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EQUITANCE Skincare From Japan

 

A few months back, I was being introduced to an online Japanese skincare brand named EQUITANCE, a whitening skincare collection infused with Linoleic acid.

“EQUITANCE” conveys the meaning of “Equity” and “Existance”, is managed by Sunstar.

Japanese women are known for their youthful looking skin and they understand the importance of the connection between the body (health) and skin to keep their skin beautiful.

With this beauty philosophy, for outer beauty, EQUITANCE created the Brightening Toning Lotion, Brightening Serum + Spot Corrector and Hydrating Brightening Cream. And Vitology Premium Rich Collagen EX for inner beauty, which I will share more below.

The EQUITANCE brightening collection actually took about 18 years to develop. After spending a long time examining and comparing the whitening effect of hundreds of different kinds of ingredients, EQUITANCE finally succeeded in developing their own whitening component called “linoleic acid”.

So what’s the difference between Linoleic acid as compared to the other whitening ingredients, such as 4MSK and Arbutin, used by major Japanese skincare brands? It is claimed that instead of inhibit the activity of an enzyme called tyrosinase and melanin production, EQUITANCE’s key ingredient Linoleic acid, on the other hand, helps promotes the breakdown of the enzyme and increase cell turnover of our skin. When skin turnover functions normally, melanin is discharged to skin surface hence dark spots cannot be seen. Tyrosinase is key factor in producing Melanin from Tyrosine.

Thanks to its “Nano-Transfer Capsule” technology (a multi-layered microcapsule containing several layers of linoleic acid), the linoleic acid can reach the melanocytes effectively and establish its effects, resulting in a sustained whitening effect.

The linoleic acid used in EQUITANCE products is extracted from the safflower seed oil and further purified.

In addition to Linoleic acid, Equitance skincare products also contains Cherry Blossom (possesses great moisturizing effect), Shell Ginger (intense moisturizing properties), Du Zhong (Eucommia) Leaves (shown above pic, rich in minerals) and Korean Ginseng (natural energy booster).

The Brightening Toning Lotion, priced at S$69.50 for 150ml, helps clarifies and softens skin to maximize absorption of moisturizer and brightening effect.

I’m not really comfortable with this lotion as it contains alcohol.

The Brightening Serum + Spot Corrector, priced at S$133.70 for 30g, targets dark spots and uneven skin tone to improve complexion using their blend of brightening ingredients delivered through their patented technology.

In addition to whitening ingredients, this Brightening Serum + Spot Corrector also contains squalane, shell ginger extract, cherry blossom leaf extract and soluble collagen that keep our skin hydrated and moistened. The brightening ingredients consists of linoleic acid and vitamin C derivative.

The Brightening Serum + Spot Corrector has a lightweight texture that penetrates into the skin easily. It can be applied every morning and night after EQUITANCE Brightening Toning Lotion.

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SK-II Facial Treatment Essence Limited Edition & Festive 2016 Coffrets

 

Just 2 weeks ago, SK-II hosted an intimate SK-II #changedestiny Festive Party at VivoCity to unveil the Facial Treatment Essence Limited Edition Designs with Singapore Celebrity Ambassador Rebecca Lim.

Oh my, time really flies! Christmas is just around the corner!

SK-II Facial Treatment Essence Limited Edition 2016

This festive season, SK-II’s iconic Facial Treatment Essence now dressed in a beautifully crafted design inspired by traditional Japanese marbling, Suminagashi, also known as “floating ink” in Japanese.

SK-II Facial Treatment Essence Limited Edition 2016

SK-II Facial Treatment Essence Limited Edition 2016

SK-II Facial Treatment Essence Limited Edition 2016

Facial Treatment Essence Limited Edition design available in gorgeous hues of red, blue, and green.

The art of Suminagashi was chosen for its powerful philosophy which states that there is no wrong drop, each dot and swirl come together to create a unique art piece. It also serves as a powerful reminder that anyone can paint their own path in the same way that simple ink and water can be transformed into a masterpiece, one drop at a time.

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The Skincare Products I’m Currently Using

 

skincare products I'm using

Many peers and readers have been asking me the same question – “what are the skincare products I’m using at the moment?”. My bad for not able to blog about this topic earlier.

For the past few years, I didn’t really have a regular skincare regimen. I kept trying new products (mainly for review purpose) and chucking away relatively new products that I find do not work.

But for the recent months, my skincare regimen remains more consistent and hence I’m ready to share. There you go….

My Day Regimen

Elizabeth Arden Prevage Anti-Aging Daily Serum > SK-II Skin Signature Eye Cream > Belif The True Cream – Moisturizing Bomb > SkinCeuticals Physical Fusion UV Defense Sunscreen Broad Spectrum SPF50

My Night Regimen

SK-II Cellumination Mask-In Lotion > SK-II Facial Treatment Essence > Sisley Phyto-Blanc Clearing Essence With Vitamin C > Sisley Ecological Compound > Laneige White Plus Renew Original Essence > Clarins White Plus All Spots Brightening Corrector > SK-II Skin Signature Eye Cream > Belif The True Cream – Moisturizing Bomb

or

SK-II Cellumination Mask-In Lotion > SK-II Facial Treatment Essence > Elizabeth Arden Ceramide Capsules Daily Youth Restoring Serum > Laneige White Plus Renew Original Essence > Clarins White Plus All Spots Brightening Corrector > SK-II Skin Signature Eye Cream > Belif The True Cream – Moisturizing Bomb

 

1. Clarins White Plus All Spots Brightening Corrector

Clarins White Plus All Spots Brightening Corrector contains Salicylic acid that helps to reduce dark spots by encouraging the elimination of dead cells full of melanin. This easy to use roll-on, with a targeted application, has an extra-concentrated formula to combat pigmentation. It contains high molecular weight (HMW) hyaluronic acid that improves skin hydration for up to 94% after 2 hours of use. I normally use it on the targeted area around the cheekbone. However it doesn’t prevent the new formation of pigmentation on my skin.

2. Laneige White Plus Renew Original Essence

Laneige White Plus Renew Original Essence is a whitening serum that is formulated without four harmful ingredients like paraben, animal ingredients, artificial pigments and mineral oil. I will see better results when I use it together with Laneige White Plus Renew Capsule Sleeping Pack.

3. SK-II Skin Signature Eye Cream

I’ve just finished the last bit of this SK-II Skin Signature Eye Cream. Unfortunately, it has been discontinued and it is now replaced with the new StemPower Eye Cream. Just bought the new StemPower Eye Cream and hope to review it soon.

4. SK-II Facial Treatment Essence

SK-II Facial Treatment Essence is one of my must-have and my current most favorite skincare product. I’ve been using it, faithfully every night, for the past two years. Previously, I only use it as and when I feel like it. It is said that there’s an intrinsic link between long-term usage of SK-II Facial Treatment Essence and better skin quality as we age.

Research showed that 9 in 10 loyal users have better skin compared to non-users in the same age group, with 7 in 10 users having better skin conditions as compared to non-users who are 10 years younger. I must say it does help to maintain my skin youthfulness. This is one product I can’t leave without at the moment! Read more about my amazing results with SK-II Facial Treatment. <grinning>

5. SK-II Cellumination Mask-In Lotion

SK-II Cellumination Mask-In Lotion is the first step of my skincare regimen every night. It acts as a double cleansing process to help cleanse away the residue and dirt that my cleanser has missed. It also helps to exfoliate my skin whenever I rub the soaked cotton pad with lotion on my face. Love the unique emollient silky texture that glides on the skin easily. My skin feels soft, smooth and clean upon using it.

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WomenLoveBeauty Wishing You An Auspicious & Prosperous Chinese New Year

 

Womenlovebeauty Wishing All Readers A Very Happy & Prosperous New Year!

 

Goodbye 2015 and Hello 2016! Thank you so much for all your support and love this past year. Womenlovebeauty wishing all lovely readers a very Happy and Prosperous New Year! Let’s start making our new year’s resolution now! Have a fabulous 2016!

SK-II Presents Beauty Bound Asia Contest on YouTube

 

Luxury skin care brand SK-II presents Beauty Bound Asia on YouTube – the region’s premier digital search and creator cultivation program for emerging online beauty talent. It is a once-in-a-lifetime opportunity to interact and learn from the world’s best beauty creators, beauty brands, and digital experts. Contest runs from 25th Aug to 7 Nov 2015.

With exciting time-based challenges, mentorship programs and workshops curated and led by top beauty influencers in Asia and industry experts, Beauty Bound Asia is a ground-breaking initiative designed to help discover and cultivate the next generation of online beauty experts.

Beauty Bound Asia will be open to all legal residents of 11 cities where the contest is taking place including Tokyo, Seoul, Osaka, Taipei, Hong Kong, Manila, Bangkok, Kuala Lumpur, Singapore, Jakarta, and Sydney. As part of this program, YouTube and top YouTube stars will be supporting this initiative by offering skill-building workshops for Beauty Bound Asia finalists.

 

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Shirleen’s Passion For Blogging Continues!

 

Lately, I have not been very active on my blog and have been neglecting my loyal readers for a while. And I believe I have lost some of them recently. My bad as I’ve been extremely busy juggling my day job, blogging and personal life at the same time.

Just to let you know I have recently accepted an overseas job offer and I will be relocating to Beijing very soon! However, I wouldn’t be able to attend any event in Singapore moving forward. But I will try my best to sneak back to SG as often as I can. My passion for blogging doesn’t stop here! Blogging is still part of my life and this passion will stay with me indefinitely…. I promise!

The good thing is I might be able to travel to US (for work) and probably Seoul or Japan (for leisure) pretty often. The distance between Beijing to Seoul and Japan are reasonably near. Instead of advertorial posts which I have been doing pretty often lately, if based in the foreign country I will get to do more reviews, share my favorite products and uncover new products from US, Seoul and Japan.

And I will like to introduce my co-blogger Carol! She loves beauty stuff and aesthetic treatments as much as I do! Please join me in welcoming her to WomenLoveBeauty! She will be attending future events on behalf of me when I’m not around. :D

Once I arrive at Beijing, I will probably be in low profile for the first few weeks and do bear with me for a while as I will need to settle down and set up the VPN as soon as I can. Don’t forget me please! I promise I will be back real soon! SEE YA! :D

 

Happy Chinese New Year!

 

Happy Chinese New Year to all! Thank you for your continued support and hope 2015 will be a prosperous and fruitful year for all!

 

Womenlovebeauty Wishing All Readers A Very Happy & Prosperous New Year!

 

Goodbye 2014 and Hello 2015! Thank you so much for all your support and love this past year. Womenlovebeauty wishing all lovely readers a very Happy and Prosperous New Year! Let’s start making our new year’s resolution now! Have a fabulous 2015!

 

Buy Sephora Collection At Zalora SG

 

ZALORA has recently announced their partnership with beauty chain, Sephora, and it is now available at ZALORA online store.

In addition to the house brand Sephora, you can find exclusive brands such as Make Up For Ever, Tarte, Peter Thomas Roth, Stila, Percy and Reed, Too Faced and Living Proof. Products range from cosmetics, skincare, hair care, nail polishes and many more.

By the way, ZALORA SG has also recently launched their first physical pop-up store at Ion Orchard #B2-04/05.

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