Hada Labo Launch Preview - Japan’s Bestselling Hydration Series

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Last week, I have attended the Hada Labo Launch Preview Media Intimate Session (organised by Vibes Communications) to introduce the Japan’s Bestselling Hydration Series at Takumi Tokyo @Marina at Keppel Bay.

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I feel especially fortunate to be invited to this private event which for the first time to be able to attend a preview together with the people from the media industry.

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It was indeed an interesting event and I truly enjoyed it. What also excite me is that I get to meet and catch up with my fellow blogger friends at the event. There are two time slot for us to choose from, 12.30-2.30pm and 3.30-5.30pm and I have taken the second slot.

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Takumi Tokyo @Marina at Keppel Bay (surrounded with ‘water’) is chosen as the perfect place as it coincides with Hada Labo’s bestselling Hydration Series.

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Hada Labo, a brand under Rohto-Mentholatum, will be officially launching the #1 Japan bestselling Super Hyaluronic Acid (SHA) Moisturising Lotion which sells 1 bottle every 4 seconds in Singapore in June 2010. Hada Labo, which has a Perfect x Simple philosophy, will also launch the full ranges in moisturising, whitening and exfoliating.

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Hada Labo has generously given each bloggers a FULL SET OF HYDRATION SERIES for review and testing. (I’m soooo happy!)

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Gabriel Chu (Senior Manager of Rohto-Mentholatum Singapore) and Niwa Takeshi (Technical Manager for Business Development & Planning Division of Rohto Pharmaceutical Co. Ltd., Osaka, Japan) who is seen with an interpreter, respectively presented the Hada Labo’s profiles, Perfect x Simple philosophy, product technology, products and the benefits.

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Six of the Hada Labo girls demonstrated the steps on how to pat your skin with the SHA Moisturising Lotion. With the audiences doing the steps at the same time.

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Each of the attendants is given a hydration test on the palm with their star product, Hada Labo SHA Moisturising. After a small drop was given, I gently massaged and pat my palm for about 10 seconds and followed with the test. The result is MAGNIFICENT! It’s almost 3X more hydration after application. It is unbelievable!

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Introduced in Japan in 2004, the Hada Labo SHA Moisturising Lotion quickly became a clear favorite and top-selling cult-product amongst beauty lovers, selling 1 bottle every 4 seconds. Today, it is also popular in countries like Korea, Hong Kong, Taiwan, China and Malaysia, as many customers embrace it as their Holy Grail skincare product, optimized for Asian skin. Other Hada Labo sales winners are Arbutin Lotion (#1 Japan Whitening Lotion), and Arbutin Milk (#1 Japan Whitening Milk).

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The star product, Hada Labo SHA Moisturising Lotion, replenishes and locks in moisture for complete hydration. Super Hyaluronic Acid, an advanced skin hydrating ingredient, retains twice the moisture of Hyaluronic Acid, which is a common ingredient in other skincare products (1 gram of Hyaluronic Acid can hold up to 6 litres of water).

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Used as part of a beauty regiment after cleansing, application is simple. Drip two to three drops on the palm, gently pat onto skin until the viscous lotion is thoroughly absorbed. As the Super Hyaluronic Acid ingredient mimics the skin’s natural moisturising ability to enhance water retention, it preserves the skin’s optimum moisture balance and leaves the surface lastingly hydrated and incomparably softer and suppler.

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The Hada Labo Super Hyaluronic Acid Moisturising Lotion retails at S$22.90 exclusively at Watsons from June 2010.

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Inspired by traditional Japanese beauty wisdom, Hada Labo adopts the philosophy of “no more no less” in developing its products. In fulfilling the commitment of ‘PERFECT X SIMPLE’, Hada Labo took special care to remove unnecessary additives such as alcohol, colorant, fragrance and mineral oil that will burden the skin, retaining only the finest, purest and most effective essential ingredients, such as Super Hyaluronic Acid, that are beneficial to the skin to ensure maximum efficacy.

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The Hada Labo products are researched and developed in Rohto’s Pharmaceutical Research Village in Kyoto. Using technology developed through the manufacturing of medicinal drugs, Hada Labo products are produced in a pharmaceutical manufacturing environment, under strict Goods Manufacturing Practice (GMP), including raw material selection, processing and quality control. This ensures superior product quality, reliability and effectiveness.

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