SK-II Launching New AurActivator Complete Correction Cream


A few weeks ago, SK-II was proud to launch their first ever CC Cream – AurActivator Complete Correction Cream – through yet another “First-in-the-World” collaboration with Changi Airport Group and an inaugural partnership with Shilla Duty Free. Shilla is the new cosmetics & perfumes stores at Changi Airport.

SK-II AuraActivator CC Cream

AurActivator Complete Correction Cream is the latest addition to its award-winning Whitening Boutique.

SK-II AuraActivator CC Cream

For the first time, SK-II has brought together two of its Brand Ambassadors, famous Malaysian film actress and pop singer, Lee Sinje and acclaimed Taiwanese-Canadian actor and model, Godfrey Gao in Singapore to spearhead the conversation around how ‘Skin Changes Destiny’. This is SK-II’s latest campaign to appreciate women for the relentless commitments they face and inspire them to #ChangeDestiny.

Sinje and Godfrey gave their candid take on the pressures faced by men and women and how they overcame their personal challenges, as well as how skin played a role in changing their destiny.

SK-II unveils that women can change their skin destinies by achieving spotless, brighter, more radiant skin through its latest breakthrough science discovery – GenOptics – combines the power of two science specialisms, Genomics + Optical Science.

  • Genomics Science – is the study of skin cell’s gene expression and how it affects the inner building blocks of the skin ie. proteins and enzymes.
  • Optical Science in Skin – studies light behaviors in or on skin and how it affects the skin’s appearance.

This new science has inspired new discoveries across the SK-II Whitening Boutique. The Whitening Boutique consists of its star product Cellumination Aura Essence, Whitening Power Spots Specialist and its latest AurActivator CC Cream.

The new AurActivator CC Cream has a three-fold action: providing immediate radiance on the surface of the skin, working on the inner layers of the skin to reduce melanin the cause of dark spots and protecting the skin from future damage with UV Protection.

SK-II AurActivator CC Cream

SK-II CC Cream, available in one shade, has a lightweight texture that makes it comfortable to wear.

(Above image) Applied half of my face with SK-II CC Cream. It brightens up my dull-looking skin instantly.

My skin appears glowing and radiant upon application. Like its lightweight texture that feels like a second skin. My face doesn’t turn greasy even after many hours later. It’s pretty long-lasting. The shade compliments my skin tone very well. My skin appears more even toned.

The new SK-II AurActivator CC Cream, retailing at S$92, will be available at Shilla Duty Free in Changi Airport from January 2015 and all SK-II counters in leading departmental stores from March 2015.


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