmentation irregularities and blemishes of the skin to attain a fair and clear complexion.
Formulated with whitening ingredients such as Vitamin C derivative and Kojic acid, EXCIA White also contains Ononis Extract, Artemisia Extract and Citrus Depressa Extract.
EXCIA AL White Clear Softening Cleansing Oil
EXCIA AL Circulating Watery Cleansing Cream 150g – S$99
EXCIA AL Circulating Essence Foam 150ml – S$90
EXCIA AL Whitening Rich Milk 200g – S$197
EXCIA AL Whitening Extra Rich Milk 200g – S$197
EXCIA AL Whitening Lotion 200ml – S$197
EXCIA AL Whitening Crystal Cocktail 40ml – S$246
EXCIA AL Bright Up Peeling 100g – S$99
EXCIA AL Whitening Immaculate Essence 1.5ml x 28 pcs – S$410
EXCIA AL Whitening Spots Mask 40g – S$197
ALBION EXCIA AL Whitening Immaculate Essence, retailing at S$410 for 28 vials in 1.5ml, is a medicated intensive serum to help eliminate spots for a clear, translucent-looking skin.
Range from S$197 to S$982
ALBION‘s most prestige range – EX-VIE – comprises of 6 skincare products, ranging from S$197 to S$982. It is claimed to promote skin regeneration, revitalize intracellular respiration and restore skin due to female hormonal imbalance. EX-VIE, an anti-aging range, is targeted to women (mainly 40s and above) who want to maintain a youthful-looking skin. It is designed to help reduce the signs of aging such as chronic dryness, tiny wrinkles, sagging, dullness and rough skin.
The balance of female hormones tends to fall into disarray due to aging. By restoring it to an ideal state, EX-VIE helps skin recover its original function. As a result, the production of collagen and hyaluronic acid in the dermis is promoted, and skin is restored to a firm, radiant, smooth condition.
In order to restore the balance of female hormones to an ideal state and revitalize intracellular respiration :
- The formula supplies an ingredient that acts int he same way as female hormones
- It boosts the receptivity of hormone receptors in the cell membranes
- EX-VIE activates the cell membrane function and restores a condition in which the aspiration of oxygen and nutrient matter and the elimination of carbon dioxide and waste matter can be performed smoothly
- It supplies the energy ingredients required for cells’ respiration activity
- It stimulates the activity of mitochondria
EX-VIE is formulated with Pueraria Lobata Root Extract, Gynostemma Pentaphyllum Leaf Extract and Angelica Acutiloba Root Extract.
EX-VIE Milk – 200ml @ S$295 and 120ml @ S$197
EX-VIE Lotion – 200ml @ S$295 and 120ml @ S$197
EX-VIE Serum Synaptic 40ml – S$819
EX-VIE The Cream 36g – S$982
ALBION EX-VIE The Cream, ALBION‘s most expensive skincare product, is retailing at S$982 in 36g.
ALBION EX-VIE The Cream is claimed to give skin a firm and resilient feel and a brilliant and fresh appearance from the very moment of application.
ALBION EX-VIE The Cream’s product claims :
- Provides the ideal conditions for DNA repair of quiescent cells, dramatically enhancing their activity level and ensuring a high ratio of activated cells within the skin
- Revives cells that have stopped functioning due to age and stimulates smooth cell divisions and protein synthesis to revitalize the skin
- Regulates the balance of female hormones, it helps the skin recover its inherent functions
- Creates optimum conditions for biosynthesis of all components necessary for skin metabolism
Upon the event, I was presented with a goodie bag that contains a full size 140ml Skin Conditioner Essential, a full size EXCIA Whitening Rich Milk and a silver pouch with EXCIA trial pack set. I can’t wait to try out the Skin Conditioner and I may consider doing a review on that soon.
Have you tried any of the ALBION products before? How do you find the products? Do you like it? Love to hear from you too!
ALBION Skincare will be exclusively available in Takashimaya Beauty Hall from September 2012.