Say WOW To Benefit Hello Flawless Oxygen WOW SPF 25 PA+++ New Liquid Foundation

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WOW!! Benefit Cosmetics has finally launched the much-anticipating liquid foundation in April 2012 in Singapore. Introducing the NEW Hello Flawless Oxygen WOW! Many beauty bloggers in US have already been waiting for this new launch since as early as in February 2012.

Two weeks ago, I was delighted to be one of the first few to preview this new line of foundation from Benefit Cosmetics. The preview launch event was held at the new Benefit Cosmetics‘ office @ Luxasia Building at Tai Seng Drive.

Before I start sharing more about the new foundation, here’s the latest update on Benefit Cosmetics Singapore you might be interested of. Starlight Cosmetics, the local distributor for Benefit Cosmetics, has actually ceased the distributorship in end 2011. Benefit Cosmetics is glad to partner with Luxasia and has changed its name to Benefit Cosmetics Southeast Asia, starting from January 2012.

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Benefit Hello Flawless Oxygen WOW SPF 25 PA+++ Liquid Foundation

Launched in April 2012 – S$54

My first impression with Benefit Hello Flawless Oxygen WOW was great! I actually got to test the liquid foundation on my whole face and are extremely impressed with the result! The trainer helped select 2 closest shades to my skin tone and applied each shade on half side of my face. I was actually torn between the 2 IVORY shades which are the lightest of all shades. Well not to get you confused further, IVORY actually comes in 2 shades : “Believe In Me” and “I’m Pure 4 Sure”.

“Believe In Me” IVORY is slightly more to pinkish in tone whilst “I’m Pure 4 Sure” IVORY is slightly more to yellowish in tone.

Both shades on my face appeared absolutely stunning and flawless! I actually couldn’t tell much of the difference between the 2 shades. “Believe In Me” IVORY, with a tinge of pink, appears rather natural and radiant on my skin and it’s as though I do not have any foundation on my skin at all. The side of face with “I’m Pure 4 Sure” IVORY appears brighter and luminous.

I also absolutely love the oil-free texture too. My face doesn’t feel sticky nor greasy and I can actually skip applying loose powder over it.

Hello Flawless Oxygen WOW actually comes in 9 shades (Beige “I’m all the rage” is not featured in the picture) whilst Nutmeg “gotta know me” (the darkest shade) is not available in Singapore.

Alike the newly launched Za True White Plus Liquid Foundation, Hello Flawless Oxygen WOW Brightening Makeup Liquid Foundation is more than just a foundation too. It’s a makeup foundation that provides skincare benefits. Hello Flawless Oxygen WOW also contains Vitamin C & E derivatives to help provide antioxidant benefits and prevent signs of aging. It is also formulated with hydrating benefits and thanks to Oxygen Wow Hydrating Complex that helps to boost cellular respiration for a “plumping up” effect” and protect skin against environmental stresses.

The Benefit Cosmetics team actually gave an interesting presentation on the new product that includes a spoof demo on the formulation.

To minimize the look of enlarged pores and for a smoother looking skin, you may want to apply Benefit Porefessional before applying the foundation. The Porefessional, retailing at S$48, not only helps your makeup stay put but also reduce the look of pore sizes effectively. Here’s a great news! For a limited period, you will receive a FREE sample of Porefessional when you purchase a new Hello Flawless Oxygen WOW.

Hello Flawless Oxygen WOW provides an excellent broad-spectrum protection with SPF 25 and PA+++. The active sun ingredients are Octinoxate 5.49 % and Titanium Dioxide 2.37 %. If you are making a comparison on optimal sun protection, Benefit Hello Flawless Oxygen WOW actually wins Za True White Plus hands down. Although both are formulated with SPF 25 but Za True White Plus has only PA++ whilst Benefit Hello Flawless Oxygen WOW has PA+++.

What does PA+++ mean? SPF stands for the protection grade of the UVB filter (skin burn). PA stands for the protection grade of the UVA filter (skin aging). The highest standard of sun protection rating is the 3-plus PA rating. Hello Flawless Oxygen WOW has 3-plus, which translates to the highest protection.

Upon the event, each blogger received a goodie bag that contains a full-size Hello Flawless Oxygen WOW in shade “I’m Pure 4 Sure” IVORY, a large makeup bag (that can be used as shoe bag) and post-it pads. WOW!!

Hello Flawless Oxygen WOW Brightening Makeup Liquid Foundation SPF25 PA+++, retailing at S$54, is now available at all Benefit outlets @ Robinsons Raffles City: 6338 4976, Takashimaya: 6235 7659, TANGS Orchard: 6235 5953, Sephora ION:6509 8253 and ALL other Sephora starting from April 2012.

Goodbye to imperfection now and, say Hello and WOW to Flawless skin with the new Hello Flawless Oxygen WOW!

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