Asians are well known for their constant quest for fairer, brighter skin. Look at the Koreans and Japanese, won’t you be envious of their porcelain, flawless skin?
Thanks to its 20 years’ of knowledge of Asian skin and its philosophy of listening to women, Clarins is now making advances in whitening expertise with a new and improved whitening care.
Since the launch of its first whitening skincare in 1996, Clarins Research has already acquired in-depth expertise in melanocyte, the only cell that produces melanin responsible for skin pigmentation.
For the launch of this new serum, Clarins Research worked for several years in collaboration with the Institute Curie (one of the largest biological research centre in France), and made an unprecedented major scientific discovery – identification of a new cause of hyperpigmentation through the MELA EXO SYSTEM, which involves exosomes which carry protein messengers that trigger pigmentation.
So in late November last year, I was invited to Clarins Brightening Academy Masterclass + Preview Launch for this NEW White Plus Tri-Intensive Brightening Serum at ION Sky, ION Orchard.
During the Masterclass, the trainer shared that external factors such as UV exposure, hormonal changes or even a skin injury could have a direct impact on melanocytes, causing them to overproduce melanin (pigments) and resulting in unsightly pigmentation marks.
Fast-forward and sparing my readers all the scientific details, another breakthrough by Clarins Laboratories is that they have isolated and identified the precious benefits of a “whitening-in-control” plant extract from the Acerola fruit (commonly known as the “red cherries“).
Clarins Research has identified the ability of Acerola fruit extract to regulate the MELA EXO SYSTEM and its power to prevent melanin overproduction by -24.5% when the skin is subjected to external aggressions such as UV exposure.
In addition to Acerola fruit extract’s performance, the extract from the Acerola seed also helps to enhance cell oxygenation by +18%, an additional benefit to boost the skin’s radiance and translucency.
The Acerola extract selected by Clarins Research team comes from Acerola grown in the Northeastern region of Brazil, a semi-arid belt with a warm, dry climate. The Acerola fruits are harvested semi-ripe before they turn red to optimize and ensure a maximum level of active ingredients. The extraction is carried out on the fresh fruit, which is harvested early in the day to preserve its content of active ingredients (to avoid its destruction by UV and the heat from the sun) and stabilized by immediately freezing upon harvest.
The Acerola fruit and seed extracts combined with whitening plant extracts (which include Lady’s Mantle and Sandspurry extracts) with renowned skin-translucency properties, this Tri-Intensive Brightening Serum helps to preserve the three elements (I would call it the 3 “Cs”) of even and translucent skin, namely:
- Contrast -Anti-dark spot action
- Colour – Fairness, brightness and eveness
- Clarity – Translunceny and a healthy glow