Review – Hada Labo Whitening Lotion (New Nano Formula)


hada labo whitening lotion nano formula


Recently, I was invited to review the new Hada Labo Whitening Lotion with Nano formulation. I accepted it without much hesitation as I personally adore this drugstore brand pretty much. Many thanks to Elfaine from EK Media for extending this invitation to me.

I have already tested a couple of the Super HA Hydrating range products including the Hydrating Lotion which I find relatively good. That is why I’m really excited to try out this new whitening lotion as to see if it’s able to boost hydration and brighten up my skin at the same time.

Hada Labo Arbutin Whitening Lotion, so well loved by Japanese women that it was the ‘Number 1″ in sales for whitening products in Japan. It is claimed to combat and prevent dark spots caused by UV exposure for a smooth and clear skin.


One Drop Reveals Natural Fairness

Hada Labo Arbutin Whitening range consists of four products that include Whitening Lotion, Whitening Essence, Whitening Milk and Whitening Mask. This Arbutin Whitening line is claimed to provide three benefits in just one step.

Formulated with Arbutin, Vitamin C and Hyaluronic Acid, skin gets fairer, more hydrated and brighter.



Arbutin, the main key ingredient (fourth ingredient on the list), is considered an effective whitening ingredient that is extracted from natural bearberry plant. It is claimed to enhance skin fairness and helps fight dark spots. Dull skin is renewed to reveal clear and brighter skin. Can’t really recall if I have tested any whitening product that is formulated with Arbutin before.

Other key ingredient Vitamin C, enhances the skin’s fairness and repairs dry, dull skin that is caused by exposure to UV rays. Since Vitamin C, with brightening and antioxidant benefits, is listed as the last ingredient on the list, I reckon the amount may be minuscule to ever see significant result. This whitening lotion is also formulated with a combination of 3 types of Hyaluronic Acid for 3X the hydration power.

Hada Labo is said to use only the finest and purest ingredients, without unnecessary additives, colorant, alcohol, fragrances and mineral oils. And the Whitening Range stays true to its PERFECT X SIMPLE brand philosophy.



Hada Labo Whitening Lotion has a clear watery texture which feels slightly thinner than the previous generation SHA Hydrating Lotion. I have yet to test the latest SHA Hydrating Lotion in new nano formula. I have actually obtained a bottle and I hope to review that soon too.

I apply the lotion by pouring about 10-cent coin size amount of the lotion onto my clean palm and spread gently and evenly over face with a light patting motion. I use this whitening lotion after my usual toner and before my serums.

The new Whitening Lotion is formulated with nano technology that is claimed to enable the active ingredients to penetrate into deeply layers of the skin cells. The new nano delivery system, I believe, helps our skin to absorb the nutrients even better than before.

I have started using the lotion for about a week now. So far, I somewhat see a very superficial improvement on skin clarity and moisture. My skin seems superficial brighter and less dull than before. I have yet to see a visible improvement on my stubborn dark spots on the right cheek area. As of now, I couldn’t ask for more as I have only started using it. I’m currently quite pleased with it and I will definitely be faithfully using it. Fortunately, I have not encountered any skin irritation at all, which is great!

In addition to brightening and hydrating benefits, this whitening lotion also helps to soften my skin and prep it for better absorption of the next essence or moisturizer.

For those who are looking for more hydration benefits, the SHA Hydrating Lotion in new Nano formula will be more ideal for you.



Will I buy it? Probably yes!



Hada Labo’s Arbutin Whitening Range, priced at S$21.90 to S$31.90, are available at Watsons, Guardian, Sasa, FairPrice, Unity and other departmental stores nationwide.


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