Recently, I have attended an exclusive L’OCCITANE event to preview their latest natural care hair range - Aromachologie, that comes with a new improved patented formula. The new hair care range – Repairing Shampoo, Repairing Conditioner, Repairing Mask and Repairing Oil – are specially formulated to help repair the dry and brittle hair; and strengthen and protect the weak hair fibre.
It was an intimate private event held at the PREP salon at Mandarin Gallery #03-34 and each blogger got to experience a relaxing and pampering wash and blow session with the new repair hair care range before it was officially launched in end August 2013.
New Repairing Complex with 5 Essential Oils
In 2013, the L’OCCITANE laboratories are registering a new “anti-breakage” patent*. A repairing formula made with angelica, that combines five precisely dosed essential oils with a blend of plant-based restructuring amino acids. It is claimed to stimulate the genes that strengthen the hair’s overall structure, suppleness and resistance to breakage. The new repairing complex leaves hair soft and light, repaired from roots to tips.
* Patented Angelica complex. Patent pending in France.
L’OCCITANE has united five time-tested, traditional essential oils - Geranium, Lavender, Ylang-Ylang, Sweet Orange and Angelica – to act in synergy on the hair in its hair care ranges.
An effectiveness test was performed upon using the Repairing Shampoo, Conditioner and Oi;. 83% have claimed to experience less broken hair when brushing.
Repairing Shampoo – S$34 / 300ml
The silicone-free Repairing Shampoo cleanses and helps smooth hair scales, to repair even the most weakened hair. Test results after 4-week usage on 38 volunteers : hair is light (95%), hair is repaired and strengthened (92%).
Repairing Conditioner – S$34 /250ml
Enriched with sweet almond oil, the melt-in texture of the Repairing Conditioner helps fill in gaps in the hair shaft and delicately coats the hair fibre, leaving it soft and supple. Immediately, hair is detangled. Test results after 4-week usage on 38 volunteers : hair is silky (89%), hair is supple and perfectly detangled (92%).
NEW Repairing Oil – S$46 / 3.4fl.oz, 100ml
With its advanced anti-breakage action, the Repairing Oil takes excellent care of your hair. This concentrated formula combines five essential oils with sweet almond oil to help repair and protect the hair fibre. A few drops are all you need for beautiful hair that’s easier to style. Test results after 4-week usage on 39 volunteers : hair is silky (100%), hair is repaired and enhanced (97%).
Repairing Mask – S$53 / 250ml (no pix)
A source of daily strength for your hair that helps to reconstitute the hair fibre. With its creamy, generous texture, enriched with sweet almond oil and shea butter, the Repairing Mask helps regenerate the hair. Test results after 4-week usage on 37 volunteers : hair is shiny (100%), hair is silky (95%), hair looks transformed (89%).
Upon the event, I was glad to be presented with a goodie bag that contains a luxurious hair care kit (Repairing Shampoo, Repairing Conditioner, Repairing Oil and Revitalizing Fresh Scalp Tonic), a L’occitane head towel wrap and a PREP Tote bag.
In order to have healthier hair, it is important to take good care of your scalp. This Revitalizing Fresh Scalp Tonic is a silicone-free tonic to refresh, help to revitalize and purify the scalp for hair shining with beauty. This ultra-fresh formula combines 5 essential oils, a plant-based vinegar and allantoin to help to purify and soothe the scalp, while reducing excess sebum.
Upon testing the Repairing Shampoo, Conditioner and Oil, my hair feel ultra soft and smooth. The scent is pretty refreshing and soothing. I like the idea that the shampoo is silicone free which will not clog the pores on my scalp. As silicone can cause hair loss, itchy scalp and hair become extremely dry too.
The Aromachologie Repairing Hair Care range will be launched in all L’OCCITANE stores on 22 Aug, and we will be holding a 14-day road show at Takashimaya from 23 Aug – 5 Sep with exclusive promotions and perks!