All posts in beauty blog

[Sharing] Shiseido Launched New TSUBAKI 2013 – With New Formulation & Packaging


TSUBAKI, launched in 2006, has been leading the hair care market in Japan with a record total number of shipments of over 270 million units.

Shiseido TSUBAKI 2013

In 2013, Shiseido introduced the latest TSUBAKI 2013 that is enriched with new formulation and comes with a new packaging.

To get shiny and lustrous hair, Shiseido studied on the amount of melanin found in the black hair of Japanese women and realized that black hair contain more melanin than other shades. The new findings have shown that exposure to UV or heat causes hair damage and most importantly the loss of melanin within the hair fiber. This results the loss of melanin holes that leads to lost of shine and luster.

The new TSUBAKI 2013 is now enriched with Arginine, melanin hole repair ingredient, an essential natural amino acid that can be found in nuts, soybeans, brown rice, raisins and milk. Hair coated with melanin hole repair ingredient reflects light evenly from the inner fiber of hair. Arginine completely repairs melanin holes to allow light rays to penetrate the hair shaft and to be reflected beautifully, resulting in a lustrous, dullness-free shine. It is also said to help maintain a deep luster with saturated color and contrasting shine.

The new TSUBAKI is also formulated with Camellia oil to repair the cuticle. This new key ingredient smoothes and softens the hair fiber which allows beautiful light reflection with shininess. The new TSUBAKI also contains a UV protective ingredient to cut daily UV radiation, which causes hair melanin and protein to be lost and protect hair from UV damage.

Shiseido TSUBAKI 2013

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DHC Japan Rebranding Media Event At Cookyn Inc


DHC skincare

DHC medicated pack mask

Watsons Singapore has recently held an interesting DHC Rebranding Media Event to introduce a refreshed brand direction with the launch of three new ranges: DHC Kakonjuka Skincare Series (anti-aging), DHC Collagen Powder (oral beauty supplement) and DHC Cleanecea (acne supplement).

DHC, with a legacy of 33 years in Japan, is the No.1 direct-to-consumer provider of beauty products, including skincare, body care, makeup and beauty health supplements. DHC is exclusively available at selected Watsons stores in Singapore.

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SK-II Unveiled First-ever “IT” Guy & “IT” Girl


sk-ii scotts isetan

SK-II, being the leading skincare brand in the world, has recently conducted an online poll on “What makes up the “IT” factor?”. Among more than 50 respondents, majority of women and men said their SKIN IS REALLY THE PROOF of beauty.

sk-ii IT guy IT girl

A few weeks ago, SK-II has unveiled their first-ever “IT” Guy and “IT” Girl at Isetan Scotts and I’m glad to be invited to this exclusive event.

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Bobbi Brown Bloggers Exclusive Preview – Pretty Powerful 2013 Season


bobbi brown lilac rose collection

Early this year, I was delighted to attend my first Bobbi Brown exclusive event of their Pretty Powerful 2013 Season and to preview their latest Lilac Rose Collection!

bobbi brown lilac rose collection

bobbi brown lilac rose collection

Lilac Rose Collection is the latest collection for this spring season. A beautiful combination of heather grey with soft rose pink, this collection is available in all Bobbi Brown stores from March 2013.

“With hints of heather grey, this collection is a modern take on spring florals.” – Bobbi Brown

bobbi brown lilac rose collection

New Limited Edition Lilac Rose Eye Palette, priced at S$99, is the star of the collection. This Lilac Rose Eye Palette features eight eye shadows in wearable and flattering dusty pinks, heather greys and lily shades that effortlessly complement all skin tones.

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My 3rd Japan Trip – Beauty Products I’ve Bought & Found In Japan!

This is another long overdue post which I suppose to blog about it many months ago. Oh well I did it again! Due to blah blah blah……………. (excuses, excuses, excuses) I missed it completely. Well, it’s better late than never. <grinning>

Last year, as you may not be aware I’ve made my third trip to Japan. At Hokkaido Sapporo, I have came across a couple of beauty products which I will be sharing below and I thought may be of interest to you. Plus showcasing some of the beauty products I’ve bought during the trip too.

It’s gonna be a super long post with lots of pictures! :D

This is one of the drugstores at Sapporo I’ve visited.

I swear this DUP Eyelashes is so far the best fake eyelashes I’ve tried before. The prices are relatively high actually but I guess it’s worth it. Priced at (left to right) : ¥1260 = S$19.60 (excl tax) and ¥1050 = S$16.40 (excl tax).

I have been reusing this pair of eyelashes for almost 10 times and they’re still looking intact. Amazing!

These are the testers and what a brilliant idea for the consumers to “try out” the lashes!

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What Are My Favorite Beauty Products?


Hi hi hi to my lovely readers, yes I finally ready to share with you my current favorite beauty products. My bad for taking so long to publish it. Though these products are my favorites but it doesn’t mean they are the best. It is based on my own experiences with the products.

Being a beauty blogger, I get to test many beauty products and I’m glad to uncover some great products along the way. I will continue to add new favorites to the list if I ever find any.

Do note that my preferences may change from time to time and I may amend the list if necessary. My current favorite beauty products are :

sisley clearing essence vitamin c

Sisley Phyto-Blanc Clearing Essence With Vitamin C

Sisley Nutritive Lip Balm

Clarins White Plus Gentle Brightening Exfoliator

Clarins White Plus Gentle Renewal Brightening Peel

clarins white plus cleanser

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So Light, It Floats! Magic Babe Ning In Amazing Levitation Act!


Wow!! Here’s sharing an amazing levitation act by Magic Babe Ning! The product seems so light that it floats! Can’t wait to find out more about it!


Philosophy’s First Concept Store At Tangs Orchard


Philosophy, a leading skincare brand, has finally opened its first concept store in Asia at the newly revamped Tangs Orchard in Singapore. I was glad to be invited to preview the new store recently.

philosophy tangs orchard

Inspired by the brand’s values of mixing a scientific approach to skincare with inspirational messages, Philosophy has garnered a devoted following around the world.

philosophy tangs orchard

Showcasing the customers’ favorites products.

philosophy tangs orchard

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Bellabox February 2013 Valentine Edition Box


bellabox february 2013

A few weeks ago, I was glad to receive a gift box from Bellabox – it’s the February 2013 Valentine Edition box.

bellabox february 2013

I was pretty excited prior unwrapping this gift box. Since February is the month of love, I was eager to find out what’s inside.

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Embark On The New Elizabeth Arden Prevage® Lash 8-week Journey


Hi everyone, today I will be embarking on an interesting 8-week journey, to try out the Elizabeth Arden newest Prevage® Clinical Lash + Brow Enhancing Serum for 8 weeks!

elizabeth arden prevage clinical lash + brow enhancing serum

Prevage Clinical Lash + Brow Enhancing Serum, Elizabeth Arden’s first lash serum, is a revolutionary new treatment clinically proven to make lashes and brows appear longer, fuller and healthier in probably as little as two weeks. The newest addition to the PREVAGE® family, it treats lash and brow breakage and brittleness due to aging, lack of nutrients and vitamins, and environmental assaults.

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