All posts in Sulwhasoo

Sulwhasoo Launching NEW Snowise EX in Singapore on February 2013


For those who like Korean skincare brands, you probably are familiar with Sulwhasoo. The great news is Sulwhasoo has finally arrived in Singapore.

Sulwhasoo is a very popular brand in Korea that is founded on the traditional philosophy of “Sang-Seng” – by achieving inner harmony for outer radiance, the belief that all things exist in relation to one another, and draws on Asian wisdom to balance the inner energies that contribute to a nourished, healthy complexion by blending indigenous medicinal herbs.

sulwhasoo snowise

After a grand official launch in Singapore in end 2012, Sulwhasoo is proud to launch its newest 3-dimensional whitening line in February 2013 – introducing the new Sulwhasoo SNOWISE EX.

sulwhasoo SNOWISE-EX

There are 9 products under SNOWISE EX Line.

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Sulwhasoo Launch Gala Dinner At The St. Regis


Early December in 2012, I was cordially invited for a grand opening gala dinner at the St. Regis Hotel, in celebrating the launch of the new Korean brand in Singapore – Sulwhasoo.

sulwhasoo gala dinner singapore amorepacific

AmorePacific, the Korean company behind the brand Sulwhasoo, also has other Korean brands such as Laneige, Etude, Hannule, Lirikos and Heru under its belt. AmorePacific has been a leading Korean beauty brand for the past 66 years.

Sulwhasoo is a legacy of Korean beauty wisdom that uses Asian herbal remedies for complexion balance and clarity. Sulwhasoo was first launched in South-East Asia @ Changi Airport in 2010 and it is now available in China, Hong Kong and New York.

Sulwhasoo develops beauty care products with focus on Traditional Chinese Medicine (TCM) for different consumer concerns. Long favored in Korea for its use of ginseng as key herbal ingredient, unparalleled traditional energy-balancing preparations, and holistic approach to skincare, it offers unprecedented access to the beauty secrets, allowing the customers to tap into the benefits of the pioneering brand’s holistic methods.

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