Kiehl’s Wants You To TRY BEFORE YOU BUY!


Did you know Kiehl’s pioneered today’s customer service industry 92 years ago?

The company behind sampling continues to revolutionize the industry.

It is unknown to many that Kiehl’s, the 161-year-old skincare purveyor, holds a unique position as an early pioneer in customer service — which has not only been studied by Harvard Business School, but also has inspired the service models seen in some of today’s Fortune 500 companies. In today’s consumer culture, when purchasing skincare products, 76.8% of female consumers wish they had access to more expert advice and more samples Kiehl’s has been sampling since its days as an old-world pharmacy “Customers made pilgrimages from around the world to the original Kiehl’s flagship store in New York’s East Village, where samples were handed out liberally to any customer.” Harvard Business Review, 2005

“We don’t sell our products, we share them. We want you to be 100% satisfied.”

Focusing on the quality of their ingredients and the efficacy of their formulations are what Kiehl’s have been constantly doing.

They are so confident in their formulas that they want their customers to “Try Before You Buy”. They are certain that they have a formula to solve each customer’s unique skin care needs and their customers can try the product and ensure it is right for them before making a purchase.

Their “Try Before You Buy” policy became a motto of Kiehl’s. This principle of personalized customer service plus customized sampling was established by their founder Irving Morse and has remained a Kiehl’s tradition for almost 100 years.

Give Kiehl’s 5 minutes to change your skin!

This August, Kiehl’s Singapore invite all customers to come in-store for a 5-minute personalized skincare consultation by their Kiehl’s Customer Representatives (KCRs) and get 5 complimentary samples to try. The highly trained Kiehl’s Customer Representatives will be able to address your individual skin or hair concerns, and create a personally devised skin or hair care and would be happy to offer you a follow up appointment to ensure the products selected continue to be most beneficial for you.



  1. Redeem your 5-minute consultation and 5 free samples from this link:
  2. Flash the confirmation page at any Kiehl’s store to receive a 5-minute consultation by a Kiehl’s Customer Representative (KCR)
  3. The KCR will determine your skin needs and answers any queries you may have.
  4. Enjoy 5 free samples most appropriate to your needs


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