This April 2012, I was delighted to attend 2 exciting launch event to preview 2 amazing make up brands – LAURA MERCIER and BECCA – which were launched in early April and end April respectively.
The LAURA MERCIER event was held at Sephora outlet @ Ion Orchard where all the well-known cosmetics brands can be found.
LAURA MERCIER is exclusively available at all Sephora Singapore stores from early April 2012.
LAURA MERCIER Cosmetics, Skincare, Body & Bath and Fragrance was founded by Laura Mercier (a world-renowned makeup artist) in 1996 and it is now available in almost 1,122 stores in 27 countries at stores including Neiman Marcus, Saks Fifth Avenue, Nordstrom, Bloomingdales, Sephora and many others.
“Before applying any colour, I always prepare the skin first. I create a fresh canvas with a flawless finish.” – Laura Mercier
Laura’s current clients include Madonna, Sarah Jessica Parker and Julia Roberts, Susan Sarandon, Isabella Rosellini, Brooke Shields, Ellen Barkin, Celine Dion, Meg Ryan, Ashley Judd, Meryl Streep and Julia Ormond.
LAURA MERCIER philosophy revolves around The Flawless Face – the concept that making skin look perfect is the first and foremost important thing a woman can do to achieve a great look. Laura believes that a flawless look begins with a fresh canvas, and each product has been specially developed to allow every woman to achieve an incredibly even, smooth, natural-looking complexion.
During the event, LAURA MERCIER‘s brand ambassador Tayaba Jafri (Director of International Artistry & Promotions) took us step by step through a full make up application using a range of LAURA MERCIER products.
She shared with us LAURA MERCIER’s 4 simple steps to the flawless face.
Step 1 : Prime The Skin
LAURA MERCIER is proud to be the first to introduce primer. Foundation Primer, creates the perfect canvas for makeup application. Primer is important as it ease the application of foundation and helps create a barrier between foundation and skin. It even out skin tone, help your makeup stay on longer and absorb oil.
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