Elizabeth Arden New PREVAGE® Eye Advanced Anti-aging Serum & PREVAGE® Eye Ultra Protection Anti-aging Moisturier SPF 15

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Last Friday, I was one of the 5 beauty bloggers to be invited to the Elizabeth Arden Social Media Team: Catchup Dinner & Drinks @ 15 Minutes at Laselle College of the Arts. The main agenda for this private gathering is to preview two NEW Elizabeth Arden Prevage® Eye products – Prevage® Eye Advanced Anti-aging Serum and Prevage® Eye Ultra Protection Anti-aging Moisturizer SPF 15 PA++.

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NEW Prevage® Eye Advanced Anti-aging Serum and Prevage® Eye Ultra Protection Anti-aging Moisturizer SPF 15 PA++ are exclusively launched on 19 November 2010 at Takashimaya Departmental Store.

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And at the same time to enjoy a sumptuous dinner and drinks with fellow bloggers and the Elizabeth Arden marketing team. It was a fun night with lots of laughter and I truly enjoyed the long chat (more than 4 hours) on social marketing and beauty tips.

Salad in the jar!

Live band performing at 15 Minutes.

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Upon arrival, each blogger was presented a beautiful bouquet with a thank you card.

Love these lovely flowers, thanks EA!

While we were chatting, we started to recall that exactly one year ago, we have attended our first event from Elizabeth Arden. It was in November 2009 to preview the Prevage® Day Anti-aging Moisturizer SPF 30 PA++ and that was actually our (myself, Tiff and Sara) first invitation to the blogging event. Oh my………time really flies……….

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Introducing New PREVAGE® Eye Advanced Anti-aging Serum & PREVAGE® Eye Ultra Protection Anti-aging Moisturizer SPF 15

Prevage® presents a new vision of anti-aging eyecare with high performance Idebenone designed to deliver intensive correction and protection to the look of skin around the eyes. Idebenone, the most powerful antioxidant available today*, is proven to protect skin from all three types of damaging free radical reactions. And the only antioxidant with an EPF® (Environmental Protection Factor) rating of 95 out of 100.

* Tested including alpha lipoic acid, kinetin, vitamin C, vitamin E & coenzyme Q10

Do you know environmental assaults will damage your skin? Free radicals are triggered by sun exposure, smoke, pollution and even your own metabolism. Hence your skin doesn’t just age, it oxidizes – explains cosmeceutical scientist and Prevage® researcher Joseph H. Lewis II.

Idebenone was first introduced in Prevage® Face that is proven to help prevent oxidation on the skin, a leading cause of visible signs of skin aging.

New Prevage® Eye formulas help reverse visible signs of aging in the eye area, reducing the appearance of fine lines, wrinkles, crow’s feet and sun damage, targeting puffiness and dark circles and brightening the look of skin as they soothe and moisturize.

You can use both Prevage® Eye products as individual product or use together in a regimen.

In fact, we were fortunate to be the first to preview these 2 new Prevage® Eye products even before the people from the media do. These two NEW Prevage® Eye products are to replace the previous Prevage® Eye Anti-aging Moisturizing treatment. I have tried a few Prevage® products before and I would have to say that Prevage® is considered one of the best anti-aging skincare range I have tested so far. Thanks to the powerful Idebenone.

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New PREVAGE® Eye Advanced Anti-aging Serum - S$186 / 0.5 ml

For intensive visible correction to skin’s appearance, to help fight aging signs

This powerful anti-aging serum combines advanced Idebenone technology with a complex of highly restorative ingredients to transform the look of skin around the eyes, providing intense environmental protection and visible correction to skin’s appearance. This intensive eye treatment helps :

  • Protect skin from damaging environmental assaults
  • Minimize the appearance of fine lines, wrinkles and crow’s feet
  • Target dark circles and puffiness
  • Reduce the look of age spots, discolorations and sun damaged skin
  • Support skin’s natural collagen to help give eyes a firmer, more lifted look
  • Brighten the look of skin in the eye so eyes appear younger and revitalized
New PREVAGE® Eye Advanced Anti-aging Serum contains :
  • Idebenone – a powerful antioxidant prevents oxidation on skin, helps reduce appearance of lines, wrinkles, age spots, improves the looks of firmness and sun damage and helps protect against all 3 types of free radical assaults.
  • I-Seryl – Peptide that promotes a firmer, less puffy look in the eye area
  • Syn-Coll – Peptide that supports skin’s own natural collagen to help create a firmer appearance
  • Haloxyl – a powerful blend of peptides that helps strengthen skin’s appearance and diminish the look of dark circles under eyes.
  • Green Tea Blend (Green, Yellow & White Tea) – Provides effective antioxidant protection
  • Thalassine (Marine Algae Extract), Phytokine (Soy Protein) – help smooth the look of fine lines and wrinkles and give eyes a more lifted appearance.
  • Lypochromin-6 – a very powerful antioxidant that helps to protect the lipids in the skin’s moisture barrier from secondary free radical damage.
  • Advanced Moisture Complex – a blend of hyaluronic acid, hymectants and a polymer that helps moisture deep within the surface layers of the skin.

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New PREVAGE® Eye Ultra Protection Anti-aging Moisturizer SPF 15 – S$186 / 15ml

For all day moisture and serious environmental protection

This multi-defense eye cream with advanced Idebenone technology provides serious environmental protection, all day intensive moisture and encapsulated sunscreens. This nourishing, emollient formula is the first ever eye cream with both broad spectrum SPF protection and revolutionary Idebenone. This daily eyecare essential helps :

  • Deflect the sun with encapsulated SPF 15 sunscreens to shield against daily sun damage without irritation
  • Neutralize free radicals that can cause aging signs
  • Smooth the appearance of fine lines, wrinkles and crow’s feet and crepiness
  • Deliver all day hydration and skin soothing ingredients to the fragile eye area
  • With continued use, helps prevent future aging signs
New PREVAGE® Eye Ultra Protection Anti-aging Moisturizer SPF 15 contains :
  • Idebenone – a powerful antioxidant prevents oxidation on skin, helps reduce appearance of lines, wrinkles, age spots, improves the looks of firmness and sun damage and helps protect against all 3 types of free radical assaults.
  • I-Seryl – Peptide that promotes a firmer, less puffy look in the eye area
  • Botanical Blend – helps reduce the effects of oxidative stress to promote more even skin tone
  • Advanced Moisture Complex – a blend of hyaluronic acid, hymectants and a polymer that helps moisture deep within the surface layers of the skin.
  • GPI – targets puffiness and helps hold moisture in the skin
  • Encapsulated sunscreens – Octinoxate (UVB absorber) & Oxybenzone (UVA/UVB absorber) – system that keeps sunscreens on skin’s surface where they perform effectively without irritating skin.

The spatula is included to enhance application. To use, grip orange part of spatula between thumb and forefinger. Dip that part of spatula into jar picking up a small amount (about the size of a pea) of product.

There are two ways of apply :

Using spatula dab little spots of cream along the orbital bone around both eyes. NOT inside the orbital area. Using the flat part of the spatula to pat the product gently onto skin until the product is absorbed. This patting/massaging motion will also help diminish puffiness.

Pat ring finger into product from spatula. Gently pat around eye area along orbital bone.

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The textures and formulas have been developed specifically so that they work together synergistically to combat the signs around the eyes, but also address different needs and concerns of the eye area.

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NEW Prevage® Eye Advanced Anti-aging Serum and Prevage® Eye Ultra Protection Anti-aging Moisturizer SPF 15 PA++ are exclusively launched on 19 November 2010 at Takashimaya Departmental Store.

Exclusive Promotion at Takashimaya Departmental Store

From now till 25 November, purchase $250 nett of Elizabeth Arden/Prevage® products and receive a 6-piece gift. In addition, purchase any Prevage® product and receive a $20 voucher for your next purchase of Elizabeth Arden/Prevage® product. Voucher terms and conditions apply.

Purchase Prevage® Total Protection Holiday Set at only $331 (worth $436)!

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After the event, each blogger was presented a goodie bag that consists of press kit, a travel-size red bag, Elizabeth Arden “Celebrating 100 years of beauty” book and a EA perfume. Each goodie bag contains different perfume and I have gotten a Limited Edition 5th Avenue Gold Perfume.

The lovely red bag contains 2x Prevage® Eye Advanced Anti-aging Serum in 3ml (a month supply), 2x Prevage® Eye Ultra Protection Anti-aging Moisturizer SPF 15 PA++ in 2.83g (a month supply), Ceramide Skin Smoothing Concealer 5.5ml, Eight Hour Cream Intensive Daily Moisturizer SPF 15 in 30ml, Eight Hour Cream Intensive Moisturizing Hand Treatment in 15ml, Eight Hour Cream Skin Protectant in 15ml and 4 capsules of White Glove Extreme.

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This Elizabeth Arden “Celebrating 100 years of beauty” book contains some interesting pictures of antique cosmetic packagings back in 100 years ago.

I will be testing these 2 new products pretty soon, stay tuned for my full review. :-)

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3 Comments on "Elizabeth Arden New PREVAGE® Eye Advanced Anti-aging Serum & PREVAGE® Eye Ultra Protection Anti-aging Moisturier SPF 15"

  1. Angeline says:

    Have your try the 2 products? I am going to finish my eye care product soon. Looking out for new product to try.

  2. Shirleen says:

    Hi Angeline,

    Yes, I’m using both now. The texture for moisturizer is pretty good and for serum, I find it slightly too creamy. The fine lines seem less visible and what I like about the moisturizer is the SPF content in it.

  3. Angeline says:

    Hi Shirleen,

    Thank you for info.

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