The highly-anticipated and long-awaited SK-II first men’s prestige skincare range – SK-II MEN – has finally arrived in town! A few Fridays ago, I was privileged to be invited to attend the first launch of SK-II MEN in Singapore held at Avalon MBS.
The arrival of SK-II MEN in Singapore definitely makes many men happy here! SK-II has finally launched the iconic Facial Treatment Essence specially designed for men, the secret to a vibrant clear skin in just 14 days!
SK-II MEN – SK-II first men’s prestige skincare range, comprises of SK-II MEN Facial Treatment Essence, SK-II MEN Moisturizing Cleanser and SK-II MEN Age Revitalize Moisturizer.
New SK-II MEN Ambassador – Godfrey Gao
Prestige skincare brand, SK-II also unveiled their newest face of SK-II MEN – Taiwanese-Canadian actor and Asia’s first male supermodel, Godfrey Gao – during the grand event at Avalon.
Starred in popular Taiwanese dramas such as Volleyball Lover (2010) and Momo Love (2009) and rose to international stardom after being selected to front Louis Vuitton’s Spring/Summer 2011 Ready-to-Wear campaign, Godfrey has added one more accolade to his portfolio with his newest role as the SK-II MEN ambassador.
“Before SK-II MEN, good grooming was always part of my career because I knew the difference it made to my line of work. But after my experience with SK-II MEN, I found that my skin achieved a level of vibrancy and clarity that I had never seen before. SK-II MEN has not only transformed my skin, it has also given me a new confidence at work and in my social and personal life,” related Godfrey when interviewed on his experience with SK-II MEN.
OMG! Godfrey is sooooo handsome in person that I couldn’t take my eyes off him. I don’t usually fancy good-looking guy but he’s exceptional! He’s charming, charismatic and HOT! He has a good skin too.
Joining Godfrey Gao on stage was SK-II brand ambassador and popular model herself, Sheila Sim, who shared her perspective of skin as the new measure of a man from a woman’s perspective. “Having modeled for over a decade, I am well aware of how important clear skin is. But even for a male model, clear skin is necessary because it shows up much better on camera and it also makes it more enjoyable for female models to work with him,” she reinforced.
Godfrey and Stella, together with P&G Senior Management made a champagne toast after the presentation.
SK-II MEN – SK-II 1st men’s prestige skincare range
SK-II MEN was first launched in South Korea last year in 2011 where it sold out in just 4 days!
Recent studies of 200 women unveiled that 9 in 10 are attracted to men with good skin and more than 8 in 10 agree that successful men are taking care of their skin behind closed doors.
After years of research into the characteristics and inner workings of men’s epidermal skin, SK-II specially created its first line-up for men – SK-II MEN – with the iconic Facial Treatment Essence specially designed for men to transform skin to vibrant clear in just 14 days.
Featuring over 90 per cent Pitera, the unique power of SK-II MEN Facial Treatment Essence lies in its ability to transform skin across five dimensions that affect the vibrancy and clarity of men’s skin: texture, radiance, spots control, wrinkle resilience and firmness. Accompanying SK-II MEN Facial Treatment Essence in the new line-up is SK-II MEN Moisturizing Cleanser and Age Revitalize Moisturizer.
The 5 dimensions of vibrant clear skin
Inspired by the latest insights on women’s perspective on men’s skin, SK-II scientists embarked on an important in-depth research to precisely understand the biological behavior and the inner workings of men’s skin that give rise to the physical differences on the skin surface.
The study, which compared men’s skin with women’s skin, found that men have:
- Higher sebum secretion levels that contribute to oilier skin and make skin prone to clogged pores, breakouts and the onset of aging signs.
- Significantly lower skin hydration and hence, their skin tends to be less moisturized.
- Significantly duller skin tone. This is caused by coarser facial hair and environmental pollutants like UV rays.
- A rougher skin texture caused by daily facial shaving.
By combining these new findings with the insights on men’s skin, SK-II has unearthed the 5 critical dimensions that affect the vibrancy and clarify of men’s skin : texture, radiance, spots control, wrinkle resilience and firmness.
Pitera – Transforming the 5 dimensions
The key to Pitera’s efficacy lies in its rich diversity of skin nutrients that delivers a comprehensive range of skin benefits to improve skin quality across the 5 dimensions of texture, radiance, firmness, spots control and wrinkle resilience. Sharing a similar composition of vitamins, amino acids, minerals and organic acids that is similar to skin’s Natural Moisturizing Factors, Pitera also stimulates skin renewal to achieve vibrant clear skin.
NEW SK-II MEN Moisturizing Cleanser – S$89 / 120g
The first step to achieving the mark of a real man, the NEW SK-II MEN Moisturizing Cleanser is designed to deeply cleanse skin and pores by thoroughly removing dirt accumulated on the skin surface.
Working into a rich lather, it also claimed to also remove blackheads and whiteheads that cause skin to break out.
Formulated with Pitera, the cleanser also delivers superior skin moisturization benefits within 5 minutes after cleansing.
Skin is kept clean and refreshed for a long time as it reveals its vibrant and clear state.
Using SK-II MEN Moisturizing Cleanser
Wet face lightly then apply a dollop of SK-II MEN Moisturizing Cleanser onto palm and work it into a rich lather. Gently apply the lather on the face and neck and rinse thoroughly with water. Therefore, apply SK-II MEN Facial Treatment Essence followed by the Age Revitalizing Moisturizer.
NEW SK-II MEN Facial Treatment Essence –
S$99 for 75ml & S$183 for 150ml
SK-II introduces its first Facial Treatment Essence for men’s skin. With over 90 per cent Pitera, SK-II MEN Facial Treatment Essence transforms skin to vibrant clear to help men measure up in the male universe. In fact, it has proven to show noticeable skin transformation across all 5 dimensions of vibrant clear in just 14 days.
The SK-II MEN Facial Treatment Essence includes a unique refreshing ingredient specially designed for men which provides a mild cooling sensation that lasts long after application. Penetrating deep into skin, the essence moisturizes on the spot and remains non-sticky and non-greasy to the touch.
With SK-II MEN Facial Treatment Essence, skin becomes significantly more moisturized after 3 days. Within 7 days of use, skin becomes less oily with a great reduction in sebum secretion levels. And after 14 days, skin tone becomes brighter and more radiant, giving you vibrant clear skin.
Clinical tests have proven the efficacy of SK-II MEN Facial Treatment Essence, with 8 in 10 users registering visible improvements in overall skin complexion — and even dermatologists attesting to its efficacy.
NEW SK-II MEN Age Revitalize Moisturizer – S$149 / 50g
Designed with an easy-to-use pump, the NEW SK-II MEN Age Revitalize Moisturizer is an essential daily moisturizer that not only boosts skin moisture and firmness but also reduce the onset of skin aging signs such as skin tone and wrinkles.
Formulated with SK-II’s signature ingredient Pitera, as well as a newly-developed Oat-Pea Complex that is combined the power of 2 functional ingredients – Oat essence and Pea essence, plus Vitamin B3 or Niacinamide.
Clinical tests have shown that skin becomes more moisturized after 3 days. Within 14 days, skin becomes firmer, and after 28 days, skin tone becomes brighter. Wrinkles are also significantly reduced.
SK-II MEN Facial Treatment Essence, SK-II MEN Moisturizing Cleanser and SK-II MEN Age Revitalize Moisturizer is available in Singapore exclusively at all Isetan* counters on 1 July 2012. The entire line-up will be available at selected SK-II counters in leading retailers from 1 August 2012 onwards.
*At Isetan Scotts, Tampines, Katong and Serangoon only
Upon the launch event, I was presented with a full size SK-II MEN Facial Treatment Essence, SK-II MEN Moisturizing Cleanser (in 150ml) and SK-II MEN Age Revitalize Moisturizer. I’m getting my hubby to test the products and I hope he will be able to provide a short review on them.
That’s all for today, see ya!