Following the successful launch of BOSS JOUR Pour Femme and BOSS NUIT Pour Femme, BOSS Parfums add a new addition and completes the trilogy with BOSS MA VIE Pour Femme.
This new Eau de Parfum comes in the same elegant flacon design as the duo, with a precision cut crystal lid and a gold band, but packed in a soft shade of pink, a color chosen by Jason Wu, Artistic Director of BOSS Womenswear.
The new fragrance, positioned itself and with “ma vie” denoting “my life” in French, was inspired by an element of the BOSS woman’s life that until now has gone unnoticed. It draws on the pleasure she feels when she chooses to step out of her day to day routine, slow down, loosen up and simply enjoy a moment for herself. It captures the intimate essence of her independent spirit, releasing the indulgent and fulfilling sensation of simply savoring life.
The feminine, strong and independent character of the Hollywood star, Gwyneth Paltrow, makes her a perfect fit as brand ambassador for the fragrance. Like the BOSS woman, Gwyneth Paltrow exudes confidence, which is evident in the way that she wears the attire, the way that she walks, her posture and the scent that she chooses to wear.
Jason Wu, Artistic Director for BOSS Womenswear, created a tuxedo (a piece that is part of his first BOSS Womenswear collection) that perfectly complemented Gwyneth Paltrow’s personal style, emphasizing her beauty, strength and femininity.
Jason Wu, Artistic Director for BOSS Womenswear, inspired the fragrance campaign with his vision of a new, modern femininity across key aspects of BOSS MA VIE Pour Femme, including the wardrobe design and flacon shade.
Top – Modernity: Cactus Blossom
Top notes of cactus blossom accord capture the invigorating green freshness of the uncompromising desert plant, providing a unique and modern element to the fragrance. Known to demonstrate unconditional love of life in any condition, the essence evokes a lively and uplifting brightness, igniting the BOSS woman to fully live her life and take pleasure in the moment.
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