I was first introduced to Shiseido Haku Melanofocus from the popular Taiwanese Beauty Variety Show “Nu Ren Wo Zui Da” (女人我最大) a few years ago. It was highly recommended at least twice separately by Lao Niu (老牛) in the show.
Shiseido Haku Melanofocus is an award winning and the most popular whitening essence in Japan. Unfortunately Shiseido Haku Melanofocus is only available in Japan and nowhere else in the world. Although there’s a copied Taiwanese version with a different product name available in Taiwan, as it is printed in Chinese language, I’m actually skeptical if it is made in Japan.
I have bought this Shiseido Haku Melanofocus W Whitening Essence bundle set during my previous trip to Japan in 2012. This bundle set comes with a piece of Haku Melanofocus EX Mask at 30% discount @ 7350yen (UP 10500yen) which is equivalent to S$116. In fact, this is my second bottle.
The packaging was printed in Japanese language which means it’s a genuine product that is made in Japan.
About Shiseido Haku Melanofocus
Shiseido Haku was first created in 2005 as Haku Melanofocus, containing an innovative whitening ingredient m-Tranexamic acid. In 2007, it was revamped again as Haku Melanofocus 2 to include another breakthrough whitening ingredient 4MSK that is said to help prevent the formulation of melanin that caused pigmentation.
In February 2009, its third generation Haku Melanofocus EX was launched in Japan. And after 2 years exactly in February 2011, Shiseido once again launched its fourth and latest generation, Haku Melanofocus W.
Shiseido Haku Melanofocus W Whitening Essence – ¥10500 for 45g / ¥5250 for 20g (tax inclusive)
Shiseido Haku Melanofocus W Whitening Essence contains 2 innovative whitening ingredients, m-Tranexamic acid and 4MSK, to help suppress melanin production, prevent and lighten dark spots, discoloration and uneven skin tone.
This improved version also contains lotus seed ferment filtrate and hyaluronic acid to help moisturize the skin.
This fragrance-free essence also helps to restore damaged skin caused by UVA/UVB, pollution or other environmental factors. Its anti-inflammatory function is critical in the process of whitening as the skin becomes healthier, more transparent and in even complexion, thus, the whitening result is able to last longer.
Shiseido Haku Melanofocus W Whitening Essence that comes in 2 sizes in 45g and 20g, is currently only available in Japan.
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