All posts in What’s New

Stay Sharper Than Ever With 1-DAY ACUVUE® MOIST Brand MULTIFOCAL Contact Lenses


Are you in your 40s, experience blurry visions, or having difficulties reading small fonts and/or having to hold your reading materials or mobile phones at arm’s length in order to see clearly? If so, you might be suffering from the onset of presbyopia, or what we Chinese known as “lao hua yan (老花眼)”.

What is Presbyopia?

Presbyopia is an age-related condition associated with a loss of elasticity of the lens inside the eye, which results in a reduced ability to see near distances.

It occurs gradually and naturally to everyone above the age of 40, even to those who have undergone LASIK surgeries for myopia before the onset of Presbyopia.

People with Presbyopia struggle with performing the simplest of tasks, some of which include difficulty in reading fine print, strained eyes and headaches after focusing on near objects for prolonged periods, and the need to hold reading material at an arm’s distance to focus properly.

Wait, but I’m still in my 30s?! How is it that I could be suffering from Presbyopia? Unfortunately, getting presbyopia at an earlier age is no longer uncommon these days, probably due to our extensive use of computers and other digital devices.

Earlier in April, I had the opportunity to attend the media launch of 1-DAY ACUVUE® MOIST® Brand MULTIFOCAL contact lenses and meet Queen of Caldecott Hill and brand ambassador, Zoe Tay.

Continue reading →

Brush Up On Your American Idol Knowledge & Win A Trip To LA!


Pearlie White and STAR World are sending two lucky viewers to the American Idol Grand Finale!

Calling all American Idol fans!

Singaporeʼs top professional oral care brand, Pearlie White, is giving two lucky viewers the chance to attend this yearʼs thrilling American Idol Finale event in Los Angeles, brought to you by STAR World, Asiaʼs #1 English general entertainment cable channel in Southeast Asia*.

The contest to win this all-expenses paid trip, comprising air tickets, accommodation and entrance to the live performance, was launched on 10 March 2011 by Pearlie White, presenting sponsor for American Idol Season 10, of STAR World in Southeast Asia.



The competition is in two parts:

For a chance at winning the grand prize, viewers are required to guess which of the American Idol hopefuls will make it to the final four and submit their predictions by logging onto between March 10 and April 10 2011 to win this trip of a lifetime.

There are also weekly iPod Touch prizes to be won (by logging on to the same contest website on any of the 12 weeks of the competition) from guessing correctly who will be eliminated from the competition and stating why they should be sent home. Contest Period: March 10 to May 21 2011.

The contest website and contest trailers across entertainment channels in the Fox International Channels network, including STAR World, STAR Movies, FOX, and Channel [V] will go live on 10 March 2011 (pending changes from American Idol because of possible format changes in their elimination rounds).

The competition is open to both Singapore and Malaysia viewers.

Pearlie White is the main sponsor of American Idol Season 10 across Southeast Asia (including Singapore).

Following the launch of American Idol Season 10, STAR World became the No.1 English general entertainment cable channel in two key Southeast Asian markets: Singapore and the Philippines, building on its already strong support in other Asian markets and further integrating it into the lives of Southeast Asian viewers.

STAR World is committed to providing viewers who love the best in entertainment with exclusive first-runs of top-rated programs from the US and throughout the world. From all-time favorites to award-winning shows, STAR World features an unrivaled choice of comedies, drama, reality and talent shows that appeal to each and every entertainment lover.

Viewers can catch Season 10 of American Idol on STAR World every Thursday and Friday at 6pm. Primetime encore is scheduled at 8pm.

*STAR World is #1 English general entertainment cable channel in Singapore and the Philippines. Source: Kantar Media Singapore and Philippines (20 Jan — 27 Feb, 2011). Base: target audience with cable and satellite.