As Chinese New Year approaches, SK-II debuts its first-ever commemorative Chinese New Year SK-II Facial Treatment Essence New Phoenix Limited Edition.
Inspired by the courage and strength reflected in the “Wings of Change” festive collection, the Chinese New Year Limited Edition incorporates into its design the beautiful resurrection of a phoenix, which in traditional Chinese culture symbolizes auspicious harmony.
Paper cutting or “Jianzhi’ is an ancient Chinese art form that signifies celebration and good fortune. The SK-II New Phoenix Limited Edition combines this traditional Chinese art form with the design of a phoenix, a symbol of female empowerment, to express virtue, elegance and rebirth.
The Chinese New Year Limited Edition was designed to inspire women and their loved ones to bring in the new spring with hope and confidence, and encourage them to believe in themselves, take hold of their destinies, and join hands with SK-II to embark in a new journey to crystal clear skin, #changedestiny and welcome a beautiful new year.
I was delighted to attend an exclusive SK-II media session just recently in late January for the launch of their first commemorative limited edition bottle for Chinese New Year, held at SEVIIN @ TANGS.
Celebrity Make-up Artist, Larry Yeo, was there to share tips on how to best prep your skin to achieve that radiant look for Chinese New Year as well as make-up tips for a natural, fresh looking makeup that will last through the long days of visiting.
Next, an experiment was conducted to compare rate of absorbency and level of moisturisation of SKII latest product, Facial Treatment Oil, with 3 other luxury brand oils.