In January 2014, I have attended a private Laneige event to preview its latest improved White Plus Renew Line and its new 6-in-1 BB Cushion. The event was held at TCC By The Bay @ Marina at Keppel Bay.
The new improved White Plus Renew line comprises of Bubble Cleanser (S$34), Skin Refiner (S$45), Emulsion (S$45), Original Essence (S$78), Eye Cream (S$55), Spot Treatment (S$65), Original Cream (S$62), Tone Up Corrector (S$45) and Capsule Sleeping Pack (S$42).
Through its innovative and proprietary Melacrusher™ whitening technology, the new improved White Plus Renew line helps Asian women to achieve brighter, clearer and flawless-looking skin. This technology not only brightens but also provides 3-color undertones care to balance the red, yellow and dark undertones. This improves rough and dull skin tone which is found to be a common problem for many Asian women. Skin looks radiant, flawless and 2 tones brighter than one’s natural skin tone, which many Asian women perceive as the ideal skin tone for herself.
Formulated with truffle yeast, green tea extracts and Niacinamide (Vitamin B3), Melacrusher™ Technology is said to break down and remove melanin, helping our skin achieve a radiant, even-toned complexion. It also eliminates tri-colored undertones – red, yellow and dark – resulting in a 2-tone brighter skin. With this new technology, Laneige White Plus Renew line improves six core elements of brightening – glow, moisture, brightness, clarity, even skin tone, and reduced melanin level.
The White Plus Renew line is free of 1.4 dioxane, animal products, artificial pigments and mineral oil.
The improved White Plus Renew Original Essence, retailing at S$78 for 40ml, has a safe and mild formula that is said to make the skin 2 tones brighter than the natural skin tone. This best-selling star product has won 10 Global Beauty Awards in Asia within the first year of its launch.
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