After the successful launch of Lancôme Teint Miracle foundation in 2010, which has won an impressive number of prestigious awards, and today, Lancôme reveals a new miracle with a satin luminous finish that is specifically developed to withstand the extreme heat and humidity of the Asian climate like Singapore. Its exceptional formula promises ultimate wear, allied to the unique luminosity of groundbreaking Aura-Inside™ technology, a natural booster and light creator.
All year long, Asian women must move between the intense heat and humidity of the external environment and the powerful air-conditioning of transport systems, shops and offices – extreme conditions under which many foundations simply “melt”, necessitating endless touch-ups. Today, Lancôme offers Asian women the ultimate solution with MAT MIRACLE 24H, the 1st environmental-proof liquid foundation: a long-wearing, no-transfer foundation with SPF 15 for a morning-fresh, satin luminous finish that lasts until they take it off.
MAT MIRACLE 24H Long Wear & Comfort Satin Light Creator – S$66.00
Tested by Asian women, it has already achieved unprecedented results on all the key criteria of coverage, comfort and staying power.
- 24 hour long wear and satin luminous finish
- Light creation for all day comfort
- With SPF 15
- All day sebum resistant and shine control
- All day resistant to heat and humidity
- All day no transfer
- For all-day retouch-free perfection
With its state-of-the-art formulation, MAT MIRACLE 24H delivers the ultimate combination of benefits for all-day retouch-free perfection:
MAT MIRACLE 24H incorporates Lancôme’s groundbreaking Aura-Inside™ technology that is the signature of the Miracle line. Based on pioneering research into skin’s inner light – the light which truly radiant skin absorbs then re-emits – Aura-Inside™ technology recreates this natural aura with a specific combination of new-generation pink and blue bioptic pigments infused in a unique liquid light essence. Instantly, perceptibly, MAT MIRACLE 24H leaves skin with natural satin luminosity, as if emits from within.
EternalSoft Fix Complex Technology
After over 8 years of research, the Lancôme Laboratories are introducing their new EternalSoft Fix complex technology, for 24 hours of impeccable long-wear and 24 hours of tangible comfort. This patented technology gives rise to the one and only luxury foundation to offer 24-hour long-wear and comfort.
The ultimate wear such as all-day sebum resistant, shine control, resistant to heat and humidity, are achieved by the state-of-the-art, patent-pending combination of the EternalSoft Fix complex technology, whose silicone structure constitutes a shield against sebum, with perlite and silica, two of the most absorbent charges known to cosmetology. As a result, sebum and perspiration are neutralized for a morning-fresh finish that lasts all day.
24 Hours of Supreme Comfort
To avoid the dryness and discomfort often associated with long-wearing foundations, MAT MIRACLE 24H is infused with an exceptionally high proportion of comfort agents that increases the feeling of freshness and comfort when applied. Furthermore, skin affinity is maximized by the inclusion of amino acid-coated soft pigments, which are extremely close to the skin’s own natural chemical structure. The fresh silken texture fuses gently with the skin, maintaining its softness and comfort hour after hour.
Mat Miracle Liquid Foundation, a new addition to Miracle line, comes in 10 Asian-specific shades and will be available at all Lancôme counters from 1st April 2013 onwards, retailing at only S$66.