Make Up For Ever Launching NEW Waterproof Makeup AQUA SHADOW & Sens’ Eye Travel Size


Many weeks back, I was delighted to attend my very first Make Up For Ever event to preview the new Sens’ Eye Travel Size and the latest waterproof makeup line – AQUA SHADOW. They will be launching in stores from 7 June 2012 onwards.

“Pencils, pencils!” that’s what all my clients are requesting, said Dany Sanz, the founder of Make Up For Ever. To make life even easier for all busy women, this year Dany has created AQUA SHADOW – a jumbo pencil that is even creamier and easy to apply, with shimmering and matte shades for more sophisticated results.

Makeup artists are requesting them, especially those who only have a few moments to create dynamic, colorful make-up at fashion shows. They are perfect for backstage and for the everyday lives of modern and dynamic women.

AQUA SHADOW has a sneak preview in Miami and is the official sponsor of Mercedes-Benz Fashion Week Swim.


AQUA SHADOW – S$37 (Launching 7 June 2012)

AQUA SHADOW is a waterproof eye shadow pencil with extra colored pigments and long-lasting hold, containing a generous jumbo tip. It is both waterproof and long-lasting, resists seawater, chlorinated water and rubbing.

AQUA SHADOW, retailing at S$37, will be launching in all Sephora stores at Ion Orchard, Ngee Ann City, Marina Bay Sands, Great World City and VivoCity and their MAKE UP FOR EVER boutique at OUB Centre #04-16 from 7 June 2012.

AQUA SHADOW comes in 12 unique eyeshadow shades for a multitude of neutral, dynamic and smokey looks. 7 shimmering nude hues (Pearly Taupe, Pearly Copper, Pearly Pink, Pearl Peach, Pearly Beige, Pearly Pink Beige, Pearly White) and 5 matte shades (Matte Black, Matte Brown, Matte Taupe Grey, Matte Navy Blue, Matte Green)

AQUA SHADOW is a new addition to its “I LOVE AQUA” line that includes AQUA CREAM, AQUA EYE, AQUA LINER, AQUA SEAL and AQUA SMOKY LASH.

AQUA SHADOW brightens and intensifies the eyes in 3 seconds flat. And for the pros, this is the promise of fast results that withstand the extreme conditions of the stage or the heat of fashion shows.

Here are some of the AQUA SHADOW colors we have tested on our Asian skin.

Another new product that will be launching on 7 June 2012 is the Make Up For Ever SEN’S EYES Trial Size. This fragrance-free Waterproof Sensitive Eye Cleanser now comes in 25ml, retailing at S$21.

Here are some of the “I LOVE AQUA” colorful range of products.

After the success of Rouge Artist Intense and its ultra-pigmented colors, Make Up For Ever launches Rouge Artist Natural. With its melt-away texture and ‘fresh lip’ effect, Rouge Artist Natural gives a natural coverage and an incredibly translucent shine finish.

Make Up For Ever offers a wide range of vibrant lipstick colors that comprise of Rouge Artist Natural for sheer finish (left), Rouge Artist Intense (centre) and the Moulin Rouge (right) that comes in only one red shade.

Here are some of the lipstick shades we have tested.

During the event, Make Up For Ever national trainer, Lisa Haron. did a half-face make-up demo on a blogger. That’s the correct amount of loose powder (insert photo) to be used for the half face.

Upon half-face makeup application , her right face appears brighter, flawless and lifted! I was told that many Mediacorp artists extremely love using Make Up For Ever makeup base and foundation, thanks to its High Definition formulation that gives a flawless perfect skin on camera.

Here’s the range of products used for the demo.

Make Up For Ever High Definition Elixir, retailing at S$63, is definitely a great product for mature skin like mine. It is an innovative serum that instantly hydrates and adds radiance to the skin. It can be used alone on bare skin or blend with your primer or liquid foundation. You can apply to the eye area to minimize the appearance of fine lines and puffiness or to the entire eye face to help erase signs of fatigue and dehydration.

Received a compliment tube of UV Prime SPF 50+++, priced at S$55. It has a non-greasy lightweight texture that glides on the skin easily. I only need to use a little amount of the product for my entire face (probably a third of the amount here).

The lightweight texture gives a matte finish without any greasy feeling at all. My skin instantly looks naturally brighter and radiance without any white cast on my skin. One of the great foundation primers I’ve used so far! Love it!

Upon the event, I was glad to receive a Trial Size Sen’s Eye, pencil sharpener, Moulin Rouge lipstick, sheer Rouge Artist lipstick, Aqua Lip Waterproof Pencil and 6 Aqua Shadow Waterproof Pencils.

Top image : shade 24E and 8E. Below image : shade 32E and 0E.

Trying out the new AQUA SHADOW shades on my eyelids. This waterproof, creamy, large tip pencil actually glides easily over the eyelids and it stays perfectly in place without showing any skin creases. It also blends easily with the help of my fingertip too.



AQUA SHADOW (priced at S$37) and Trial Size Sen’s Eye (priced at S$21) will be launching in all Sephora stores at Ion Orchard, Ngee Ann City, Marina Bay Sands, Great World City and VivoCity and their MAKE UP FOR EVER boutique at OUB Centre #04-16 from 7 June 2012.

For more updates on Make Up For Ever products, do visit their Facebook page :


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4 Comments on "Make Up For Ever Launching NEW Waterproof Makeup AQUA SHADOW & Sens’ Eye Travel Size"

  1. Chantana says:

    I see my chubby hand! Hahahha :)

  2. Shirleen says:

    I actually like it, smooth, soft & wrinkle-free hee hee…..

  3. Chantana says:

    Lolx… if only my face also feel that smooth!

    And yeah to your website coming back alive!!

  4. makeupmag says:

    I recognised your hand, Chantana! :D

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