Japan’s SENKA Skincare & MA CHERIE Bloggers Event


Recently, I was invited by Shiseido Singapore to preview their two newest brands – SENKA Skincare and MA CHERIE. Both Shiseido’s massbrands will be available at selected Watsons stores.

SENKA Skincare offers a range of basic essentials skincare products including moisturizer, lotion, cleanser and sunscreen at affordable prices.

MA CHERIE, formulated with champagne, honey and other moisturizing ingredients, provides a range of hair products including shampoo, conditioner, treatment, mist, fragrance and oil.


SENKA Skincare

As the presence of customers is fundamental to the creation of SENKA products, SENKA Skincare has adopted 5 Promises :

  1. To thoroughly research and identify our needs.
  2. To create innovative products by adopting a fresh development style and applying advanced technology.
  3. To sell only safe and trustworthy products made in Japan.
  4. To focus on product quality rather than packaging frills.
  5. Their products will be kind to the environment.


SENKA Hoshitsu Lotion (1st step of moisturizing) – S$16.90 / 200ml

SENKA Hoshitsu Lotion, retailing at S$16.90 for 200ml, is designed to help achieve the moisturizing level of a cream in a lotion. Using an original emulsifying technology, SENKA combines plenty of concentrated moisturizing cream components into the water-soluble moisturizing liquid.

Formulated with hyaluronic acid and royal jelly GL, SENKA Hoshitsu Lotion available in two type of lotions – Fresh (left) and Moist (right). Both lotions are fragrance-free and with no artificial colors.

Royal jelly is claimed to provide effective moisturizing properties and GL is stand for glycerin which is a moisturizing agent.

The Fresh version (left bottle), suitable for normal to oily skin, is made from moisturizing cream that locks in ultimate hydrating power for elastic skin with no sticky after feel.

The Moist version (right bottle), suitable for normal to dry skin, is formulated with unique SENKA micro-moisture manufacturing process that allows rich level of moisture to reach deep layer of the skin.


SENKA Hoshitsu Emulsion – S$16.90 / 150ml

This emulsion, used it after lotion, retains moisture of longer period of time without compromising on the light texture. It is fragrance-free and with no artificial colors.


SENKA Whitening Lotion – S$18.90 / 200ml

The two whitening lotions, Moist (left) and Fresh (right) versions, is claimed to achieve serum effect of the whitening lotion. The key ingredient, Vitamin C, prevents the appearance of new spots and freckles by slowing the formation of melanin. SENKA is claimed to use a stable derivative of Vitamin C that does not become fragile in water.

(S) stands for Fresh that is suitable for normal to oily skin. (R) stands for Moist that is suitable for normal to dry skin.


SENKA UV Protection – S$16.90

Perfect UV Gel SPF 50 PA++ (left), priced at S$16.90 for 40ml, has a gel-like texture that is suitable to be used for outdoor sports or activities with high exposure to UV-rays.

Pure UV Gel SPF 27 PA++ (right), retailing at S$16.90 for 80ml, also has a gel-like texture and is suitable for everyday use.

Both sunscreens are free of fragrance, artificial colors and mineral oil. They are said to be suitable for all skin types. Contain 100% mineral water and baby powder that gives a non-greasy silky smooth finish.


SENKA Cleanser Range – S$12.90 to S$22.90

SENKA offers 5 types of cleansers (from left to right) :

Perfect Whip, S$12.90 for 120g, is suitable for all skin types.

Perfect Gel, S$13.90 for 160g, is suitable for dry and dry combination skin.

Perfect Liquid, S$16.90 for 150ml, is suitable for normal, combination and oily skin.

Perfect Watery Oil, S$22.90 for 230ml, is suitable for normal to oily skin.

Perfect Oil (not shown in the above picture), S$16.90 for 150ml, is suitable for skin facing clog pore issues.



Ma Ch©rie, meaning ‘my sweetheart’ in French, is a new hair care collection that cares for your hair in the most luxurious sweet rewarding way. First launched in Japan, Ma Ch©rie indulges you in a romantic fragrance that lingers through your soft silky hair.

Formulated with champagne, honey and other moisturizing ingredients that beautify hair by trapping moisture to tame flyaway hair thus leaving it silky smooth.

Moisturizing ingredients include :

  • Champagne – Protect against environmental free radicals and oxidative stress.
  • Honey – Naturally retains moisture and add shine to hair.
  • Hydroxyethyl urea – Effective moisturizing ingredient.
  • Inositol – Vitamin B that softens hair.

All products have a sugary harmony of sweet and fresh aroma with a hint of musk. There are two ranges of hair care that include shampoos, conditioners, treatment and shampoo & conditioner trial sets. AIR FEEL gives volume to flat hair and MOISTURE softens and treats dry end for manageable and silky hair. Retailing from S$8.90 to 19.90.

Ma Ch©rie also offers a range of hair products to combat against frizzy flyaway hair that include Aqua Dew Energy EX, Aqua Energy Mist and Hair Oil. Perfect Shower Smooth, Perfect Shower Wave and Perfect Shower Moist are designed to combat bed hair problems. And Hair Fragrance to provide delicious scent against odor. Prices range from S$16.90 and S$17.90.


SENKA Skincare and MA CHERIE are now available at selected Watsons stores.


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