All posts in Shu Uemura

Shu Uemura Unveils Holiday Makeup Collection – 6 Heart PRINCESS by Takashi Murakami


In collaboration with Takashi Murakami, Shu Uemura introduces their latest makeup holiday collection, named 6 Heart PRINCESS by Takashi Murakami. Above image @Takashi Murakami/Kaikai Kiki Co., Ltd. All Rights Reserved.

shu uemura 6 heart princess by takashi murakami holiday collection

shu uemura 6 heart princess by takashi murakami holiday collection

shu uemura 6 heart princess by takashi murakami holiday collection

I was glad to attend an exclusive event to preview the latest collection a few weeks ago.

This new contemporary make-up holiday collection offers “dual beauty” that focuses on the “paradox” of pink and black princess characters as feminine icons – because every woman has a duality within (the dark and light sides), nice and naughty, innocent and sexy. Above images @Takashi Murakami/Kaikai Kiki Co., Ltd. All Rights Reserved.

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Shu Uemura Simple 3-Step Essentials For Bigger Eyes


shu uemura

shu uemura

Recently, I was super delighted to receive a surprise gift box from Shu Uemura and it is specially packed to help achieve big and attractive eyes; and to open my eyes to the most beautiful things in life!

Beautiful eyes is anyway the most important key to facial attractiveness.

shu uemura tsuya skin eye concentrate s curler tokyo lash mascara

The lovely red box comprises of a simple 3-step treat for the eyes, that includes a TSUYA Skin Youth Infusing Eye Concentrate, a S Curler and a Tokyo Lash Mascara. There’s nothing like having a big pair of beautiful sparkling eyes! Many thanks to Shu Uemura Singapore!

Beautiful and attractive eyes make a difference in everything. Everyone wants to have beautiful eyes, and anyone can achieve them with only a little effort. The 3 simple steps to make my eyes looking bigger and attractive are :


1. S-Curler – S$30

shu uemura s curler

S-Curler, a patent pending design with 13 years of research and over 100 prototypes to reach perfection, is the latest eye lash curler from Shu Uemura. Priced at S$30, it is the ultimate in professional lash curling precision for everyone.

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Shu Uemura NEW Anti/Oxi Skin Refining Anti-Dullness Cleansing Oil


Shu Uemura is the first to introduce the first oil cleanser to Japan in 1967. Shu Uemura’s cleansing oils, aka “magic oil”, are widely recognized as the best* across the world, with 1 bottle is sold every 7 seconds.

Shu Uemura’s 1st Anti-Pollution Anti-Yellowness Cleansing Oil

shu uemura anti/oxi skin refining anti-dullness cleansing oil

A decade since the release of the first cleansing beauty oil premium A/O in 2003, and continuing success of the second-generation premium A/O advanced formula, a new era in anti-aging skincare begins with the launch of Shu Uemura’s first anti-pollution**, anti-yellowness cleansing oil. Introducing the NEW Anti/Oxi Skin Refining Anti-Dullness Cleansing Oil.

* No.1 make-up remover brand in China, Hong Kong, Japan, Korea, Taiwan. based on sales amount: “East Asia 5 markets consolidation – selective distribution full year 2011 report”
** Remove pollutant from skin surface

“Skin is endowed with many functions to preserve its beauty. But one thing it cannot do is to cleanse itself.” – Mr. Shu Uemura


Shu Uemura NEW Anti/Oxi Skin Refining Anti-Dullness Cleansing Oil – S$55 for 150ml and S$125 for 450ml

Is air pollution aging our skin? The answer is YES! All day, every day, our skin is assaulted through environmental pollution and air pollution can wreak havoc on our skin and it can be especially hard to avoid if we live in urban areas.

shu uemura anti/oxi skin refining anti-dullness cleansing oil

The new Shu Uemura Anti/Oxi is designed to help clear away 96% of pollutants.

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Shu Uemura Introduced New GLOSS UNLIMITED With 24 New Shades In 3 Textures


shu uemura gloss unlimited

In May 2013, Shu Uemura has introduced NEW Gloss Unlimited! Fresh, playful colors in a range of 24 exclusive shades to accompany you on any adventure!

For this NEW Gloss Unlimited, Shu Uemura engineers a breakthrough shape memorizing technology that gives an enduring mirror shine to lips. The new formula delivers perfect shine that stays on lips longer, even when lips are on the move.

shu uemura gloss unlimited

shu uemura gloss unlimited

In addition, Gloss Unlimited smoothens lip surface and enwraps lips with moisture and is now available in 24 new shades in 3 textures, including 6 professional modulator colors that can be used on top or below your regular lip stick or lip gloss to add different nuances to your everyday make up.

In one glossy stroke, professionals and beauty fans alike can push lip statements to the limit masterminding artistic high shine canvases of color.

shu uemura gloss unlimited

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Shu Uemura Introducing TSUYA Skin Youthful Radiance Generator (With Giveaway!)


Japanese brand Shu Uemura, famously known for its make-up products and cleansing oils, has recently launched a new anti-aging serum – TSUYA Skin Youthful Radiance Generator – that is said to help achieve a porcelain-fine, petal-soft, translucent glowing skin in just 7 days. Retailing at S$108 for 30ml, it is available islandwide in Singapore from September 2012.

Mr. Shu Uemura believes that “beautiful make-up starts with beautiful skin”.

Shu Uemura has analyzed more than 5,000 individual cases of Asian women’s skin to scientifically understand what is need for skin to be perceived as ‘ideal’ and 6 key parameters was found – smoothness, porelessness, translucence, an even tone, a fine texture and good skin color. When all these factors are present, skin radiates beauty and this is what makes ‘ideal’ skin.

Pink skin tone is another factor for a youthful-looking skin. With age, skin takes on a more yellow tone and the complexion tends to become uneven, giving off a dull-tired impression. To achieve an ‘ideal’ skin, it is important that skin retains its healthy pink tone and even color.

TSUYA Skin, Japan’s word for ‘ideal’ skin, is designed to unlock innermost workings of the skin and harness the latest discoveries in cellular biology to reactivate cell regeneration and reveal a dramatic skincare solution that reaches new heights in achieving beautiful, youthful skin.

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Review – Shu Uemura Skin Purifier Cleansing Beauty Oil Premium A/I


It took me a while to decide before buying Shu Uemura Skin Purifier Cleansing Beauty Oil Premium A/I due to the high price as a cleansing oil. But eventually, I couldn’t resist it any longer after reading some good reviews on this well-received Shu Uemura Skin Purifier.

Choose the right one

Shu Uemura provides 6 different types of skin purifier cleansing oils which are created to suit different skin’s needs. So for my sensitive skin, I’ve chosen the Premium A/I, the first premium cleansing oil specifically made to soothe and care for fragile skin. A luxuriously rich texture to calm delicate sensitive and dry skin conditions.

Product claims

This cleansing oil with plant extracts, focuses on improving the texture of the skin, leaving the skin moisturized, nourished and more radiant looking. It removes impurities while providing holistic, soothing relief to fragilized skin to restore skin’s natural beauty.

The secret to Shu Uemura cleansing oil is protecting the skin’s delicate balance while removing make-up and impurities in a single step.

Shu Uemura believes liquid is best suited for cleansing, as it’s high affinity to the composition of impurities that accumulate in pores allow for a gentle yet effective cleansing without interrupting skin’s natural balance.


This mineral and corn oil-based liquid is after all quite standard. Although Shu Uemura Skin Purifier Cleansing Beauty Oil Premium A/I is formulated using a combination of oils like safflower oil, persea gratissima oil (avocado oil), jojoba seed oil, these selected oils do not necessary mean a optimum penetration of stubborn waxes and oils in waterproof mascara, foundation and lip color as its claim. 

One merit point about Shu Uemura Skin Purifier Cleansing Beauty Oil Premium A/I is that it contains ingredients with good antioxidant properties like persea gratissima oil (avocado oil), arginine (amino acid) and tocopherol (vitamin E).

Although this cleansing oil is specially made for hyper sensitive skin, but it does contains skin-irritant ingredients like linalool and fragrance.


This watery oil-based liquid cleanser does a great job of cleansing away foundation, lipstick and dirt but not waterproof mascara. Although it is specially made for fragile skin, frankly I do not feel really safe using this product, knowing too well it contains harmful ingredients which may trigger my sensitive skin anytime.


Will I buy it again? …… I don’t think so!