In the recent years, many Asian women actually share the same common beauty concerns – they want a distinctive profile and contours with the absence of a double chin. They are concerned about the fat in their face. Apart from wanting a pair of beautiful large eyes and a sharp nose, they also desire a firm face and sharp contours, with an oval shape (a pointed chin and a distinctive jawline) which is traditionally considered the perfect face in Korea for an attractive woman.
I long for a V-shaped face too. I have a problem with water retention and a fat face. My face always looks puffy, all thanks to my bad eating habits, as I love salty and sweet foods. And I have the habit of drinking water after 9pm too.
A while ago, I was invited by Clarins Singapore for a launch event to preview their latest Shaping Facial Lift Total V Contouring Serum. Today, the Shaping Facial Lift is one of the best-selling and iconic products of Clarins in Asia.
Do you know Clarins Shaping Facial Lift has a success story for 15 years? In 1999, Clarins launched its first Contouring Facial Lift, using plant extracts. A pioneering skin care developed thanks to the comments of Asian women who, during treatments at Clarins Institute in Paris, share their major beauty concern: to refine their face.
Shaping Facial Lift, exclusively designed for Asian women, is the effective solution to refine and enhance facial features where excess fat and puffiness are located, mainly on the cheeks and under the chin. Clarins listens to women and continuously improves its iconic refining serum. Today, in collaboration with independent Asian experts, Clarins goes even further in facial refining performance and, beyond the natural roundness of the Asian face, also takes into account the changes in women’s lifestyles. The change in eating habits has a direct impact on the physiognomy of the face, leading to additional heaviness of facial features. The oval loses its definition and excess products present in tissues accumulate and skin loses its firmness.
In 2014, Clarins introduces the new generation “dual-approach” Shaping Facial Lift Total V Contouring Serum, that is designed to target both natural facial roundness and additional excess roundness.
The recent study showed that among the problems linked to refining, the following parameters were evaluated: width of the face, thickness of the dermis and ptosis under the chin.
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