Last week, while I was attending a private event at Changi Airport, I accidentally discovered a surprising news. SK-II is launching 2 new anti-aging products and for the first time, it will be launched first in Singapore Airport. Changi Airport is proud to be the first in the world to launch the 2 newest SK-II anti-aging products – SK-II Wrinkle Specialist and SK-II Skin Signature Eye Cream.
These 2 latest anti-aging products are not even launched in Japan yet. They will only be officially launched nationwide in October 2011.
There was a press event on the new SK-II anti-aging products on the same afternoon at Changi Airport Terminal 3.
SK-II Anti-Aging Marketing Profile
Your skin has the natural ability to renew itself, an ability we call Skin Power. But like the sands of time, it slips away with age. SK-II’s latest anti-aging solutions are formulated especially to restore your Skin Power. use them daily as part of your skin care regimen and in years to come, you’ll discover that your biggest secret is no longer your age – it’s how you preserve your youthful-looking skin.
SK-II Wrinkle Specialist
Product Profile : Reduces the appearances of wrinkles by softening the skin. Your skin softens from the first time you apply it. Your wrinkles begin to disappear after just 14 days.
I’ve actually bought the NEW SK-II Wrinkle Specialist to try. It is now only available at Changi Airport and is priced at S$168. It is claimed to reduce fine lines and wrinkles in just 14 days. Really? Sounds so unbelievable! Can’t wait to review this product soon.
The light emollient texture allows better absorption into the skin.
I’m shocked to find out that there are 4 alcohol ingredients (stearyl alcohol, cetyl alcohol, behenyl alcohol and benzyl alcohol) in this product! WTH! Alcohol, a harmful ingredient, is known to increase free radicals, dry up the skin and cause skin irritation. Well, I’m willing to become a guinea pig to test the product first. Stay tuned for my review!
[Correction done on 30 July 2013] Oops! My bad! In fact cetyl alcohol and stearyl alcohol are actually fatty alcohols however the rest are not. Thanks to Colin and James for spotting them! <grinning>
SK-II Skin Signature Eye Cream
Product Profile : Contains an unique blend of ingredients, including concentrated Pitera, to revive the look of the total eye area. It works on multiple problems to give you firmer, younger-looking eyes.
SK-II Skin Signature Eye Cream is another SK-II product to be first launched outside of Japan. Similarly to SK-II Wrinkle Specialist, this new improved eye cream is now only available at Changi Airport and is priced at S$130. It will only be available at departmental stores in October 2011 onwards.
I reckon the departmental retail pricing will definitely be higher than Duty Free stores @ Changi Airport. In addition, what I understand from the beauty consultant at the media event is that this newest anti-aging eye cream is an improved version of the existing eye cream.
Instead of moisturizing the eye areas, I believe this newest SK-II anti-aging eye cream will dry up the delicate skin instead. I just don’t understand why must this eye cream be formulated with alcohol ingredients (myristyl alcohol, betyl alcohol and benzyl alcohol)! That really puzzles me! I will definitely say NO NO to alcohol on my delicate eye areas especially!
[Correction done on 30 July 2013] Oops! My bad! In fact myristyl alcohol is fatty alcohol however the rest are not. Thanks to Colin and James for spotting it! <grinning>
The texture feels somewhat lightweight. I will give this eye cream a benefit of a doubt to what it has claimed to provide a firmer and younger-looking eyes. Due to the alcohol contents, I will give this eye cream a miss.
Hey gals, well that’s all for today. Do stay tuned for my upcoming posts on “My Excursion at Changi Airport” and “My Review on the New SK-II Wrinkle Specialist”. See ya!