Tony Moly Press Conference Cum Product Launch (Floria and Latte Art Range) With Song Joong Ki

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This Monday 20 December 2010, I was exclusively invited to the private Tony Moly Press Conference Cum Product Launch at InterContinental Hotel @ beside Bugis Junction which started at 12.30pm sharp.

It was to welcome Song Joong Ki to Singapore to celebrate the recent opening of Tony Moly Singapore’s flagship store in Bugis Junction and to launch the NEW Tony Moly Floria and Latte Art range.

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Song Joong Ki, its newly appointed brand ambassador, has visited Singapore for the first time. He is here to unveil the newly flagship store which opened on 17 November 2010 as well as to endorse the brand’s newest additions to the retail shelves here - Floria and Latte Art ranges.

Song Joong Ki, a 25 year-old Korean star who has acted on TV series such as Sangkyunkwan Scandal, Obstetrics & Gynaecology Doctors and Triple, has a clean and flawless complexion and is even better than some women out there. Many fans like his “flower pretty boy” image.

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When asked what is the first impression in Singapore, he claimed that he actually likes the warm weather in Singapore. What is the product he will recommend to his friends in Singapore? His answer is sunscreen, as the weather is hot and humid here. Does he prefer fun or sensual look? He prefers clean look.

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To launch the NEW Latte Art range with an impression, Tony Moly has creatively gotten Song Joong Ki to pour cocoa powder onto a cardboard stencil with “TM” (aka Tony Moly) that was placed on top of a giant cup.

Love the end result!

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After which Song Joong Ki signed off on the giant cup.

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Song Joong Ki with Calle Teng, pretty director of Tony Moly Singapore.

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After the press conference, all guests were proceeded to a buffet lunch and to sample the new product Latte Art range.

Me and Calle Teng, gorgeous mama of 4 and the director of Tony Moly Singapore.

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The Tony Moly Latte Art is ear marked as the brand’s most newest innovative product for the year with its very unique and creative packaging. Packaged exactly like a Latte served in a cappuccino cup complete with aromatic coffee fragrance, the range consists of a Morning Pack and a Scrub.

Latte Art Milk Tea Morning Pack, 80ml – S$32.90

This Latte Art Milk Tea Morning Pack is unlike any other product in the market. It can be used as a Makeup Base Pack in the morning or a Facial Mask.

When it is used as a Makeup Base Pack in the morning, it is superb for working women who find themselves struggling with dry and puffy skin. Just like an early morning cup of quick wake up Latte, the Morning Pack provides an instantaneous acting effect on an overnight skin. This innovative Morning Makeup Base Pack is designed to be super fast acting so that it can be used in the busy morning especially when makeup does not apply smoothly.

Included in the packaging is a creamy milk essence that comes in another creative packaging that looks like a milk creamer for a coffee.

When the creamy milk essence is added into the Morning Pack, it is converted to a multi-functional facial mask that produces marvelous effects after a few seconds of massaging.

The facial mask formula consists of fermented black tea and pure Laminaria Japonica extracts, giving the skin dewy and beaming by revitalizing the skin with a nutrition boost.

It also smoothes out the skin by evening the surface, which in turn improves the adherence of makeup that determines the outcome of the finished look. Active ingredients derived from corn silk tea and caffeine sharpens the contour of the face. It is suitable for all skin type.

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Latte Art Cappuccino Cream in Scrub, 80g – S$29.90

This massage and scrub dual functional cream contains coffee and milk extracts. It removes flaky dead skin cells and impurities from the pores and supplies abundant nutrition to the skin.

I actually like the scent of aromatic coffee. This clinically proven non-irritant scrub can be used for all types of skin.

What interesting and unique about this product are the instant heating and color changing effects. These two distinctive features would easily be recognized by the consumers.

My skin feels this warm sensation immediately after 30 seconds of massaging. The mask changes in color from dark brown to almost clear in color. These self-generated heat and color changes help to remove toxins and impurities from the skin.

It effectively massages the skin as if buffers the surface allowing the abundant nutrition to seep into the skin as it removes dry, dead skin cells and impurities from the surface. The product instantly warms upon contact with the skin opening the pores and removing impurities from the pores.

The AHA ingredient (a skin exfoliating ingredient) and scrub grains contained in the milky cream makes the skin smooth and glossy by removing dead skin cells. With its active ingredients of peptide and collagen, it restores skin elasticity and vitality. In addition, the ingredients of caffeine and O2 Carrier Complex contour the face.

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Tony Moly Floria Product Range

Tony Moly Floria product range contains a stem cell extract of Morning Glory flowers (strong antioxidant effects), Evening Primrose Oil (moisturizes skin), Ceramide (increase moisturizing), Auxin (plant hormone to regenerate cells) and Vita Flower Complex (helps skin tone translucence). The main ingredients are flowers, but they are not extracted from pollen, but from petals, so people who are allergic to pollen can use the products. Its patented ingredients as well as its well-known stem cell substance deliver fast and optimal skin improvement effects that give a light, refreshing and yet intensive hydrating effects that last the entire day.

The Baby face secret skincare that keeps the skin baby-soft and refreshed like fresh flower petals. The Tony Moly Floria skincare product line is targeted mostly at female consumers who are in their 20s and 30s who would like to prevent any aging symptoms before they become visible.

There are a total of seven products in this line although one of its products is not officially launched yet by the Brand. The six products are the :

Tony Moly Floria Hydra Energy Toner (155ml), S$42.90
This gel-type hydrating toner keeps the skin moist and supple by promoting blood circulation in the skin with its fluid charged with natural extracts. It recovers the skin’s clear and soft texture by effectively controlling the dead skin cell turn-over rate that can be excessively accumulated on the skin during the day.

Tony Moly Floria Hydra Energy Emulsion (130ml), S$42.90
Tony Moly’s baby face secret lotion will leave your skin baby-soft and refreshed like fresh flower petals. This nutritious emulsion makes the skin look dewy and glowing by revitalizing the skin’s energy and balancing the skin’s natural oil and moisture. It increases the healthy turn-over of dead skin cells generated every day, leaving the skin clear and healthy.

Tony Moly Floria Moisture Energy Skin Emulsion (Dry Skin) (130ml), S$42.90
- Moisture Energy Skin Emulsion (Shake before use)

This product is especially for dry skin. It can also be used as a Hydra Essence Toner.
This Tony Moly’s baby face secret moisturizing toner makes your skin baby-soft and refreshed like fresh flower petals. This double-structured skin emulsion has separate layers of liquid and moisturizing substance made by applying the latest semi-emulsion processing technology. It makes the skin moist and supple both inside and out as it strengthens the skin’s natural ability to balance its moisture. The highly moisturizing and energizing effect promotes the circulation of fluid and nutrition filled in the skin, making the skin rejuvenated and firm.

* Tony Moly Floria Youth Energy Capsule Essence (Wrinkle-improvement) (50ml), S$49.90
This intensive-moisturizing anti-wrinkle essence has vita capsules with hydrating and vitalizing substances encapsulated, which melt away and absorb into the skin when applied to the skin. Its nutritious substance delivers visible hydrating effects and forms a strong hydrating layer over the skin to provide firmness and elasticity to the skin.

* Tony Moly Floria Youth Energy Eye Cream (Wrinkle, Skin-whitening improvement) (30ml), S$49.90
This eye cream works smoothly on the skin without leaving the skin feeling sticky. It forms a moisture skin barrier with an excellent adhering capability that balances moisture and fluid in the skin. It also controls various aging phenomena with its strengthened firming, wrinkle-improving, and whitening effects.

* Tony Moly Floria Youth Energy Cream (Wrinkle-improvement) (50ml), S$45.90
This soft-textured rich moisturizing cream protects the skin from external stimuli and harmful stress by forming a protective layer over the skin. It gently absorbs into the skin and makes the skin firm and revitalized.

* Essence, Eye Cream and Cream contain a vita flower complex (dandelion flower, pansy, cherry blossom, chrysanthemum) instead of distilled water.

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On the same afternoon, an exclusive autograph and photography session was specially organized for Song Joong Ki’s fans in Singapore. The photography session will start at 3pm and autograph session to start at 4pm. Even as early as 2pm, many fans were already crowded in front of the stores.

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At 2.15pm, shoppers were briskly shopping at the store before the arrival of Song Joong Ki and photography session at 3pm sharp.

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Via Facebook, only 10 lucky fans were selected to enjoy a couple shot opportunity with the Korean star. The girls with ‘RED’ lanyard are the lucky 10 fans.

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It was already 3pm, the photography session couldn’t start all because of this “latecomer” (with the red handbag). She’s one of the 10 fans to receive the ‘RED’ lanyard. The whole world was waiting for her. It was nice for Tony Moly staff to contact her and waited for her till 3.10pm.

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And within 5 minutes upon latercomer’s arrival, Song Joong Ki arrived at the store with a new outfit. He really looks good with this fitted dark blue shirt. So charming!

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WHooh!!! I was quite surprised to see so many fans turned up to meet Song Joong Ki.

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Song Joong Ki with a lucky fan at an exclusive autograph cum photograph session.

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Song Joong Ki signed on a poster at the Fan Meet Session. 90 lucky fans have gotten to meet him face-to-face on the autograph session.

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Song Joong Ki presents his specially autographed poster to an ecstatic fan.

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After the whole event, the store was crowded with fans and shoppers.

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My last shot with fellow bloggers before we say goodbye.

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Thanks Tony Moly Singapore for this lovely Latte Art Set.

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For latest news on Tony Moly Singapore, do check out their Facebook Page at : http://www.facebook.com/TonyMolySingapore

Thanks for reading, wishing you a Merry Christmas and Happy New Year! See you soon! :-)

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