With over 35 years of transforming women with skin and life miracles, empowering women has always been at the heart of SK-II’s heritage and vision. Last year, true to its brand philosophy, SK-II is proud to unveil its first-ever EMPOWER ME Campaign in Singapore, in collaboration with Singapore Committee for UN Women (UN Women Singapore) and established image styling consultancy, Image Flair, to bring the gift of empowerment to young at-risk women by equipping them with social knowledge and enhanced image styling skills to secure better employment opportunities and career advancement.
I’m glad to be invited to witness this meaningful ceremony that was held at Robinsons Raffles City on 20 December 2012.
An audience of more than 100 guests, including SK-II’s retail and charity partners, SK-II’s elite Crystal Club members, media representatives and graced by SK-II Brand Ambassador and renowned international model, Sheila Sim.
Evelyn Tan, a former Mediacorp artiste, was invited to be the host for the event. She still looks as youthful and graceful as before.
Aubrey Young, P&G Singapore and Malaysia Brand Operations, making an opening speech.
“SK-II has always devoted itself to transform the lives of women through the miracle of Pitera™. This year, SK-II has raised the bar for festive giving by extending the gift of empowerment to young at-risk women to equip them with power skills for a brighter future,” said Aubrey Young, P&G Singapore and Malaysia Brand Operations. “We have chosen to work with UN Women Singapore and Image Flair for their dedication in advancing women’s rights in Singapore through public education and awareness campaigns. This tripartite collaboration signals our commitment to bring the miracle of life transformation to young at-risk women so they in turn can pay it forward.”
As part of this campaign, SK-II will be donating SGD 10,000 to UN Women Singapore to fund a series of ‘The Empowerment Effect’ Workshops in January 2013 for young at-risk women. Co-created by UN Women Singapore and Image Flair, the workshops will bring together image styling experts, power speakers and SK-II’s skincare and beauty counselors to equip young at-risk women with a holistic beauty and life-transforming skill-set, opening greater opportunities for women to be economically valued.
SK-II Brand Ambassador Sheila Sim (centre), making a special celebrity appearance for this special ceremony, together with Eunice Tan (left), the founder of established image styling consultancy Image Flair.
“Co-creating ‘The Empowerment Effect’ Workshops with UN Women Singapore has been an enriching experience. At Image Flair, we are devoted to empowering both the young and adults to gain the confidence required to build a successful personal image. We are glad to be able to coach young at-risk women to inculcate and practice image styling and personal grooming and social skills not only to restore their self-esteem but to empower them towards personal fulfillment,” reinforced Eunice Tan, Founder, Image Flair.
And spokesperson Trina Liang-Lin, President from UN Women Singapore, making a speech too.
“Economic empowerment for women has been one of the key issues we champion strongly at UN Women Singapore, which is why we are honoured to partner SK-II for its first-ever EMPOWER ME Campaign. ‘The Empowerment Effect’ Workshops funded by SK-II are designed to instill young at-risk women with greater self-esteem and confidence, propelling them towards making a successful transition to self-sufficiency,” explained Trina Liang-Lin, President, UN Women Singapore.
To celebrate this milestone, SK-II has unveiling pledges collected from members of the public who have pledged their commitment to make empowerment for women a priority in Singapore, helping local young at-risk women gain access to career advancement and greater economic security. These pledges build upon SK-II’s continued commitment to transform lives through skin and life miracles.
The launch marks the culmination of a series of public education workshops held by SK-II at selected retailers from 8 November to 15 December 2012 to raise greater public awareness about helping young at-risk women and the importance of empowerment to build confidence. Members of the public will be able to do their part to spread the message of empowerment during this period simply by purchasing S$500 worth of SK-II products, entitling them to pledge their commitment at the SK-II Empower Pledge Wall.
Aubrey Young, P&G Singapore and Malaysia Brand Operations, handed over the S$10,000 cheque to Trina Liang-Lin, President from UN Women Singapore.
(From left) Sheila Sim, Aubrey Young, Trina Liang-Lin and Eunice Tan signed their autographs and that ended the ceremony.
Upon the event, I was glad to receive some SK-II product samplings, a Whitening Spots Specialist, a Facial Treatment Gentle Cleanser and a Facial Treatment Gentle Cleansing Cream. Many thanks to SK-II Singapore for the lovely gifts.