How Natural Are “All Natural” Ingredients

“All Natural”

This term is used to convey the idea that the ingredients in a given product or product line were derived from plants or other organic material, as opposed to being produced synthetically. While this implication of “natural” ingredients resonates with consumers, it doesn’t assure you that you are getting an accurate picture of safety or effectiveness, much less reliable facts. Natural ingredient claims are not regulated by the FDA. Although the FDA has tried to establish official definitions and guidelines for the use of terms such as “natural”, its regulation proposals were overturned in court. Therefore, cosmetics companies can use the “all natural” term on ingredient lists to mean anything they want, and almost always it means nothing at all.

Many companies even claim their products are all natural when in fact they contain a preponderance of unnatural ingredients. Further, there is no convincing research showing that “natural ingredients” are better for skin-care products that are either toxic, carcinogenic, or irritating to skin – and irritation causes all kinds of havoc for skin. And finally, when a plant product is added to a cosmetic, and is preserved, stabilized, and mixed with other ingredients, it loses most, if not all, of its natural qualities.

The term “all-natural” has considerate market value in promoting cosmetic products to consumers, but a close look at an ingredient label reveals that plant extracts make up only a small percentage of the product. <Sources : Paula Begoun – Don’t go to the cosmetics counter without me>

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