Recently, I was glad to attend my first Hugo Boss event, held at ION Sky, to preview their latest BOSS JOUR Pour Femme Fragrance.
BOSS JOUR Pour Femme (right), the sophisticated new fragrance for women from BOSS Parfums, will be available from September 2013. It is the new addition to the BOSS NUIT Pour Femme (left) which was launched last year.
The ambassador, Gwyneth Paltrow, returns for her second campaign as the female face of BOSS Parfums. Encapsulating femininity and sophistication in all the different roles she fulfills, Gwyneth Paltrow resonates with women around the world who manage the many elements of their day with elegance and poise, such as spending an important day in the city running meetings for her successful ventures.
The setting decorated in mostly beautiful white tone, portrays confidence with feminine elegance.
“White a such a striking color on a woman. It’s clean and crisp, but also with a feeling of simplicity that exudes a quiet confidence. Women always look beautiful in white. It really does let the woman shine through, and that’s so unique.” - Gwyneth Paltrow
Slim, sleek and beautifully structured, the elegant and sophisticated BOSS JOUR Pour Femme flacon has been designed to perfectly reflect the perfume. Stylish and light, the bottle is finished off with an elegant crystal cap that brilliantly reflects the light, in turn creating an effect reminiscent of the first light of day.
Inspired by the first light of day, BOSS JOUR Pour Femme is using this unique moment to inspire women to seize all of their opportunities and create their very own stories, every day. With an elegant composition, the scent has been created to reflect three important female facets – light, inspiration and elegant composure – brought together in a beautiful blend of white flowers with vibrant citrus.
The Light Facet
The succulent citrus freshness of grapefruit flower and lime emulates the vibrancy of the first ray of light, radiating a positive sense of anticipation.
The Inspiring Facet
A beautiful white bouquet of freesia and lily of the valley lies within the heart of this fragrance, showcasing the beauty and variety that can be created using just one simple color – perfectly representing the endless possibilities in every woman’s life. The addition of honeysuckle, known for needing bright lights for its flowering tips, represents the BOSS woman reaching to pursue all the possibilities the day may bring.
The Elegantly Composed Facet
A richer, muskier finish – with earthy notes of white birch and creamy amber – ensures a feeling of softness and mirrors the unique feminine strength and ability to always approach the day and its possibilities with elegant composure.
BOSS JOUR Pour Femme has this soft burst of freshness that makes me feel elegant, feminine and confident. Love it! It’s gonna to be one of my favorite fragrances for the day!
BOSS JOUR Pour Femme Eau de Parfum 30ml – S$79
BOSS JOUR Pour Femme Eau de Parfum 50ml – S$114
BOSS JOUR Pour Femme Eau de Parfum 75ml – S$148
BOSS JOUR Pour Femme Shower Gel 200ml – S$50
BOSS JOUR Pour Femme Body Lotion 200ml – S$55