Many weeks back, I was introduced to the new Elizabeth Arden Visible Whitening Skincare line during an one-to-one private coffee session and also get to try out the new range of products during a mini beauty facial treatment too. Launched in mid March 2013, Visible Whitening is a regimen-based skincare collection that controls melanin production at all five stages, while also enhancing skin’s ability to reflect light.
Do you know biological and environmental factors such as aging, hormones, inflammation and exposure to UV rays can produce excess melanin, leaving skin darker in tone? In addition, environmental factors can also decrease collagen and elastin and increase pore size, leaving skin thin and rough. As a result, light reflectivity is reduced and skin loses its vibrant, healthy glow.
To combat both issues, Research & Development at Elizabeth Arden has created Visible Whitening System technology, a scientific approach that utilizes a complex symphony of ingredients to address the visible effects of lines, wrinkles and uneven skin tone including minimizing the look of hyper-pigmentation and maximizing skin’s radiance.
The Visible Whitening regimen features innovative ingredients including vitamin C derivatives and SpectraBright™, a potent botanical Hops extract that originated from France and acts on signal reaction from UV light and melanosome transportation, to prevent melanin production.