Many Saturdays ago, I was invited to preview the latest DKNY Be Delicious Eau So Intense Collection.
It was a breezing Saturday morning and the event was held at the House @ Dempsey Road.
A basket filled with green apples and a bottle of the new DKNY Delicious Eau So Intense fragrance was placed on each blogger’s desk.
Eight years after debuting the first apple-inspired fragrance, Be Delicious, in 2004, DKNY introduces the Delicious Eau So Intense Collection – Be Delicious Eau So Intense (left) and Fresh Blossom Eau So Intense (right).
Inspired by red and green apples, the intensified versions of two coveted fragrances to give devoted fans even more of what they love. In many parts of the world, it’s known simply as The Apple : Le Pomme, La Manzana, Ping Guo, Ringo, La Mela, Der Apfel. More than 4,000,000 bottles have been sold each year worldwide.
Be Delicious Eau So Intense
Be Delicious was the first to be derived from an apple extract, which was then layered with grapefruit, magnolia, sandalwood and white amber. A delectable new fragrance that is the pick of the crop, Be Delicious Eau So Intense is a higher concentration of DKNY’s classic Be Delicious fragrance accentuating the key apple note – resulting in a more intoxicating scent that resembles the first bite of a fresh picked apple.
Fresh Blossom Eau So Intense
Rose and lily of the valley notes get more attention in the new Fresh Blossom Eau So Intense. The once-delicate floral, inspired by the fragile but potent blooms on an apple tree, made more nuanced by ramping up the concentration of two of the most celebrated notes in perfumery. The result is a more textural, intense floral bouquet that is long lasting and fresh.
Be Delicious was intensified for three reasons :
FAN FAVORITE - The clever packaging interpretation of New York’s Big Apple, a palm-sized clear glass object is the embodiment of the city’s vibrant, optimistic energy. It has clearly resonated across the globe, building and sustaining a rabid fan base from Germany to Singapore, South Africa to the Netherlands. Today, DKNY Fragrances engages the largest fragrance Facebook community in the world with over 780,000 “likes.”
BEST-SELLER - Enough of the eau de parfum has been sold to keep every New Yorker spritzed and smelling “delicious” day in and day out for two solid years. Globally, over 4 million DKNY Delicious apples are sold a year. That is over 10,000 bottles a day, 6-7 every minute.
AWARD-WINNING - More than three dozen times, magazine readers have awarded Be Delicious the title of favorite fragrance, in almost as many languages.
Note : Product information was extracted from press kit given.
Between the two fragrances, I personally prefer the Be Delicious Eau So Intense as the scent is more appealing to me. It has a refreshing citrus fruity scent whilst the Fresh Blossom Eau So Intense has a floral girly scent. I’m rather bad at describing the fragrance notes and hence I can’t provide the high, middle and low notes. Since the Be Delicious Eau So Intense is an intensified version, I find the scent a little overwhelming.
Delicious Eau So Intense Collection
Be Delicious Eau So Intense EDP 50ml – S$102
Be Delicious Eau So Intense EDP 100ml – S$135
Fresh Blossom Eau So Intense EDP 50ml – S$102
Fresh Blossom Eau So Intense EDP 100ml – S$135