Japanese brand Shu Uemura, famously known for its make-up products and cleansing oils, has recently launched a new anti-aging serum – TSUYA Skin Youthful Radiance Generator – that is said to help achieve a porcelain-fine, petal-soft, translucent glowing skin in just 7 days. Retailing at S$108 for 30ml, it is available islandwide in Singapore from September 2012.
Mr. Shu Uemura believes that “beautiful make-up starts with beautiful skin”.
Shu Uemura has analyzed more than 5,000 individual cases of Asian women’s skin to scientifically understand what is need for skin to be perceived as ‘ideal’ and 6 key parameters was found – smoothness, porelessness, translucence, an even tone, a fine texture and good skin color. When all these factors are present, skin radiates beauty and this is what makes ‘ideal’ skin.
Pink skin tone is another factor for a youthful-looking skin. With age, skin takes on a more yellow tone and the complexion tends to become uneven, giving off a dull-tired impression. To achieve an ‘ideal’ skin, it is important that skin retains its healthy pink tone and even color.
TSUYA Skin, Japan’s word for ‘ideal’ skin, is designed to unlock innermost workings of the skin and harness the latest discoveries in cellular biology to reactivate cell regeneration and reveal a dramatic skincare solution that reaches new heights in achieving beautiful, youthful skin.