[Sharing] L’oreal Singapore Active Cosmetics Opened Its 1st Multi-Brand Boutique, Derma Center, in SEA


Late last year in 2013, L’oreal Singapore Active Cosmetics opened its first multi-brand boutique in Westgate Mall, where all three brands under the Active Cosmetics portfolio – Vichy, La Roche-Posay and SkinCeuticals are available.

This is the first Derma Center in Southeast Asia which will provide professional advice and personalized diagnosis for face and hair. Recommended by dermatologists and health professionals worldwide, the Derma Center will be a new shopping place for consumers with each and every skin type, including the most sensitive, proposing a unique experience for derma-skincare.

At the heart of the derma-skincare uniqueness is the expert diagnosis of skin health specialists. The Derma Center houses two advanced diagnosis tools, which together with professional Derma Advisors, will provide accurate personalized advice and product recommendations that ensure the highest satisfaction in terms of performance and tolerance.

The hand-held Derm Analyzer shows 3D visualizations for skin in areas of hydration, elasticity, pores, sebum, porphyrine (sebum under skin), wrinkles and melanin, and for hair in areas of hair loss, density and thickness. For visible and even underlying skin damage, consumers can refer to the SkinCeuticals Precision LED, which utilizes the power of photochemistry for full-face skin diagnosis with clearer visibility of skin concerns including pigmentation, texture, hydration and sebum production.

The Derma Center allows a sensorial and cultural experience with uniquely-furnished spaces that showcases the brands’ history and identity – the Vichy counter has iconic copper pipes and wooden texture bars, La Roche-Posay keeps their clinical image with clean white shelves, while the SkinCeuticals area is decked in glossy black and white which resonates with the brand’s premium status.

Traditionally only sold at medical channels like pharmacies and clinics, consumers can now have accessibility to all three brands and can look forward to purchasing latest new launches including Vichy’s hair care range, Dercos, and even enjoy the first SkinCeuticals medi-spa facials in Singapore in the SkinCeuticals spa cabin within the boutique.

Derma Center is now located at Westgate Mall, 3 Gateway Drive #02-33, Singapore 608532.


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