All posts in Shiseido / Za / Majolica

New Products by Majolica Majorca


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majolica majorca

majolica majorca honey pump gloss neo

majolica majorca line hunter

I have recently attended a Majolica Majorca event to preview their latest products that include 2 new Honey Pump Gloss Neo shades, 2 new Perfect Automatic Liner shades and their newest Line Hunter liquid eyeliner.

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ZA Introduced New Rich-Glam Liquid Rouge


ZA Rich-Glam Liquid Rouge

Recently, I have attended an event at Shiseido office to preview latest ZA Rich-Glam Liquid Rouge range that comes in 8 irresistible shades with Asian flattering pink undertones.

A survey done by Shiseido research centre shows that more women are seeking for pigmented lip colors, and yet most of them do not want to sacrifice the moisturizing factor of it.

ZA Rich-Glam Liquid Rouge

ZA Rich-Glam Liquid Rouge, a cross between a gloss and a lipstick, provides rich pigmented colors with ultra-moisturizing formulation that keeps chapped lips at bay.

ZA new Rich-Glam Liquid rouge

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Review – Shiseido Haku Melanofocus W Whitening Essence


I was first introduced to Shiseido Haku Melanofocus from the popular Taiwanese Beauty Variety Show “Nu Ren Wo Zui Da” (女人我最大) a few years ago. It was highly recommended at least twice separately by Lao Niu (老牛) in the show.

Shiseido Haku Melanofocus is an award winning and the most popular whitening essence in Japan. Unfortunately Shiseido Haku Melanofocus is only available in Japan and nowhere else in the world. Although there’s a copied Taiwanese version with a different product name available in Taiwan, as it is printed in Chinese language, I’m actually skeptical if it is made in Japan.

I have bought this Shiseido Haku Melanofocus W Whitening Essence bundle set during my previous trip to Japan in 2012. This bundle set comes with a piece of Haku Melanofocus EX Mask at 30% discount @ 7350yen (UP 10500yen) which is equivalent to S$116. In fact, this is my second bottle. :D

The packaging was printed in Japanese language which means it’s a genuine product that is made in Japan.


About Shiseido Haku Melanofocus

Shiseido Haku was first created in 2005 as Haku Melanofocus, containing an innovative whitening ingredient m-Tranexamic acid. In 2007, it was revamped again as Haku Melanofocus 2 to include another breakthrough whitening ingredient 4MSK that is said to help prevent the formulation of melanin that caused pigmentation.

In February 2009, its third generation Haku Melanofocus EX was launched in Japan. And after 2 years exactly in February 2011, Shiseido once again launched its fourth and latest generation, Haku Melanofocus W.


Shiseido Haku Melanofocus W Whitening Essence – ¥10500 for 45g / ¥5250 for 20g (tax inclusive)

Shiseido Haku Melanofocus W Whitening Essence contains 2 innovative whitening ingredients, m-Tranexamic acid and 4MSK, to help suppress melanin production, prevent and lighten dark spots, discoloration and uneven skin tone.

This improved version also contains lotus seed ferment filtrate and hyaluronic acid to help moisturize the skin.

This fragrance-free essence also helps to restore damaged skin caused by UVA/UVB, pollution or other environmental factors. Its anti-inflammatory function is critical in the process of whitening as the skin becomes healthier, more transparent and in even complexion, thus, the whitening result is able to last longer.

Shiseido Haku Melanofocus W Whitening Essence that comes in 2 sizes in 45g and 20g, is currently only available in Japan.

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[Sharing] Shiseido Launched New TSUBAKI 2013 – With New Formulation & Packaging


TSUBAKI, launched in 2006, has been leading the hair care market in Japan with a record total number of shipments of over 270 million units.

Shiseido TSUBAKI 2013

In 2013, Shiseido introduced the latest TSUBAKI 2013 that is enriched with new formulation and comes with a new packaging.

To get shiny and lustrous hair, Shiseido studied on the amount of melanin found in the black hair of Japanese women and realized that black hair contain more melanin than other shades. The new findings have shown that exposure to UV or heat causes hair damage and most importantly the loss of melanin within the hair fiber. This results the loss of melanin holes that leads to lost of shine and luster.

The new TSUBAKI 2013 is now enriched with Arginine, melanin hole repair ingredient, an essential natural amino acid that can be found in nuts, soybeans, brown rice, raisins and milk. Hair coated with melanin hole repair ingredient reflects light evenly from the inner fiber of hair. Arginine completely repairs melanin holes to allow light rays to penetrate the hair shaft and to be reflected beautifully, resulting in a lustrous, dullness-free shine. It is also said to help maintain a deep luster with saturated color and contrasting shine.

The new TSUBAKI is also formulated with Camellia oil to repair the cuticle. This new key ingredient smoothes and softens the hair fiber which allows beautiful light reflection with shininess. The new TSUBAKI also contains a UV protective ingredient to cut daily UV radiation, which causes hair melanin and protein to be lost and protect hair from UV damage.

Shiseido TSUBAKI 2013

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What Are My Favorite Beauty Products?


Hi hi hi to my lovely readers, yes I finally ready to share with you my current favorite beauty products. My bad for taking so long to publish it. Though these products are my favorites but it doesn’t mean they are the best. It is based on my own experiences with the products.

Being a beauty blogger, I get to test many beauty products and I’m glad to uncover some great products along the way. I will continue to add new favorites to the list if I ever find any.

Do note that my preferences may change from time to time and I may amend the list if necessary. My current favorite beauty products are :

sisley clearing essence vitamin c

Sisley Phyto-Blanc Clearing Essence With Vitamin C

Sisley Nutritive Lip Balm

Clarins White Plus Gentle Brightening Exfoliator

Clarins White Plus Gentle Renewal Brightening Peel

clarins white plus cleanser

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Japan’s SENKA Skincare & MA CHERIE Bloggers Event


Recently, I was invited by Shiseido Singapore to preview their two newest brands – SENKA Skincare and MA CHERIE. Both Shiseido’s massbrands will be available at selected Watsons stores.

SENKA Skincare offers a range of basic essentials skincare products including moisturizer, lotion, cleanser and sunscreen at affordable prices.

MA CHERIE, formulated with champagne, honey and other moisturizing ingredients, provides a range of hair products including shampoo, conditioner, treatment, mist, fragrance and oil.


SENKA Skincare

As the presence of customers is fundamental to the creation of SENKA products, SENKA Skincare has adopted 5 Promises :

  1. To thoroughly research and identify our needs.
  2. To create innovative products by adopting a fresh development style and applying advanced technology.
  3. To sell only safe and trustworthy products made in Japan.
  4. To focus on product quality rather than packaging frills.
  5. Their products will be kind to the environment.


SENKA Hoshitsu Lotion (1st step of moisturizing) – S$16.90 / 200ml

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Shiseido’s Tsubaki Head Spa Line


Shiseido’s Tsubaki has recently launched their new hair line that is specially targeted to rebuild a healthy hair root. Beautiful hair actually begin from the root.

Research has shown that apart from a high demand of products for shiny hair and damaged hair, there was an increase in desire to achieve “beautiful hair from the roots”. That is why more and more people prefer to head down to hair salons for a complete hair scalp treatment as scalp care is the core for beautiful hair.

To keep pace with the trend, Shiseido has release the new Head Spa line that cultivates beautiful, shiny hair from the scalp through a combination of natural essential oils and responds to increasing scalp care needs.

Shiseido’s Tsubaki Head Spa line comprises of 4 products that include Head Spa Extra Cleansing, Head Spa Shampoo, Head Spa Conditioner and Head Spa Mask. This new range will be an ‘add on’ to the existing Shining range (red) and Damage Care range (white).


Tsubaki Head Spa provide a relaxing experience like in a spa salon. It allows women to care for their scalp to achieve shiny and healthy hair at the comfort of their home.

Tsubaki Head Spa is formulated for scalp detox, blood circulation and moisturizing effect using sage, rosemary, ginger and shea butter. High Purity Tsubaki Oil EX (Camellia reticulata), hair maintenance ingredient, is used for hair moisturizing and shining benefits.

This new range is also formulated with a combination of natural essential oils that cultivates beautiful, shiny hair from the scalp.

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Introducing The NEW Za True White Plus Liquid Foundation & Deep Cleansing Oil In Large Size


2 weeks ago, I was invited to the Za press event to preview their newest whitening liquid foundation – Za True White Plus Liquid Foundation.

The private media event at Selfish Gene Caf©, attended by people from media and Watsons, was held during the day hence I was the only beauty blogger at the event. As the cafe is very near to my office, I took a late lunch to attend the event. A separate preview event will be arranged for the bloggers who couldn’t turn up.

Myself (right) with Stephanie from Watsons.

Celebrity Makeup Artist Larry Yeo was being invited to give a presentation on the new product and perform a product makeup demonstration on a model.

Based on the research conducted by Za HQ, it has shown that Asian women in their 20s use foundation to cover up skin imperfections such as dark spots, pores, patchiness, uneven skin tones and also to achieve a brighter skin tone. Survey has also been done and concluded that most Asian women prefer to use liquid foundation and yearn to have whitening benefits in the foundation.

Since the launch of Za in 1997, the brand has won numerous awards with their various best-selling foundations and base including Za Skin Beauty 2-Way Foundation, Za True White Plus 2-Way Foundation and Za Concealer Perfection.

And now in 2012, Za is proud to launch their newest whitening liquid foundation that is based on the target group’s preferences to help conceal imperfections while providing a brighter skin tone.

Za True White Plus Liquid Foundation is formulated with Bright White Complex which comprises of Spotless Brightening Powder and Poreless Powder that help minimize dark spots, freckles and pores and achieves a radiant translucent finish.

Vitamin E provides antioxidant benefit and Vitamin C derivative inhibits melanin production and reduces the look of pigmentation.

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Shiseido Private Sale Is Here Again!
16 & 17 November


Yes, the sale you’ve been waiting for is here again! Shiseido Private Sale is back on 16th and 17th November from 10am to 8pm at 1 Grange Road #12-01 Orchard Building.

Come along with your friends and family and grab the best deals on Shiseido, Cle De Peau Beaute, Ettusais, Za-Cosmetics, Majolica Majorca and Shiseido Professional products.

What a great time to stock up all your beauty products just in time for the holiday season!

Please note :

Payment can be made in cash, NETS or Credit Card (Visa / Master). All sales are final. There will be no exchange and / or refund. Each customer is limited to a max purchase of 6 pieces per item / per color (applicable to Cle de Peau Beaute, Shiseido & Ettusais only). A bag deposit area will be provided as no handbags / bags will be allowed into the event. No children below the age of 12 are allowed.


Review – Shiseido Future Solution LX Eye & Lip Contour Regenerating Cream


Paula Begoun, the famous cosmetics cop from US, believes that we do not need an eye cream! She claims that there is no evidence to prove product formulations for eye creams don’t differ from those for face products. Frankly, I actually believe in her at first!

Out of curiosity, I did a test and I completely stopped applying an eye cream and instead using my usual day or night moisturizer to hydrate my eye areas for a period of time. The method doesn’t really work for me as I began to encounter minor irritation on my delicate eye areas. My eyes began to get teary and stinging at times. After the test trial, I have to disagree with her and I feel that an eye cream is ultimately essential.

As the skin around the eye areas is delicate and fragile due to the fact that it is much thinner than the rest on the face and in addition there’s no oil glands to keep it moist. Therefore wrinkles and fine lines will easily develop around the eye areas.

Many many months ago, I was given a chance to test the Future Solution LX Eye & Lip Contour Regenerating Cream from Shiseido. Yes yes yes my bad for taking years to review it. It’s better late than never. <grin>

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