Benefit Cosmetics NEW Stay Flawless 15-Hour Primer


In August 2013, Benefit Cosmetics launched the new Stay Flawless 15-Hour Primer that acts like a magnet to lock on your foundation for 15 fresh & flawless hours!

benefit cosmetics hello flawless custom powder cover up

benefit cosmetics hello flawless oxygen wow

benefit cosmetics stay flawless 15-hour primer

This new foundation primer, the latest addition to its Hello/Stay Flawless line, is uniquely designed in an unconventional packaging, yes in a swivel up stick!

Product Profile

Flawless works overtime! Benefit’s instant PRO-long primer acts like a magnet to lock on your foundation for 15 fresh & flawless hours. This invisible stick primer glides directly onto skin for optimal wear and a natural finish. Go longer. Stay flawless!

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Yves Saint Laurent Fall Winter 2013/2014 Makeup Collection


Yves Saint Laurent Beauty is launching their latest makeup collection – the Fall Winter 2013/2014 Collection – and I’m super delighted to receive two beautiful eyeshadow palettes, a new Blush Radiance and a Rouge Pur Couture from the new collection recently! Many thanks to Yves Saint Laurent Singapore for the lovely products!

yves saint laurent palette city drive classy pure chromatics N21

I must say I actually can’t take my eyes off the colors upon first peek on the palettes! It was love at first sight! Super loved them so much! :D Foreground: (Limited edition) Palette City Drive in Classy. Background: (Asian edition) Pure Chromatics 4 Wet & Dry Eye Shadows N21.

Yves saint laurent blush radiance No.10 autumn fall 2013 collection

Yves Saint Laurent Blush Radiance now comes with a new packaging. It has a new compartment for the brush. And the brush is bigger too. Old packaging at the background.

Yves saint laurent blush radiance No.10 autumn fall 2013 collection

This Blush Radiance No.10, retailing at S$55, is one of the two latest shades launched in this Fall Winter 2013/2014 Collection.

yves saint laurent palette city drive in classy

The eyeshadow palette case for the limited edition PALETTE CITY DRIVE in CLASSY (on the left) looks stylish and bold! Love it! The one on the right is the PURE CHROMATICS palette case.

yves saint laurent palette city drive classy

I love this limited edition PALETTE CITY DRIVE in CLASSY very much! Especially the silver color! The colors can be used dry for a soft, natural look or they can be used wet for a darker, more bold look. I like to use them dry. It is priced at S$88.

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Kiehl’s Wants You To TRY BEFORE YOU BUY!


Did you know Kiehl’s pioneered today’s customer service industry 92 years ago?

The company behind sampling continues to revolutionize the industry.

It is unknown to many that Kiehl’s, the 161-year-old skincare purveyor, holds a unique position as an early pioneer in customer service — which has not only been studied by Harvard Business School, but also has inspired the service models seen in some of today’s Fortune 500 companies. In today’s consumer culture, when purchasing skincare products, 76.8% of female consumers wish they had access to more expert advice and more samples Kiehl’s has been sampling since its days as an old-world pharmacy “Customers made pilgrimages from around the world to the original Kiehl’s flagship store in New York’s East Village, where samples were handed out liberally to any customer.” Harvard Business Review, 2005

“We don’t sell our products, we share them. We want you to be 100% satisfied.”

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Food Sampling at Nana’s Green Tea


nana's green tea

nana's green tea

Recently, I was invited to a food tasting at Nana’s Green Tea located in the Atrium at Plaza Singapura #03-80/82. I’ve brought along three blogger friends with me. I’ve never done any food sampling blog post before and this will be my first.

About Nana’s Green Tea

Established ten years ago in Tokyo, ʻʻNanaʼs Green Teaʼʼ is a pioneer of Japanese cafe dealing with ʻʻMatchaʼʼ, green powdered tea.

nana's green tea

“Nana’s Green Tea” gained popularity and became known as the ʻJapanese Starbucksʼ where tea drinking is a culture. Nanaʼs Green Tea Cafe was also awarded the No.1 brand among Japanese cafe. All green tea leaves served in the Café are imported from Kyoto only, which is the most famous production center of ʻʻMatchaʼʼ, aiming at delivering genuine Japanese taste and health to modern people. Our aim is to introduce the finest Japanese food culture and tradition to the world and enrich people’s life.

Do you know about the health benefits of matcha green tea?

Aside from being super yummy, it is known to be a powerful antioxidant that helps to such as burn fat, protect against heart disease and diabetes, lower blood pressure, improve immunity and prevent cancer.

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La Roche-Posay Introduced NEW Anthelios XL Dry Touch Gel-Cream SPF 50+


la roche posay

la roche posay anthelios xl

Four months ago, I was glad to attend my first La Roche-Posay event to preview their latest sunscreen that has a double anti-shine action with ultra-dry finish.

My bad for taking so long to blog about it! <grinning>

It was a cozy and very informative event and I have learned a lot about sun damages and protection from Dr Jean Ho. Dr Jean Ho is the Consultant Dermatologist at Mount Elizabeth Medical Centre and Mount Elizabeth Novena Specialist Centre. She’s also the Visiting Specialist to KK Women’s and Children’s Hospital. This private event was held at Mount Elizabeth Novena Hospital.

Do you know what’s the differences between UVA and UVB? Well, UVA rays can age our skin and UVB can burn our skin. Our skin is exposed roughly 20 times more to UVA rays (95%) than UVB rays (5%)! And UVB penetrates into epidermis layer however UVA penetrates deeply into dermis layer hence damaging our collagen, elastin fibres and even DNA, causing premature aging like sun spots, wrinkles, photo-aging, dull-looking skin, uneven skin tone, enlarged pores and even skin cancer.

Do you know UVA rays are present all year long even on a cloudy day? In addition, UVA rays cannot be filtered by clouds or windows.

la roche posay anthelios xl dry touch gel-cream

La Roche-Posay, famous for their Anthelios sunscreens, has recently introduced a new addition to the Anthelios sunscreen line – DRY TOUCH GEL-CREAM SPF50+.

la roche posay anthelios xl dry touch gel-cream

Containing the highest protection at SPF 50+, DRY TOUCH GEL-CREAM SPF50+ is formulated to instantly absorb by skin, leaving no shine or white residue with an ultra-dry finish. It is empowered by the “toque seco” [dry touch] innovation, emblematic of Brazilian suncare products.

la roche posay anthelios xl dry touch gel-cream

It gives a comfortable soft velvety texture which is non-oily, non-sticky and ultra-matte that is imperceptible on skin.

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New SK-II STEMPOWER Essence Launching First In Changi Airport



Slightly more than a year after the first launch of the STEMPOWER in June 2012, leading prestige skincare brand SK-II welcomed a new addition to its breakthrough anti-aging series, introducing you the new STEMPOWER Essence that boosts skin’s inner resilience for poreless-looking bouncy skin in just two weeks.

sk-ii stempower essence

Following the official launch of STEMPOWER in 2012, and Wrinkle Specialist and Skin Signature Eye Cream in 2011, Changi Airport once again is proud to be the first-in-the-world to launch the new STEMPOWER Essence!

sk-ii stempower essence changi airport

sk-ii stempower essence changi airport

sk-ii stempower essence

A few weeks ago, I was delighted to be cordially invited for an exclusive event to join SK-II, partnering with Changi Airport Group and Nuance Watson, in celebrating the official launch of SK-II STEMPOWER Essence at Changi Airport Terminal One Departure Hall right in front the Perfumes & Cosmetics outlet.

sk-ii stempower essence changi airport

sk-ii stempower essence changi airport

The intimate launch was attended by more than 50 guests comprising of SK-II’s retail partners, Singapore’s IT Supermodels and top media, who were the first-in-the-world to witness that Age Does Not Matter.

Want to achieve a poreless-looking bouncy skin in just two weeks? Read on to find out more!

sk-ii stempower essence

The new STEMPOWER Essence is backed by extensive research on the skin aging process and the first-in-the-world discovery of the skin cell’s very own “Master Switch” – the secret to activating youth activity at the heart of each cell. In search of the ideal solution to youthful beauty, scientists at SK-II have conducted more than 7,900 hours of extensive skin research, culminating in the design of the STEMPOWER Essence that empowers women to achieve a new peek in youthful beauty. Powered by the new Stem-Acanax ES Complex that features Stem-Acanax, Pitera™, Artichoke Extract and new Kinren Extract to help transform the source of skin’s youth activity.

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[Sharing] Kiehl’s Introduced 3 Limited Edition Rare Earth Masques To Support Autism Association Singapore


Kiehl’s Singapore has been maintaining its long-standing tradition of supporting children’s cause by raising awareness and funds to create safer, more position environments for children. This July 2013, Kiehl’s Singapore is proud to extend its relationship with the Autism Association (Singapore).

Autism Association (Singapore) was founded in August 1992 by a group of parents concerned about inadequate provision for their children who have been diagnosed with autism. The Association aims to initiate, organize and support the provision of a broad spectrum of services for people with autism in Singapore. Such services encompass education, vocational and life skills training and residential care.

This year’s local charity initiative is a unique collaboration with ELLE Singapore and four celebrity partners, Georage Young (FLY Entertainment Artiste), Michelle Chong (Director/Host/Actress), Mike Kasem and Jean Danker (Class95 Radio DJs).

kiehl's rare earth masque george young michelle chong

In support of Autism Association (Singapore), the four celebrity partners have designed three Limited Edition Rare Earth Deep Pore Cleansing Masque in 142g, which will be on sale from 1st July 2013 at S$45 each!

100% of the nett proceeds from the sale of the Rare Earth Masques will be donated to raise awareness for the children.

“Autism is something very close to my heart. I’ve got two brothers who’ve been diagnosed with autism, one on the severe side and one on the moderate to severe side on the autism spectrum. It was an obvious choice for me. I worked with Kiehl’s last year on this, and I’m glad to work with Kiehl’s and ELLE this year as well. I hope the products sell really well and get money for the Autism Association here in Singapore.” – George Young, FLY Entertainment Artiste

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MAKE UP FOR EVER Launched New Improved HD HIGH DEFINITION POWDER In A New Patented Packaging


In April 2013, MAKE UP FOR EVER has launched a new improved HD HIGH DEFINITION POWDER that now comes with a new Patented Packaging.

An international award winner since its launch in 2008, the show-stopping HD HIGH DEFINITION POWDER has been a hot favorite with professional make-up artists, stars and women of all ages and backgrounds.

To celebrate its success and to take HD HIGH DEFINITION POWDER to the next level, Dany Sanz, Creator and Artistic Director of the brand, spent months perfecting a new manner of presenting the iconic powder with the help of her Research and Development team.

The result : A new patented packaging, with a practical jar and tailor-made siftter, allowing an easy, flawless application.

make up for ever hd high definition powder

HD High Definition Powder – S$57 / 8.5g

Available in one universal, translucent shade that suits all skin tones, the HD HIGH DEFINITION POWDER helps to set the foundation without changing its natural contours.

make up for ever hd high definition powder

Upon application, it turns into a transparent veil that softens the appearance of imperfections, and completely evens out the complexion for a glowing, radiant skin.

make up for ever hd high definition powder

Thanks to its talc-free formula, it does not dry the skin and contains spherical micro-beads that reflect both natural and artificial light rays, thus creating a ‘Soft Focus’ effect that lights up the face.

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[Sharing] SK-II Pitera™ House Event At TANGS From 1st To 11th August


Calling out all SK-II lovers! There’s something exciting for you!

In celebrating the miracle of Pitera™, SK-II Singapore is inviting you to join them at Pitera™ House Event at TANGS from 1st to 11th August to discover the birth of SK-II and its unique history.

And if you are a big fan of Mediacorp celebrities Qi Yu Wu and Rebecca Lim, do come down to TANGS this Friday August 2nd to get a peek of your favorite stars for an exclusive experience to trace the beginnings and SK-II’s discoveries at the Pitera™ House.

I will be there, hope to see ya there! :D


Fancl Introduced New 5-Step AGING CARE Line


fancl aging care

FANCL, the leading Japanese skincare brand, widely known for its unique MUTENKA (無添加) philosophy takes women one step close to triumph in the quest for younger looking skin with the launch of its new AGING CARE line. Back by years of research conducted by FANCL’s researches, AGING CARE line combines new Advanced Penetrating Nano Capsule Technology and key active ingredients such as Jujube Fruit Extract and HTC Collagen to achieve youthful skin from within.

fancl aging care

fancl aging care

fancl aging care

A few weeks ago, I was delighted to receive the new AGING CARE line kit that comprises of Aging Care Lotion II, Aging Care Emulsion II, Aging Care Essence, Aging Care Cream, Aging Care Mask and Bright Life Supplements in full size. Many thanks to FANCL Singapore for the products! :D

As we age, our skin lose collagen and skin cell layers grow thicker and lose firmness and elasticity, making it harder for nutrition from skincare to work effectively. To treat the problem at its root, AGING CARE line is formulated in two essential levels :

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