MAKE UP FOR EVER Launched New Improved HD HIGH DEFINITION POWDER In A New Patented Packaging


In April 2013, MAKE UP FOR EVER has launched a new improved HD HIGH DEFINITION POWDER that now comes with a new Patented Packaging.

An international award winner since its launch in 2008, the show-stopping HD HIGH DEFINITION POWDER has been a hot favorite with professional make-up artists, stars and women of all ages and backgrounds.

To celebrate its success and to take HD HIGH DEFINITION POWDER to the next level, Dany Sanz, Creator and Artistic Director of the brand, spent months perfecting a new manner of presenting the iconic powder with the help of her Research and Development team.

The result : A new patented packaging, with a practical jar and tailor-made siftter, allowing an easy, flawless application.

make up for ever hd high definition powder

HD High Definition Powder – S$57 / 8.5g

Available in one universal, translucent shade that suits all skin tones, the HD HIGH DEFINITION POWDER helps to set the foundation without changing its natural contours.

make up for ever hd high definition powder

Upon application, it turns into a transparent veil that softens the appearance of imperfections, and completely evens out the complexion for a glowing, radiant skin.

make up for ever hd high definition powder

Thanks to its talc-free formula, it does not dry the skin and contains spherical micro-beads that reflect both natural and artificial light rays, thus creating a ‘Soft Focus’ effect that lights up the face.

make up for ever hd high definition powder

Exclusive Patented Packaging
Spill proof and prevents unnecessary wastage

Integrated Tailor-Made Sifter
Allows for convenient and flexible usage

Protective Sticker
Guarantees packaging’s cleaniness and hygiene

make up for ever hd high definition powder

Pro Tips on using HD POWDER

  • For best results, use the HD PUFF (see below image) and apply gentle pressure to the face. Available in black, the color helps you determine the amount of powder that is on the puff. Due to its very fine texture, only a small quantity of powder will remain on the puff.
  • Remove excess powder with the Kabuki Brush (above image), which is made of soft and firm bristles that were specially designed to use together with this ultra-fine powder.

make up for ever hd high definition powder

make up for ever kabuki brush

make up for ever hd high definition primer

Recently, I was glad to obtain the new improved HD HIGH DEFINITION POWDER, HD HIGH DEFINITION PRIMER, a HD Puff and a Kabuki Brush. Many thanks to MAKE UP FOR EVER Singapore.

HD HIGH DEFINITION PRIMER creates a protective layer on the skin allowing the foundation to glide on easily and to last longer. Invisible on HD cameras and to the naked eye, HD HIGH DEFINITION PRIMER dries rather quickly, allowing make up to be applied immediately. It nourishes, moisturizes and softens the skin, creating a glowing effect.

Available in 6 color-correcting shades and what I’m having (above) is the transparent shade that helps correct skin imperfections.


To meet the demands of the digital industry, MAKE UP FOR EVER has since created a HD make-up line of high-standards products and tools to help correct the complexion and also improve the skin quality of the same time. Developed for both make-up professionals and the everyday woman, the products include the new HD HIGH DEFINITION POWDER, a powder with exceptional texture that offers a high resolution flawless appearance, both on television and in photos.

HD Make-up : Step-by-step

30 Minutes Lesson at MAKE UP SCHOOL

Get more hands-on by signing up for the 30 minutes Simply Perfect Complexion Make Up lesson at the Make Up Schools in Sephora (ION Orchard & Ngee Ann City). Priced attractively at S$30, MAKE UP FOR EVER coaches will conduct one-on-one sharing session on the appropriate textures and techniques for your needs. Also includes lessons on blush application and highlighting.

Call 8381 0760 to book your personalized lesson.


Store Locators

MAKE UP FOR EVER is available at MAKE UP FOR EVER Academy & Pro Loft Singapore (36 & 38 Armenian Street #01-06 & #02-06), and Sephora at ION Orchard, Ngee Ann City, Marina Bay Sands, Great World City, VivoCity, Plaza Singapura and Bugis+.


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