Make Up For Ever HOLODIAM Holiday Collection 2012


Can you believe it’s already mid of November and the holiday season is here at last! This festive season, MAKE UP FOR EVER has created a spectacular look to light up the year-end holidays with a burst of glitter that takes glam to the extreme!

Introducing the HOLODIAM Holiday Collection 2012!

The HOLODIAM collection captures the brilliance of the spotlights and the bold, brash glamour of a woman who is not afraid to take center stage.

To finish the year in style, I’m celebrating womanhood in its entire splendor by showing an audacious woman endowed with the radiant light of her incandescent charm. I’ve created a collection of products which set off her beauty in a dazzling show of harmonious, colorful sequins and sparkles. Ready to set the evening ablaze, she moves through the night in a halo of fantastic glitter and holographic, sensual, irresistible reverberations. – DANY SANZ, Creator & Artistic Director of MAKE UP FOR EVER

Recently, I was invited to preview the HOLODIAM Holiday Collection 2012 and a couple of ‘PARTY MUST-HAVES’ for this holiday season! The event was held at the newly opened Make Up For Ever Pro Loft & Academy, located at 36 and 38 Armenian Street #01-06 & #02-06.

I will be featuring more pictures of the newly opened Make Up For Ever Pro Loft & Academy at the end of this post!


HOLODIAM Holiday Collection 2012

The HOLODIAM collection is a unique celebration of fabulously glittering nights out. To complement the HOLODIAM POWDERS, a new set of FALSE EYELASHES sprinkled with golden glitter completes the HOLODIAM look. Magnifying the unique beauty of the woman whose eyes are adorned with these precious lashes, they catch the spotlight and radiate it outwards. Party lights glint off the iridescent shine of her eyelids, which seem to twinkle with the light of a thousand stars. The fine layer of gold that graces her lashes creates an intoxicating beauty that captivates everyone she meets.


HOLODIAM POWDER – S$41.00 (Limited Edition)

HOLODIAM POWDER, a loose powder that catches the light in a glittering rainbow of iridescent colors, was designed to enhance both eyelids and cheeks. The sleek box contains a thousand different hues just waiting to add drama to smoky or incandescent eyes, or amplify the cheekbones with a flurry of colorful stars. Color becomes light, and even black sparkles.

4 irresistible shades

4 shades combine in enchanting harmony to highlight each and every complexion.


301 : COPPER - Pink, Orange and yellow highlights

302 : PLUM - Turquoise, violet and pink highlights

303 : WHITE - Gold, green and blue highlights

304 : BROWN GOLD - Yellow, green and blue highlights

Key ingredients:

  • Fluorphlogopite > Synthetic mica with very thin layered structure to increase the reflection and refraction of light.
  • Mineral Pigments > are obtained by mineral raw material synthesis, they give intense pearlescent color and chameleon effect.
  • Glass base > give a very sparkling effect.

Lisa, MAKE UP FOR EVER Trainer, demonstrated how to apply the Holodiam Powder on a model. To create a 3D and multi reflecting eye liner, she first applied a dark colored AQUA EYES or AQUA SHADOW, followed by dabbing 3 shades of Holodiam Powders over it.

For a waterproof result, you can apply Aqua Seal as base before dabbing on a shade of Holodiam powder. Leave to dry and spray Mist & Fix to fix Holodiam Powder at the end of the make-up.


AQUA EYES KIT – S$65.00 (Limited Edition)

AQUA EYES, available in an extensive range of 25 unique and vibrant shades, is an award-winning, waterproof, smudge-proof, and fade-proof eyeliner that doubles as a vibrant eyeshadow. Dany Sanz originally created this product for performers of water ballet.

This best-selling eyeliner has become a favorite among all women who fear the dreaded raccoon eyes. Formulated to glide on effortlessly and withstand the most extreme conditions, it stays put on eyelids without melting for precise application and intense color throughout the day.

This Limited Edition AQUA EYES KIT, retailing at only S$65, comprises of an actual size Matte Black 01 and 5 mini size of (from right) Pearly Brown 2L, Iridescent Navy Blue 3L, Purple 11L, Blue with Green Highlights 12L and Dark Grey 21L.


FALSE EYELASHES – S$32.00 (Limited Edition)

The eyes take on an unearthly glow when framed in false lashes flecked with the most precious of metals. Channeling the universal appeal of sparkling eyes, these lashes put out an irresistible siren call by a woman who’s ready to set the dance floor on fire.

Received this pair of limited edition false eyelashes in the goodie bag upon the HOLODIAM event.


‘PARTY MUST-HAVES’ for the Holiday Season!

AQUA CREAM – S$39.00

AQUA CREAM is a long-wear waterproof cream eyeshadow ultra-concentrated with colour pigments and pure mother-of-pearl particles. Thanks to its meltaway texture, it glides easily over the eyelid and blends in perfectly. This practical cream can also be used on the cheekbones and lips. It is available in White No.4, Warm Beige No.13 and Matte Black No.27. I’m glad to have received a AQUA CREAM in White No.4 in the goodie bag.


AQUA SEAL – S$45.00

An unprecedented and must-have product that transforms any powdery eye shadow or pencil into waterproof make-up. It also works by diluting the texture, which can then be used as an eye-liner, or to intensify colors and pearl effects. Pour a few drops of Aqua Seal onto the back of the hand, dip the brush into the product and blend with the make-up.

MIST & FIX – S$48 (Available in 125ml & 25ml)

This make up fixer spray is the final touch to your makeup, as it ensures a longer lasting make up and protection for the skin. After makeup application, hold the Mist & Fix spray 40 cm away from the face and mist continuously. Allow to dry or blot with a thick tissue to speed dry. To fix diamond powder and glitter, spray Mist & Fix over skin after application. This will guarantee strong hold and is suitable for all skin types.

I’m glad to have receive an AQUA SEAL in deluxe size and a MIST & FIX in 25ml.


HD ELIXIR – S$63.00

After setting the dance floor on fire, reward your skin with our HD Elixir, a true lifesaver that will hydrate and brighten your complexion instantly. This breakthrough formula contains D-Pantheol and Glycerin to ensure an immediate boost of hydration (+520% after 15 minutes) that lasts throughout the day. Party the night away and rely on HD Elixir to give you that moisture boost the following day!


LAB SHINE – S$34.00

A gloss offering a high concentration of pearly pigments with multiple effects. A combination of Hyaluronic acid and Gold of Pleasure oil moisturizes and makes the lips supple. Beeswax improves the optimal hold of the gloss and provides a non-sticky texture. Labshine offers a multitude of effects through Diamond, Star and Metal effects. This light formula on the lips adds a glossy yet subtle finish and is easy to apply. To maximize the effect add some Diamond Powder, Star Powder or Metal Powder
to the Lab Shine.

Get the LOOK

Discover our step-by-step guide and get that glamorous sparkling look for the festive Holiday season!

1. Apply a thick line of Aqua Eyes 0L Matte Black on the top and bottom lash line.

2. Using brush 15S blend immediately on the top and bottom lash line.

3. Using the brush 8S apply Aqua Cream No. 27 MATTE BLACK on the lid of the eye and blend together
with the line of Aqua Eyes.

4. Apply Aqua cream No. 13 WARM BEIGE in the crease with and blend well with Aqua cream No. 27 to
create a harmonious effect.

5. Apply Aqua Cream No. 4 SNOW on the brow bone to create highlight with brush 10 S.

6. Finish with Aqua Eyes pencil 0L MATTE BLACK in the water line.

7. On top of the black Aqua Cream, apply Holodiam Powder No. 302 using 8N brush in a dabbing motion.
Apply Holodiam Powder No.303 in the inner corner of the eyelid.

8. Apply Holodiam Powder No. 303 on the temples and top of the cheekbones. For long lasting result, fix
the make up with a light mist of mist & fix spray.

9. For a more festive look, use glittery gold False Eyelashes from the collection. Spread the eyelash glue
on the false Eyelashes, and stick them on the root of the upper lashes. Make sure that the inner and
outer corners are well fixed, in order to increase the lasting effect.

Intensify the root of upper and lower lashes with Aqua Eyes 0L Matte black.



Make Up For Ever HOLODIAM Holiday Collection 2012 is now available at Sephora ION Orchard, Sephora Ngee Ann City, Sephora Marina Bay Sands, Sephora Great World City, Sephora VivoCity, Sephora Bugis+ and Make Up For Ever Pro Loft & Academy (36 & 38 Armenian Street #01-06 & #02-06).


Upon the event, I was delighted to receive a lovely goodie bag that contains a Aqua Eyes Kit, 3 Holodiam Powders in 302, 303 and 304, one Mist & Fix in 25ml, a deluxe size Aqua Seal, an Aqua Cream in White No.4 and a pair of false eyelashes.


As mentioned above, here’s featuring more pictures of the newly opened Make Up For Ever Pro Loft & Academy at 36 & 38 Armenian Street #01-06 & #02-06.

Showcasing the enormous makeup products at Make Up For Ever Pro Loft & Academy!

Thanks for reading this super long post. See ya soon! :D


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