With over 35 years of transforming women with skin and life miracles, empowering women has always been at the heart of SK-II’s heritage and vision. Last year, true to its brand philosophy, SK-II is proud to unveil its first-ever EMPOWER ME Campaign in Singapore, in collaboration with Singapore Committee for UN Women (UN Women Singapore) and established image styling consultancy, Image Flair, to bring the gift of empowerment to young at-risk women by equipping them with social knowledge and enhanced image styling skills to secure better employment opportunities and career advancement.
I’m glad to be invited to witness this meaningful ceremony that was held at Robinsons Raffles City on 20 December 2012.
An audience of more than 100 guests, including SK-II’s retail and charity partners, SK-II’s elite Crystal Club members, media representatives and graced by SK-II Brand Ambassador and renowned international model, Sheila Sim.
Evelyn Tan, a former Mediacorp artiste, was invited to be the host for the event. She still looks as youthful and graceful as before.
Aubrey Young, P&G Singapore and Malaysia Brand Operations, making an opening speech.
“SK-II has always devoted itself to transform the lives of women through the miracle of Pitera™. This year, SK-II has raised the bar for festive giving by extending the gift of empowerment to young at-risk women to equip them with power skills for a brighter future,” said Aubrey Young, P&G Singapore and Malaysia Brand Operations. “We have chosen to work with UN Women Singapore and Image Flair for their dedication in advancing women’s rights in Singapore through public education and awareness campaigns. This tripartite collaboration signals our commitment to bring the miracle of life transformation to young at-risk women so they in turn can pay it forward.”
As part of this campaign, SK-II will be donating SGD 10,000 to UN Women Singapore to fund a series of ‘The Empowerment Effect’ Workshops in January 2013 for young at-risk women. Co-created by UN Women Singapore and Image Flair, the workshops will bring together image styling experts, power speakers and SK-II’s skincare and beauty counselors to equip young at-risk women with a holistic beauty and life-transforming skill-set, opening greater opportunities for women to be economically valued.
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