Changi Airport First To Launch BCBGMAXAZRIA Fragrance In South East Asia


A few weeks ago, I was delighted to receive a surprise parcel from Nuance Watson Singapore, it contains the latest fragrance from BCBGMAXAZRIA.

Nuance-Watson Singapore, together with Elizabeth Arden, are pleased to introduce the new BCBGMAXAZRIA fragrance by designer Max Azria at Perfumes & Cosmetics stores this 30 October 2012. Perfumes & Cosmetics at Changi Airport, awarded the Best Fragrance and Cosmetics Travel Retailer in Asia/Pacific for 8 consecutive years from 2004 to 2011, will be the first in South-East Asia to carry the fragrance. This marked the second of such collaboration of Nuance-Watson Singapore with the Arden Group this year, following the Asia debut of its celebrity brand Taylor Swift Wonderstruck fragrance in January 2012.

Max Azria, the creative talent behind BCBGMAXAZRIA and Herve Leger labels, has a loyal following of Hollywood celebrities including Emily Blunt, Rihanna, Kate Winslet and Jennifer Lopez for his critically acclaimed collections, has created a fragrance to embody the sophisticated, full essence of BCBGMAXAZRIA.

Bewitchingly fruity with an enchantingly decadent, creamy veil, this newly launched scent by BCBGMAXAZRIA is a sensuous fragrance that seduces the senses with its opulent bouquet, packaged in a romantic, plush pink falcon with the BCBGMAXAZRIA butterfly logo transformed into dazzling petals.


Top, Middle & Dry Notes

A spritz of the perfume opens with a mouth-wateringly edible flourish of juicy wild strawberry, black cherry and kir royale, introducing the playful and flirty nature of the fragrance.

A chic floral symphony is at the heart of the scent – violets and jasmine bring fresh sweetness while the rare, ethereal lily of the valley and rose give delicate and feminine hints.

Completing the aroma are the dry notes of heady musk, rare orris flower and creamy sandalwood. These base notes linger on the skin, intoxicating the senses for hours after the perfume has been applied.

I actually like the fruity top note scent which is pretty refreshing however I find the middle floral note a little too sweet for me. But if you like something feminine, this BCBGMAXAZRIA fragrance may be just right for you.


The BCBGMAXAZRIA Collection available in Eau de Parfum Natural Spray 50ml and 100ml, Eau de Parfum Natural Spray Rollerball 6ml, Eau de Parfum Natural Spray Mini 7.5ml and Shimmering Body Lotion 200ml.


You may also like this:

Got something to say? Go for it!

− three = 6