In August 2014, Olay was proud to launch its first CC Cream in Singapore – the new Total Effects Pore Minimizing CC Cream – that is designed to fight enlarged pores, lightening the layers for an airbrushed look of flawless-looking skin. It is said to provide a long-term improvement in skin appearance like smoother, younger-looking skin with continued use.
Research from Olay Skin Care Scientists reveals that the texture and pores on facial skin contributes significantly to our perceptions of a woman’s age, health and attractiveness. Pores unfortunately get more visible with age. And once enlarged, pores can never return to their original size. There are 3 root causes of enlarged pores – sebum production, loss of skin’s elasticity and decrease in natural exfoliation.
New Olay Total Effects Pore Minimizing CC Cream is said to contain the highest concentration of Niacinamide in Total Effects to firm and naturally exfoliate the skin around pores, reducing their appearance, smoothing skin’s texture and evening skin’s tone to improve the look of pores, texture and skin tone.
New Olay Total Effects Pore Minimizing CC Cream is said to have proven to instantly :
- Reduce the look of pores in 80% of women
- Reduce the look of uneven pigmentation in 94% of women
- Improve skin radiance in 91% of women
New Olay Total Effects Pore Minimizing CC Cream available in 2 shades – Light and Medium. You can use it as a primer (miniscule amount) under make-up or alone.
It has a lightweight, non-greasy texture that is suitable for all skin types. Combining 7 benefits in 1 product, it also provides broad spectrum UV protection SPF 15. It feels ultra light on skin and it gives a semi-matte finish.
It is formulated with the Smart Color + 3D Pore Coverage technology that helps reduce glare and diffuse light, reflecting off the skin to immediately minimize the appearance of pores and reveal skin’s natural luminosity and radiance.
New Olay Total Effects Pore Minimizing CC Cream (Light / Medium), retails at S$32.50, is now available in most leading department stores and pharmacies where Olay products are sold.