Come Join Kiehl’s & JJ Lin For A Great Cause This April 2011


Kiehl’s Since 1851, the venerable New York-based purveyor of fine quality skin and hair care, has long held an impassioned commitment to raising awareness and funds to create safer, more positive environments for children.

Maintaining its long-standing tradition of supporting children’s causes, Kiehl’s is pleased to announce a collaboration with talented Singer/Songwriter, JJ Lin, to raise funds for the children from Movement for the Intellectually Disabled of Singapore (MINDS), in April 2011.


Kiehl’s X JJ Lin Join Forces Again in 2011

After a successful “Kiehl’s For A Cause” with JJ Lin in 2007, Kiehl’s continues its commitment to the program with a BIGGER twist: Kiehl’s is working closely with JJ Lin to come up with a specially-designed Jumbo Charity Pack to coincide with the launch of Kiehl’s Dermatologist Solutions Ultra Light Daily UV Defense SPF50 PA+++ 60ml.

Kiehl’s Dermatologist Solutions Ultra Light Daily UV Defense SPF50 PA+++ 60ml

Key Formula Benefits:
- Powerful, long-lasting sunscreen protection
- Ultra light fluid texture that doesn’t clog pores
- Antioxidant and moisturizing benefits
- Matte finish
- Dermatologist Tested, Non-Comedogenic, Fragrance Free

Key Ingredients:
Mexoryl SX , Mexoryl XL , Tocopherol (Vitamin E), Glycerin (Moisturizer)


Kiehl’s Since 1851 is available at:
Robinsons Raffles City t: 6338-3457 | VivoCity #01-11/12 t: 6376-9017 | TANGS Beauty Hall at TANGS Orchard t: 6732-5394 | Tampines Mall #01-29 t: 6785-7610 | Takashimaya S.C., Ngee Ann City, #B1-33 t: 6732-9695 | ION Orchard #B3-54 T: 6509-8941 | Plaza Singapura #01-29 t:6454-3457| Parkway Parade #01-29 t: 63461276| Bugis Junction #01-13 T: 6336-9022

Click here to visit Kiehl’s SG Facebook Page.


“I’m happy to work with Kiehl’s again to further our mission of giving back to the community… I hope everyone can join forces with Kiehl’s and me to spread the love and create a more caring, encouraging environment… A more beautiful world.” - JJ Lin


In addition, Kiehl’s is happy to donate 100% of the nett proceeds from the sale of this Charity pack in April to MINDS to provide educational support for children with intellectual disabilities, as well as raise the public’s awareness of the cause.

This limited edition Kiehl’s X JJ Lin Jumbo Charity Pack will comprise of:

  • JJ Lin’s album
  • Kiehl’s Dermatologist Solutions Ultra Light Daily UV Defense SPF50 PA+++ 60ml (new!)
  • One limited edition Kiehl’s Tote Bag designed by JJ Lin

Price: S$95 - 60ml
(On sale in April 2011 – while stocks last!)


Kiehl’s & JJ Lin Visit Towner Gardens School on 14 Feb 2011

Despite having a hectic schedule promoting his latest album and concert in Singapore, JJ is pleased that he is able to set aside time to work with Kiehl’s on this charity project.

On 14 Feb 2011, Valentines’ Day, JJ has made a visit with Kiehl’s to Towner Gardens School, the first purposebuilt special education school in Singapore, under MINDS that is catered to the special needs of individual children with intellectual disabilities, to help bring some cheer to the children there.


During the visit, JJ facilitated a Cooking class, guiding the students to whip up a simple meal.


He also lead students through a sing-a-long during a Music class. JJ was having real fun with the children.


The visit will culminate in a Wall Mural activity, involving JJ, Kiehl’s, MINDS and the students, to put their hand-prints on a canvas painting, as a shared voice to always inspire and encourage the children — that they are not alone and that there are many people out there who care and are willing to lend them a helping hand.


About Movement for the Intellectually Disabled of Singapore (MINDS)

The Movement for the Intellectually Disabled of Singapore (MINDS) was founded in May 1962 under the name of Singapore Association for Retarded Children (SARC). A group of philanthropists saw the need to provide equal opportunities for children with intellectual disabilities to receive education and later, to be integrated as contributing and responsible citizens in Singapore.

Beginning with a single classroom of 26 children in 1962, MINDS has grown to be one of the oldest and largest Voluntary Welfare Organisations (VWO) in Singapore. MINDS’ services include four special education schools, three sheltered workshops, three day activity centres and a multi-service residential facility catering to a broad spectrum of ages and needs of persons with intellectual disability. To date, MINDS serves about 2,400 clients in the 11 facilities located island-wide and has received strong support from various funding bodies, the community, corporations and individuals. It is their vision to grow and become a world-class VWO that advances the development, well-being and aspirations of persons with intellectual disability and their integration back into society.


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