A few months back, I was being introduced to an online Japanese skincare brand named EQUITANCE, a whitening skincare collection infused with Linoleic acid.
“EQUITANCE” conveys the meaning of “Equity” and “Existance”, is managed by Sunstar.
Japanese women are known for their youthful looking skin and they understand the importance of the connection between the body (health) and skin to keep their skin beautiful.
With this beauty philosophy, for outer beauty, EQUITANCE created the Brightening Toning Lotion, Brightening Serum + Spot Corrector and Hydrating Brightening Cream. And Vitology Premium Rich Collagen EX for inner beauty, which I will share more below.
The EQUITANCE brightening collection actually took about 18 years to develop. After spending a long time examining and comparing the whitening effect of hundreds of different kinds of ingredients, EQUITANCE finally succeeded in developing their own whitening component called “linoleic acid”.
So what’s the difference between Linoleic acid as compared to the other whitening ingredients, such as 4MSK and Arbutin, used by major Japanese skincare brands? It is claimed that instead of inhibit the activity of an enzyme called tyrosinase and melanin production, EQUITANCE’s key ingredient Linoleic acid, on the other hand, helps promotes the breakdown of the enzyme and increase cell turnover of our skin. When skin turnover functions normally, melanin is discharged to skin surface hence dark spots cannot be seen. Tyrosinase is key factor in producing Melanin from Tyrosine.
Thanks to its “Nano-Transfer Capsule” technology (a multi-layered microcapsule containing several layers of linoleic acid), the linoleic acid can reach the melanocytes effectively and establish its effects, resulting in a sustained whitening effect.
The linoleic acid used in EQUITANCE products is extracted from the safflower seed oil and further purified.
In addition to Linoleic acid, Equitance skincare products also contains Cherry Blossom (possesses great moisturizing effect), Shell Ginger (intense moisturizing properties), Du Zhong (Eucommia) Leaves (shown above pic, rich in minerals) and Korean Ginseng (natural energy booster).
The Brightening Toning Lotion, priced at S$69.50 for 150ml, helps clarifies and softens skin to maximize absorption of moisturizer and brightening effect.
I’m not really comfortable with this lotion as it contains alcohol.
The Brightening Serum + Spot Corrector, priced at S$133.70 for 30g, targets dark spots and uneven skin tone to improve complexion using their blend of brightening ingredients delivered through their patented technology.
In addition to whitening ingredients, this Brightening Serum + Spot Corrector also contains squalane, shell ginger extract, cherry blossom leaf extract and soluble collagen that keep our skin hydrated and moistened. The brightening ingredients consists of linoleic acid and vitamin C derivative.
The Brightening Serum + Spot Corrector has a lightweight texture that penetrates into the skin easily. It can be applied every morning and night after EQUITANCE Brightening Toning Lotion.