Last Tuesday, Estee Lauder Advanced Night Repair celebrating its 30 Years of Innovation and I was privileged to be invited for the exclusive grand event at Grand Hyatt Hotel The Gallery.
This 30th anniversary celebration was attended by media representatives from magazines, press and major departmental stores.
It was an eye-opening event and I truly enjoyed it! During the event, I was glad to uncover the history, breakthrough and innovation behind the Advanced Night Repair in the past 30 years!
Joyce (right) and myself at the event.
My first impression
In fact, I was first introduced to Night Repair way back in late 1980s when I was barely 20 years old. One fateful day, I was accompanying a colleague (who was 10 years older than me) to Estee Lauder counter at Tangs Orchard to check out the product. Back then, it was called the Night Repair Cellular Recovery Complex. My first impression of it was great and I was pretty impressed that it is the first night treatment ever introduced to the market. Its luxury packaging seem impressive too and I actually tempted to buy one.
One of the first Night Repair ads in the 80s.
Advanced Night Repair
30 years of innovation. 3 significant launches.
In 1982, Estee Lauder launched its first innovative night treatment Night Repair Cellular Recovery Complex. It is the first product developed to help skin repair and recover from the visible effects of environmental assaults. A groundbreaking discovery of working in sync with the skin’s own natural process and circadian rhythms, repairing the signs of aging during sleep.
In 1991, nearly after 10 years later, Estee Lauder reformulated the Night Repair with proprietary antioxidant technologies to help boost skin’s natural renewal process and ability to recover from damage and repair the visible signs of aging overnight. Advanced Night Repair Protective Recovery Complex was born.
In 2009, Estee Lauder’s continuous research in genetic aging has led to a new discovery – Advanced Night Repair Synchronized Recovery Complex. Formulated with exclusive Chronolux Technology that synchronizes clock genes in skin cells and ensures optimal natural repair. It reduces signs of aging and repairs the appearance of past damage caused by major environmental assault. In addition, it neutralizes up to 90% of environmentally generated free radicals and locks in moisture. The formula has over 20 patents worldwide.
Estee Lauder is among the first skincare brands to discover that DNA damage is the root cause of all skin aging. Environmental assaults such as air pollution and sun’s aging rays can cause damage to skin cells and their DNA. Even though our skin have the natural ability to repair itself but the natural repair process will be overwhelmed due to the multiple continuous new assaults that our skin have yet to adapt. What’s worse, skin’s natural ability to repair damage decreases as we age.
Millions of women around the world have tested the Advanced Night Repair and it is claimed to be the #1 all-time-favorite repair essence among the Asian women.
Women who continued to use Advanced Night Repair are proven to have experienced significant skin improvements. Skin looks smoother, younger, more radiant and healthy looking, day after day, month after month.
I knew some of my readers have faithfully been using Advanced Night Repair years after years and I’m glad they have been taking good care of their skin.
I personally have tested the ANR too and I actually love it very much. It’s definitely one of the best anti-aging serums I’ve used so far!
Today, Advanced Night Repair has won over 70 Global Awards and more than 7 bottles are sold in every minute. It has over 20 patents worldwide.
Advanced Night Repair is also proud to be the first in many areas :
* 1st DNA Repair Serum that addresses all skin issues
* 1st Night Treatment leverages on the importance of the body’s circadian rhythms to repair
* 1st UV-Resistent Brown Bottle to preserve the freshest formula till the last drop
* 1st To Use Hyaluronic Acid which locks in moisture and strengthens skin’s protective moisture barrier
Each guest will receive a limited edition bracelet when they shared their experience with ANR on the board.
Lovely ANR thumbdrive was given to each guest when they ‘like’ Estee Lauder Singapore Facebook Page during the event.
An hour into the event, all guests were led to a ballroom for the ANR presentation. Specially printed notebooks with different Estee Lauder models on the cover were placed on each table.
After the presentation, 4 Mediacorp artistes (Qi Yu Wu, Jade Seah, Eelyn Koh and Dai Yang Tian) were invited onto the stage to pop the champagnes. The ballroom was also filled with confetti too.
Before the end of the event, each guest received a Limited Edition gold plated label Advanced Night Repair in 50ml. Limited edition Advanced Night Repair is available at all Estee Lauder counters from 6th Jan 2012. Do grab one before the stocks run out. The price is as usual, S$96 for 30ml and S$138 for 50ml.