TSUBAKI, launched in 2006, has been leading the hair care market in Japan with a record total number of shipments of over 270 million units.
In 2013, Shiseido introduced the latest TSUBAKI 2013 that is enriched with new formulation and comes with a new packaging.
To get shiny and lustrous hair, Shiseido studied on the amount of melanin found in the black hair of Japanese women and realized that black hair contain more melanin than other shades. The new findings have shown that exposure to UV or heat causes hair damage and most importantly the loss of melanin within the hair fiber. This results the loss of melanin holes that leads to lost of shine and luster.
The new TSUBAKI 2013 is now enriched with Arginine, melanin hole repair ingredient, an essential natural amino acid that can be found in nuts, soybeans, brown rice, raisins and milk. Hair coated with melanin hole repair ingredient reflects light evenly from the inner fiber of hair. Arginine completely repairs melanin holes to allow light rays to penetrate the hair shaft and to be reflected beautifully, resulting in a lustrous, dullness-free shine. It is also said to help maintain a deep luster with saturated color and contrasting shine.
The new TSUBAKI is also formulated with Camellia oil to repair the cuticle. This new key ingredient smoothes and softens the hair fiber which allows beautiful light reflection with shininess. The new TSUBAKI also contains a UV protective ingredient to cut daily UV radiation, which causes hair melanin and protein to be lost and protect hair from UV damage.