All posts in Benefit Cosmetics

Instant Glam with Benefit Bling Brow Kit

Benefit Cosmetics threw a mini party at their Benefit boutique at Westgate for the launch of their Bling Brow in Singapore some time back.

Their Global Brow Authority, Jared Bailey, was specially invited down from San Francisco, California to share with us some brow tips as well as how to add that extra sparkle to our brows for the holiday seasons.

We were treated to a “live” demonstration of the famed Benefit brow waxing service by our very own National Brow Artist, Jerlyn Low, from Benefit Cosmetics Singapore. I experienced it for the first time earlier this year and is now a fan. You can read my brow waxing and brow tinting experience here.

After grooming the brows, it’s time to glam them up with Bling Brow.

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Benefit Brow Bar @ Sephora Ngee Ann City

 

benefit brow bar singapore

Last month, I was invited to an intimate tea session with a few other bloggers by the good people from Benefit Cosmetics Singapore.

We were introduced to their National Brow Artist, Jerlyn Low, and we spent the afternoon talking about brow grooming and how to have that ideal looking pair of eyebrows .

So last week, I finally managed to find time to pay Jerlyn a visit at the Brow Bar (she’s stationed at Sephora Ngee Ann City btw) to try out their so ever popular brow tint and brow wax.

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Benefit They’re Real! New Additions

 

Benefit they're real push-up liner mascara

Benefit they're real push-up eyeliner mascara

A few weeks ago, Benefit Cosmetics has hosted a mini event to introduce the new additions to They’re Real! collection -  4 new shades to They’re Real! Push-up Eyeliner and 2 new shades to They’re Real! Mascara.

benefit cosmetics they're real push-up eyeliner and mascara

Upon the event, I got to receive 2 new shades (green and purple) of They’re Real! Push-up Eyeliner and 1 new shade (electric blue) of They’re Real! Mascara.

They’re Real! Push-up Eyeliner is the first ever lash-hugging gel liner pen, thanks to its custom AccuFlex™ tip that hugs the lashline for bigger-looking eyes in seconds.

benefit cosmetics they're real push-up eyeliner

In addition to original matte black (extreme left), the 4 new shades are beyond blue, beyond green, beyond purple and beyond brown (not shown above).

benefit cosmetics that's real eyeliner

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Benefit Cosmetics They’re Real Push-up Liner

 

Benefit Cosmetics introduced its latest FIRST EVER lash-hugging gel liner pen – They’re Real Push-up Liner – that was officially launched on 27 June 2014 and it is retailing at S$38.

Benefit Cosmetics They're Real Push-up Liner

Unlike the usual eyeliners that have pointed narrow tips, They’re Real Push-up Liner has a unique wide, angled and flat tip.

Its exclusive customized AccuFlex™ Tip actually took 5 years in development, with over 70 modifications were made before to get it right!

The design strategy of AccuFlex™ is divided into 3 sections :

1. Soft, custom angled tip
Draws an easy line, even on the cured surface of your eyelid. It’s easier than ever to draw wings!

2. Flat wide guard
Gently pushes lashes aside so you can get closer to the lashline.

3. Wide base
Provides a more stable application.

Benefit Cosmetics They're Real Push-up Liner

The tip is designed to give a perfect balance between flexibility and stability. Flexibility makes application easier and more forgiving. Stability gives exceptional control for the perfect line. The tip gives a precise micro control dose of the formula.

Benefit Cosmetics They're Real Push-up Liner

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Benefit Cosmetics Introducing BIG EASY, The New Liquid To Powder Foundation

 

You are now reading the post “Benefit Cosmetics Introducing BIG EASY, The New Liquid To Powder Foundation” at WomenLoveBeauty.com.

This April 2014, Benefit Cosmetics is proud to introduce a multi-balancing complexion perfector that is BIGGER THAN BB!

benefit cosmetics big easy

benefit cosmetics big easy

benefit cosmetics big easy

Lets welcome the BIG EASY, a liquid to powder SPF 35 foundation. A mini launch event was held recently at Benefit’s office.

benefit cosmetics big easy

It is available in 6 shades that are perfect for Asian skin tones – 01 Fair, 02 Light, 03 Light/Medium, 04 Medium, 05 Beige and 06 Deep Beige.

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Benefit Cosmetics Opened New Boutique at Westgate Mall

 

You are now reading “Benefit Cosmetics Opened New Boutique at Westgate Mall” at womenlovebeauty.com.

On 28 February 2014, I was glad to join Benefit Cosmetics Singapore in celebrating the grand boutique opening at Westgate Mall, #02-15!

benefit cosmetics westgate boutique store

benefit cosmetics westgate boutique store

The opening celebration included ribbon cutting ceremony and dancing performance.

benefit cosmetics westgate boutique store

The signature Benefit Brow Bar is also available at Westgate store. Services include brow wax, brow tint, lip and chin wax. Prices range from S$16 (lip wax) to S$62 (brow, tint, lip & chin wax package).

benefit cosmetics westgate boutique store

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Benefit Cosmetics Advent Calender With 24 Surprise Beauty Treasures

 

benefit advent calender with 24 surprise beauty treasures

Recently, I was delighted to receive a surprise Christmas gift parcel from Benefit Cosmetics Singapore and it is the Advent Calender With 24 Surprise Beauty Treasures! The product name says it all, it is filled with 24 fun and flattering beauty treasures.

benefit advent calender with 24 surprise beauty treasures

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Up Close & Personal With Benefit’s Global Beauty Authority, Annie Ford Danielson

 

benefit cosmetics annie in singapore

Last month in October 2013, I was extremely delighted to be one of the few selected bloggers to get up close and personal with Annie Ford Danielson, Benefit’s Global Beauty Authority, over an intimate dinner at Mezza 9 at Grand Hyatt Singapore. Wow, time really flies! I actually first met Annie in person over a cozy lunch two years ago at Mezza 9 too! (me – extreme left, Annie in blue – in the middle)

Benefit Cosmetics was founded by Ford twins Jean and Jane Ford back in 1976. After achieving success as models and makeup artists, they were inspired to open a small unique beauty boutique in San Francisco with a whimsical candy store atmosphere. ”Who says makeup has to be serious to be good?” they said.

The Ford twins have naturally extended their beauty legacy to include Maggie and Annie Ford Danielson (Jean’s daughters). Since young, this second generation sisters enjoy wielding mascara wands and lipstick bullets, and they credit their artistic talents to a lifetime of tinkering with powder and paint. They have grown up watching their mom and aunt mixed colors on the kitchen table to create products such as Benetint, Dr. feelgood and Eye Bright.

To deliver beauty fixes to gals with their wackiness and know-how, Benefit has now successfully grown into a fun global brand at over 2000 makeup counters and freestanding stores in more than 30 countries.

As both Maggie and Annie are working as global ambassadors for the brand, they get to travel the world to attend meetings, store openings and press events together. However, this round for the first time, Annie was traveling alone without Maggie as she’s currently heavily pregnant. Congratulations to soon-to-be mom, Maggie! Annie flew all the way from states, Singapore was her first stop and, Bangkok and Malaysia were her next stops.

Annie Ford Danielson benefit cosmetics and me

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Benefit Cosmetics The Porefessional Agent Zero Shine, Launching in February 2014!

 

benefit cosmetics the porefessional agent zero shine

In 2010, one of the amazing products Benefit Cosmetics has created was the Porefessional, that helps to minimize the appearance of pores. Once again, Benefit Cosmetics will be introducing a new addition to its iconic Porefessional series – The Professional Agent Zero Shine – launching soon in February 2014!

Recently, I was pleased to be one of the first to preview the soon-to-launch Professional Agent Zero Shine at Benefit Cosmetics @ Tangs Orchard outlet.

benefit cosmetics the porefessional agent zero shine

benefit cosmetics annie

And I was even pleased that Benefit’s Global Beauty Authority, Annie Ford Danielson (one of the founders’ daughter), will be attending the event too!

benefit cosmetics the porefessional agent zero shine

Shiny, greasy-looking skin with large pores is the hallmark of oily skin. Nothing is more disheveled-looking than a mid-day messy and shiny face. No one will like having an oily skin as you need to blot it a few times per day to eliminate the shine.

benefit cosmetics the porefessional agent zero shine

The new Porefessional Agent Zero Shine, your ultimate undercover shine fighter, is designed to help quickly eliminate the shine without a trace!

benefit cosmetics the porefessional agent zero shine

benefit cosmetics the porefessional agent zero shine

The translucent, oil-free formula complements all skin tones and helps makeup stay put. I can apply this silky, lightweight balm alone, under or over makeup.

Together with the Porefessional pore minimizer, I can now say goodbye to pores and shine at the same time!

benefit cosmetics the porefessional agent zero shine

It comes with a powder brush at the base of the packaging. Twist the product and pour a small amount of the powder onto the cap. Swirl the powder using the brush and tap it to remove the excess, and begin sweeping it onto your face.

The Professional Agent Zero Shine will be launching in February 2014.

benefit cosmetics gimme brow

benefit cosmetics gimme brow speed brow

During the event, I have came across 2 new interesting products for brow – Gimme Brow and Speed Brow! Gimme Brow, available in 2 shades at S$35, is a brow-volumizing fiber gel. Speed Brow, priced at S$29, is a quick-set brow gel.

That’s all for today, see ya soon! :D

Benefit Cosmetics Launching New Cheek Powder – Rockateur

 

A few weeks ago, I was delighted to receive a new cheek powder from Benefit Cosmetics Singapore. Say hello to Rockateur!

benefit cosmetics Rockateur

Famously provocative cheek powder in rockin’ rose gold that picks up the beat with a rush of heat!

benefit cosmetics rockateur

I must say it was love at first sight when I first obtained it! I probably won’t think twice if I have to buy it for myself! Super love its shade with a combination of peach, pink and shimmery gold hues in it!

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